Dominion introduces handful of new services
Liz Hochstedler, Associate Editor
October 31, 2011
Dominion Powersports Solutions released three new services aimed to help its current dealers and other interested dealers analyze metrics, manage their online reputations and create new traffic. All three products were first demonstrated at Profit Xcelerator, Powersports Business’ conference and expo,... Read more »
Dealer finds financial advice on LinkedIn
Liz Hochstedler, Associate Editor
October 31, 2011
Chip Cooper had a dilemma faced by many powersports dealers: he had customers, but the retail lenders were lacking. “We missed a lot of customers,” he said. “We were getting 40 percent bought. The lower end of the non-prime and the sub-prime — there was just not a buyer there. And these are the... Read more »
Survey: 2012 UTVs to bring strong sales
Dave McMahon, Senior Editor
October 31, 2011
Powersports dealers are anticipating strong sales of new model-year 2012 side-by-sides, according to a third quarter survey by RBC Capital Markets and Powersports Business. Nearly two out of three side-by-side dealers expect to see the line grow by at least 5 percent for new model-year 2012 side-by-sides.... Read more »
What’s new when customers walk into your dealership?
October 31, 2011
Change is good. Think of the most successful retail stores regardless of industry, and we can agree that they all have something in common: they regularly change their in-store displays. Whether it is Gander Mountain, Bass Pro Shops, or your area’s most successful car dealership, you can be sure that... Read more »
Add processes, incentives to bolster sales department
Gart Sutton
October 31, 2011
These articles recap some of the opportunities uncovered by our GSA Powersports Consultants during actual consulting visits. DEALERSHIP DETAILS More than 20 years ago, this family-owned dealership started as a used motorcycle business. Within a few years, the owners began acquiring additional dealerships... Read more »
Are you truly listening to consumer sentiment?
Neil Pascale
October 31, 2011
How much should we allow consumer criticism to dictate our business practices? That was a thought-provoking question asked of me during a recent Georgia Motorcycle Dealers Association meeting, and one I couldn’t immediately find a proper response to. Even now, days after the training-packed association... Read more »
Kawasaki revamps lone new model for 2012
Jeff Hemmel
October 31, 2011
Kawasaki unveiled a single new model to dealers during the company’s October dealer show in Florida, a retooled Ultra LX that borrows heavily from the Ultra 300X introduced early in 2011. Billed as an “all-around, go-everywhere cruiser,” the Ultra LX promises low emissions and a fuel-efficient... Read more »
Ski-Doo models ready for Yellowstone
October 31, 2011
BRP has 10 models of 2012 Ski-Doo snowmobiles certified for use in Yellowstone and Grand Teton National Parks, where some of the toughest emission standards are enforced. These BRP products stand alone as the only 2012 models to be certified with no modifications or kits, company officials said. Snowmobiles... Read more »
Royal Enfield sets sales record in 2011
Dave McMahon
October 31, 2011
Royal Enfield Motors, manufacturer of the Bullet motorcycle line and the world’s oldest motorcycle brand, revealed to Powersports Business during Profit Xcelerator in Las Vegas that the company has reached record sales levels for 2011. The record performance comes on the heels of 2010, which was Royal... Read more »
Add pictures, video to increase Facebook effectiveness
Liz Hochstedler
October 31, 2011
After being told for years that dealers should start a Facebook page and learning that more than 800 million people have joined the social media platform, many dealers have joined on, creating business pages for their stores. However, many dealers also are finding it difficult to increase fan numbers... Read more »
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