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Retail Sales Report May 12, 2003

May 12, 2003
Filed under Archives

March off-road unit sales increase 5.3%

Motorcycle sales and ATV sales were basically flat in March, but off-road sales provided a bright spot, increasing 5.3% for the month, according to figures compiled by the Motorcycle Industry Council (MIC).

For the month, off-highway unit sales were 27,057 units, up 1,357 units from 25,700 units sold in March 2002. For the first three months of 2003, off-highway sales were 63,174 units, up 2.1% from year-to-date 2002 figures.

Total motorcycle sales for the month increased 1.3%, buoyed by a 24.7% increase in scooter sales. For the year, total motorcycle sales were off 2.7%.

ATV sales for the month were off 0.6% and for the year they were down 5.6%.

This report contains estimated retail unit sales of motorcycles, ATVs and scooters from warranty registrations provided by Aprilia, Arctic Cat, BMW, Bombardier, Buell, Ducati, Harley-Davidson, Honda, Indian, KTM, Kawasaki, Polaris, Suzuki, Triumph, Victory, and Yamaha from retail dealers. This report does not include total retail sales, since a small portion (less than 5%) of total retail sales is not reported through warranty registrations.


MIC membership is open to new and existing motorcycle and aftermarket product manufacturers, distributors and allied trades. Retail outlets are not currently eligible for membership. For more information, please call MIC at 949/727-4211.

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