How to get your customers to say, ‘I’ll take it’
February 28, 2011
How do some experienced salespeople make selling motorcycles seem so easy? The simple answer is that they have mastered three basic steps: trust, understanding and value. Yes, the motorcycle sales process consists of many more than three steps, but these three often separate the beginners from the pros. First,... Read more »
Sheffield, BRP sign exclusive financing agreement
February 25, 2011
Industry retail lender Sheffield Financial has extended its relationship with BRP, signing a three-year installment financing services agreement, effective immediately. BRP has agreed to exclusively endorse Sheffield’s installment financing programs for its Sea-Doo watercraft; CanAm ATVs, side-by-sides... Read more »
Auction company opens facility in Ohio
February 25, 2011
A new auction facility is opening in Ohio, according to a press release from Salvage Direct. The facility will be selling motorcycles and powersports vehicles under its CrashedToys.com website, a company official said. QCSA Holdings Inc., a vehicle remarketing and total loss claims management company,... Read more »
Suzuki recalls 73,000 motorcycles
February 25, 2011
American Suzuki Motor Corp. has recalled more than 73,000 motorcycles because of a circuit board issue. The affected bikes include various 2008-2010 AN400 , DL1000, GSF1250, GSX-R600, GSX-R750, GSX1300B, GSX1300R, GSX650F, SFV650, VL800, VLR1800 and VZ1500 models equipped with regulator/rectifier assemblies.... Read more »
Ski-Doo’s 2012 lineup unveiled
February 25, 2011
BRP recently unveiled its 2012 Ski-Doo lineup to dealers, including a look at what it believes is a state-of-the-art rear suspension system. The new rMotion rear suspension, the company said, features a progressive motion ratio rear shock, the most travel in the industry, a wide performance window, easy... Read more »
New Canadian distribution partnership announced
February 25, 2011
Specialty Sports, the manufacturer of the Teknic and Coldwave apparel brands, has changed its Canadian distribution, the company announced. The two brands now will be distributed exclusively by Gamma Sales Inc. “Gamma has done a great job with Coldwave over the last three years and we feel they can... Read more »
How’s your attitude?
February 25, 2011
It’s a simple question, but a potentially powerful one in this climate. “How’s your attitude?” was a question that was answered by every dealer during a recent 20 group session that I attended. Their overall attitude echoed what I’ve witnessed throughout the industry over the winter: Generally,... Read more »
Yamaha’s motorcycle sales drop in North America
February 22, 2011
Yamaha Motor Co. saw a sharp decrease in its North American wholesale motorcycle unit sales in 2010, though it saw a slight jump in ATV sales. The company sold 53,000 motorcycles wholesale in its 2010 fiscal year, a 42 percent drop from 2009. However, worldwide sales grew, especially in emerging markets... Read more »
American Honda introduces two 2012 models
February 22, 2011
American Honda has announced updated models of the Gold Wing and FourTrax Foreman will be available in its 2012 lineup. The Gold Wing will feature an updated GPS, a built-in MP3/iPod interface with a SRS CS Auto technology surround-sound system, upgraded styling, increased luggage capacity, greater protection... Read more »
Distributor adds fifth warehouse
February 22, 2011
Western Power Sports Inc. (WPS) has opened its fifth distribution warehouse, in Ashley, Ind. The new 100,000 square-foot facility has been opened in addition to the other four warehouses, which are located in Boise, Idaho; Memphis, Tenn.; Fresno, Calif.; and Elizabethtown, Pa. The new warehouse will... Read more »
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