2014 Market Data Book
2014 Powersports Business Market Data Book
The 12th annual Powersports Business Market Data Book includes the PSB Dealer Survey. The survey includes dealership revenue breakdown by size of dealership; Dealership workforce by size of dealership; Dealership employee benefits by size of dealership; OEM brands carried by survey respondents; and more. In addition, the Market Data Book includes wholesale price averages for ATV, UTV, scooter and motorcycle; the top searched cruisers and sport bikes from May-June 2014 to May-June 2014; UTV accessorization study data, including % of buyers who plan to accessorize and accessorization purchase timeline and channels. Also, we reveal both new and used motorcycle registration data by region and segment; 20 group national norms for KPIs; Average gross margin percentage on new units; Average revenue per repair order; Average parts counter ticket; Wholesale seasonal pricing by segment for 2013; Wholesale powersports seasonal volume; Wholesale seasonal sales pricing by segment (historic look); Fastest-turning new (2014) and pre-owned models; First-half sales by segment; 2013 vs. 2012 sales by segment; 2013 segment size; U.S. market share by motorcycle and scooter; UTV worldwide market share; ATV worldwide retail sales; ATV worldwide market share; U.S. ATV unit sales by month; U.S. ATV unit sales by year; U.S. motorcycle unit sales by month; U.S. motorcycle sales by year; Worldwide snowmobile unit sales; Worldwide snowmobile market share; PWC sales by region; PWC Worldwide market share; Age of PWC buyers by year; U.S. scooter unit sales by year; U.S. scooter unit sales by month; International focus on 2013 Japan performance.