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Retail Sales Report June 2, 2003

June 2, 2003
Filed under Archives

ATV sales climbed 9% in April, the biggest one month gain this year, according to information compiled by the Motorcycle Industry Council (MIC). A total of 77,052 ATVs were sold at retail in April, up 6,351, over the same month last year.

However, total ATV sales through April this year are down 2,412 units, or 1.1% from the same four months last year.

Total motorcycle sales for the month of April were up 5,046 units, or 4.7%, to a total of 111,968 units sold at retail. For the year, January through April, total motorcycle sales were 298,267, down 49 units from the same four months in 2002.

Sales in the highway segment were 72,864 units, up 2.1% over April 2002. For the year, the highway segment was down 2.9%.

This report contains estimated retail unit sales of motorcycles, ATVs and scooters from warranty registrations provided by Aprilia, Arctic Cat, BMW, Bombardier, Buell, Ducati, Harley-Davidson, Honda, Indian, KTM, Kawasaki, Polaris, Suzuki, Triumph, Victory, and Yamaha from retail dealers. This report does not include total retail sales, since a small portion (less than 5%) of total retail sales is not reported through warranty registrations.


MIC membership is open to new and existing motorcycle and aftermarket product manufacturers, distributors and allied trades. Retail outlets are not currently eligible for membership. For more information, please call MIC at 949/727-4211.

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