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Social Media

Power 50 dealer selection an ideal social media driver

socialmediawilkins-web

October 29, 2014

The 2014 Powersports Business Power 50 dealers outdid themselves when it came to social media coverage of their selection. A total of 13 dealerships celebrated their selection on social media, with a total of 635 likes/favorites. Additionally, the posts garnered 63 comments from their fans, along with... Read more »

ARI Network Services grows revenue in fiscal ‘14

October 29, 2014

News Release ARI Network Services (Nasdaq:ARIS), an award-winning provider of data-driven software tools and marketing services that help dealers, distributors and manufacturers Sell More Stuff!, reported financial results today for its fiscal fourth quarter and fiscal year ended July 31, 2014. Highlights... Read more »

2015 Polaris models get industry partners

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October 29, 2014

Millennium Technologies, Fox Shocks part of new lineup Millennium Technologies has added a massive project to its resume. Through a new partnership with Polaris Industries, all 2015 Polaris Scrambler XP 1000 and Sportsman Touring XP 1000 model ATVs will now come directly equipped with engine blocks that... Read more »

Snowmobile Hall of Famer Larry Koch dies

October 28, 2014

Larry Koch, known as a co-founder of Tousley Motorsports in Minnesota, past president of the Sno-Barons Snowmobile Club and an International Snowmobile Hall of Fame inductee, died Oct. 21 at the age of 71. Koch co-founded Tousley Motorsports of White Bear Lake, Minn., a 2013 Powersports Business Power... Read more »

Analyst: ‘Powersports industry outlook remains stable’

Polaris-web

October 28, 2014

Wells Fargo Securities analyst Tim Conder, in a research note provided to Powersports Business, reports that the “powersports industry outlook remains stable and [Polaris] is well positioned to generate further modest share gains.” Conder notes that during Q3, “[Polaris] gained share in all business... Read more »

Snowplow maker for ATVs, UTVs gets acquired by Minnesota company

October 28, 2014

News release The Toro Company today announced that it has entered into a definitive agreement to acquire the BOSS professional snow and ice management business of privately-held Northern Star Industries, Inc. The transaction is subject to customary closing conditions, including regulatory approvals,... Read more »

Ohio dealership breaks ground on new facility

October 28, 2014

Rock-N-Roll City Harley-Davidson in Cleveland has broken ground on a new 40,000-square-foot dealership. Owner Mark Davis told The Plain Dealer that the new location, which will sit on more than five acres, will cost $4 million to $4.5 million to build. The new facility will offer more space for events.... Read more »

Accessory manufacturer hits a home run with video (video)

twthrot-web

October 28, 2014

View the video by clicking here. Curiously, there’s not a verbal mention of the brand or product in the video, but it’s well done in a myriad of ways.

Social Media 101: Holiday season promotions

Amanda White, Account Manager, PowerSports Network
October 28, 2014

This is the season for holiday cheer, which means the perfect time to promote your dealership’s holiday sales and events. As you identify your marketing channels, include social media sites to reach niche audiences. Your audience is increasing due to e-commerce growing substantially every year. There... Read more »

First phase of Mississippi’s Rattlesnake Bay OHV Trails reopens

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October 27, 2014

OHV trails had been closed for 11 years About 25 riders and supporters celebrated the reopening of phase one of the Rattlesnake Bay OHV Trails in Mississippi’s DeSoto National Forest in September, the American Motorcyclist Association announced. The Friends of Rattlesnake Bay off-highway-vehicle... Read more »

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