Shoppers emerge on Black Friday
November 29, 2011
I was pleased this morning when I Googled “Black Friday motorcycle dealer” and found pages upon pages of search data that showed a lot of powersports dealers had their hats in the ring as the first big holiday shopping weekend kicked off. The promotions were wide-ranging and hopefully effective.... Read more »
Triumph eliminates ‘static’ en route to sales growth
Dave McMahon, Senior Editor
November 28, 2011
CEO Greg Heichelbech sees retail sales rise 30 percent in 2011 Greg Heichelbech marked his first anniversary as CEO of Triumph Motorcycles (America) Ltd. in November. His first 12 months of tenure brought significant changes in both personnel and processes. Alas, the end result was retail sales growth... Read more »
Harley turns to Facebook for marketing campaign
November 28, 2011
Harley-Davidson has shifted its commitment to crowdsourcing into a higher gear by launching a new Facebook application that sources advertising ideas directly from Harley-Davidson’s millions of Facebook fans. Fan Machine allows Harley-Davidson’s Facebook community to review an advertising brief,... Read more »
Ducati targets U.S. market
Dave McMahon, Senior Editor
November 28, 2011
Italian OEM selling more bikes in U.S. than anywhere Ducati Motor Holding president Gabriele Del Torchio has done quite a job of selecting the top brass to operate Ducati North America. First, Cristiano Silei has made his mark as CEO of Ducati North America, helping the Italy-based manufacturer of premium... Read more »
No mannequins, few accessories hamper sales
Gart Sutton, Columnist
November 28, 2011
Retail Remedies These articles recap some of the opportunities uncovered by our GSA Powersports Consultants during actual consulting visits. These are followed by recommended actions that address these opportunities. Our goal is to provide you with ideas to help improve your dealership. Dealership details This... Read more »
Half party, half mini trade show attracts a crowd
Nadia Higgins, Contributing Writer
November 28, 2011
Cascade Moto Classics finds inaugural event brings sales, goodwill Cascade Moto Classics’ most recent store event started the way a lot of good ideas do — with another idea and some serendipity. The Beaverton, Ore., dealership had long had its sights set on selling Vanson Leathers riding apparel,... Read more »
Dealers ramped up for Wildcat production
Liz Hochstedler, Associate Editor
November 28, 2011
Showrooms nationwide prepare for side-by-side’s release Most Arctic Cat dealers first laid their eyes on the Wildcat early this year at the company’s dealer meeting in Nashville, Tenn. It was a secret meant to be kept, but as most secrets go in this technological era, the “Cat” was out of the... Read more »
Honda providing incentives for creative ATV displays
Dave McMahon, Senior Editor
November 28, 2011
Contest will focus on work and play uses of ATVs How much is a creative ATV display worth in your dealership? If you’re a Honda dealer, it could be worth up to $10,000. American Honda Motor Co. is hosting an ATV display contest for its dealers throughout the month of December. Four zone winners will... Read more »
Passion has fueled dealer’s fire since 2008
Dave McMahon, Senior Editor
November 28, 2011
Looking back to the beginning of the recession, would you have opted to open your first dealership in 2008? And what about the idea of launching a second store in 2011, 90 miles away? That’s exactly what David Adams and Kevin Williams did, and it’s been an ownership journey on a variety of fronts.... Read more »
Quarterly performances for OEMs show growth
November 28, 2011
Honda, Yamaha, Arctic Cat all on the rise Honda’s wholesale unit sales of powersports vehicles, including motorcycles, scooters and ATVs, increased 20 percent in the company’s 2012 fiscal second quarter over the year-ago period. The wholesale unit sales rose in each region where the vehicles are... Read more »
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