Social Media

$1 million cost of non-strategy

Leslie Prevish, Founder — Prevish Marketing
September 15, 2014

What is the cost of not having a clear marketing strategy, and how does it impact your business, whether you’re a brand or retailer? I’ve estimated costs here, but the goal of this article is to make you think about what it means to your bottom line. The common response I get when I ask brands or... Read more »

Samantha Scott previews her social media seminar at PSB Institute

September 12, 2014

121hp Can-Am Maverick X ds offers industry-first turbocharged engine

Maverick 1000R X ds Turbo_3-4 front_CarbBlk_15

September 12, 2014

News release BRP adds the industry’s first factory-installed turbocharged side-by-side vehicle to its 2015 Can-Am off-road line-up, the Maverick X ds model. “BRP is once again taking the industry by storm with the introduction of another industry-first, the new turbocharged Can-Am Maverick X ds side-by-side... Read more »

BRP revenues up 25 percent in fiscal 2015 Q2, net loss sliced


September 12, 2014

News release BRP reported its second quarter results for fiscal year 2015 on Friday. Highlights: Revenues of $780 million, a 25.6% increase compared to the same period last year; Normalized EBITDA[1] of $31.3 million; Net loss of $3.6 million compared to a net loss of $7.9 million for the same period... Read more »

Fire hazard forces Arctic Cat to recall 5,600 2014 Wildcats

September 11, 2014

Arctic Cat has issued a recall of about 5,600 Wildcats due to a fire hazard, according to a report from the U.S. Consumer Product Safety Commission. The recall includes Wildcat Trail and Wildcat Trail XT side-by-sides. Oil can leak from the oil cooler lines, posing a fire hazard. Arctic Cat has received... Read more »

SKULLY extends pre-order campaign


September 11, 2014

News Release SKULLY [on Wednesday] announced that due to global demand, the company will extend its pre-order campaign for the highly-anticipated AR-1 motorcycle helmet on Indiegogo through October 9th, 2014. The record-breaking campaign resulted in SKULLY becoming the fastest company to reach $1 million... Read more »

Dragonfire doubles up with Ranger, RZR at Sand Sports Super Show


September 11, 2014

News release With dune season set to kick off, DragonFire is bringing the heat to the Sand Sports Super Show. In addition to showing off their popular RacePace range, a new ReadyForce Ranger Crew makes its SoCal debut. Set for September 19-21, 2014, the 16th Annual Super Show will also see DragonFire... Read more »

Polaris introduces the 2015 IQ Race Sled


September 11, 2014

Polaris joined Ski-Doo and Arctic Cat in revealing a race snowmobile at Haydays this past weekend. Again, Snow Goer editor John Prusak was on-hand to see the new sled. Snow Goer is a sister consumer magazine to Powersports Business. Prusak shared what he learned about the sled: A new Walker Evans shock... Read more »

Samantha Scott previews her social media seminar at PSB Institute (video)


September 11, 2014

Samantha Scott returns as a presenter to the 2014 Powersports Business Institute @ AIMExpo in Orlando brought to you by ADP Lightspeed and Sta-Bil, and offers a preview of her dealer training seminar, “Branding and Social Media: A How-to Guide.” Scott, owner of Pushing the Envelope LLC, which provides... Read more »

Arctic Cat unveils largest model-year ATV, side-by-side lineup ever


September 11, 2014

News release Arctic Cat Inc. (NASDAQ:ACAT) unveiled 15 new 2015 models of all-terrain vehicles (ATVs) and recreational off-highway vehicles (ROVs) at its annual ATV/ROV dealer meeting: the all-new XR ATV line; Wildcat™ Sport side-by-sides; and a thorough redesign of the Prowler® XT side-by-side line. Commented... Read more »

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