Social Media

3 Last-minute strategies for Small Business Saturday

Colleen Brousil, Director of Marketing — ARI Network Services
November 26, 2014

Looking to capture your share of shoppers this holiday weekend? Encourage your customers to #shopsmall this Small Business Saturday. Started in 2010, Small Business Saturday taps into the local shopping movement, encouraging people to spend with small businesses in their hometowns the Saturday after... Read more »

Improved new sales conditions reported


November 26, 2014

Strong side-by-side sales expected to continue Powersports Business recently conducted a quarterly joint dealer survey (114 dealer participants from 39 states and Canada) with RBC Capital Markets. RBC analyst Joe Spak reports that the “dealer business conditions index suggests an overall sequential... Read more »

Industry fights against CPSC ROV mandates


November 26, 2014

ARRA, Polaris call for public’s help On Oct. 29, the U.S. Consumer Product Safety Commission voted 3-2 to push forward a proposed rule for mandatory product standards for recreational off-highway vehicles (ROVs), specifically side-by-sides. Now industry organizations and Polaris are asking for help... Read more »

Vehicles stolen from Texas dealership

November 25, 2014

Ten vehicles were stolen from Freedom Powersports in Weatherford, Texas, last week. The dealership reported on its Facebook page that Polaris RZR 1000s, Can-Am Maverick 1000s, Polaris RZR 170s and a Can-Am ATV were stolen. The post read: WE NEED YOUR HELP! The store was hit by an organized theft group... Read more »

Suzuki found not liable in ATV crash

November 25, 2014

A jury recently found Suzuki was not liable for a 2007 ATV crash in Dolata v. Suzuki Motor, an Allegheny County, Pennsylvania, case. In the suit, the plaintiffs alleged that the 2004 Suzuki QuadSport involved in the crash had a design flaw, allowing the throttle to jam in the accelerated position, however... Read more »

Polaris seeks Slingshot approval in another state


November 25, 2014

Polaris Industries is working with the Connecticut Department of Motor Vehicles in an effort to have the Slingshot approved for sale in the state. Currently, the Slingshot does not fit Connecticut’s definition of a motorcycle, meaning it can’t be sold in the state, The Associated Press reported.... Read more »

Küryakyn heads to Dealer Expo

November 25, 2014

News Release Küryakyn Holdings LLC, a leader in the aftermarket parts industry, is excited to announce plans for a return to the annual Dealernews International Powersports Dealer Expo taking place December 5-7, 2014, at McCormick Place in Chicago. “The Dealer Expo provides an ideal opportunity for... Read more »

Honda hits 300 million motorcycles produced milestone


November 25, 2014

News release Achieving a milestone more than 65 years in the making, Honda Motor Co., Ltd. today announced production of its 300-millionth motorcycle. The milestone bike is a Honda Gold Wing produced at the company’s Kumamoto Factory in Japan. Honda will celebrate the 40th anniversary of the iconic... Read more »

Social Media 101: Twitter

Amanda White, Account Manager — PowerSports Network
November 25, 2014

Twitter is popular in the social media world and should be one of the tools used by your dealership. Its importance can be seen in the numbers: 284 million monthly active users, 500 million tweets per day and 184 million mobile monthly users. Additionally, the average user spends around three hours a... Read more »

AMA EnduroCross to start 2015 during Bike Week in Daytona

Cody Webb is on the verge of locking up the GEICO AMA EnduroCross championship for 2014 and looking to wear the #1 in the expanded 2015 series. Photo by Drew Ruiz

November 21, 2014

News release The GEICO AMA EnduroCross Championship will add two new cities to the series in 2015. The first of those being the opening round inside the Ocean Center in Daytona Beach, Florida on Friday, March 6th during Daytona Bike Week. Phoenix, Arizona will be the other new city on the tour and should... Read more »

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