2013 Market Data Book
2013 Powersports Business Market Data Book
The 11th annual Powersports Business Market Data Book includes the PSB Dealer Survey. The survey includes dealership revenue breakdown by size of dealership; Dealership workforce by size of dealership; Dealership employee benefits by size of dealership; OEM brands carried by survey respondents; and more. In addition, the Market Data Book includes wholesale price averages for ATV, UTV, scooter and motorcycle; Average gross margin percentage on new units; Average revenue per repair order; Average parts counter ticket; Memorial Day study on parts counter sales for V-twin and metric dealers; Dealership average days of the week of operation; Most searched PG&A products online; Most searched PG&A categories online; Wholesale seasonal pricing by segment for 2012; Wholesale powersports seasonal volume; Wholesale seasonal sales pricing by segment (historic look); 2013 first-half sales by segment; 2012 vs. 2011 sales by segment; 2012 segment size; U.S. market share by motorcycle, ATV (UTV not included), snowmobile and PWC; UTV worldwide market share; ATV worldwide sales; ATV worldwide market share; U.S. ATV unit sales by month; U.S. ATV unit sales by year; U.S. motorcycle unit sales by month; U.S. motorcycle sales by year; Worldwide snowmobile unit sales; Worldwide snowmobile market share; PWC sales by region; PWC Worldwide market share; U.S. scooter unit sales by year; U.S. scooter unit sales by month; International focus on 2012 sales in Canada and Japan.