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Retail Sales Report July 28, 2003

July 28, 2003
Filed under Archives

ATV, motorcycle sales jump in June

June was the best month for powersports unit sales across the board in several months, according to figures compiled by the Motorcycle Industry Council (MIC).

Total motorcycle sales increased 26.1%, jumping from 79,622 units in June 2002 to 100,440 units last month.

ATV sales were robust as well, increasing 10.6%. Unit sales in June were 61,015 compared to sales of 55,179 units in June 2002.

Total ATV sales in 2003 through June were off 0.4% at 355,731 units, and total motorcycle sales were up 3.7% on sales of 499,739 units.

Sales of highway motorcycles increased 23% in June over June 2002, an increase of 12,688 units, to finish at 67,789 units.

Off-highway sales were up 42% for the month, hitting 24,891 units.

This report contains estimated retail unit sales of motorcycles, ATVs and scooters from warranty registrations provided by Aprilia, Arctic Cat, BMW, Bombardier, Buell, Ducati, Harley-Davidson, Honda, Indian, KTM, Kawasaki, Polaris, Suzuki, Triumph, Victory, and Yamaha from retail dealers. This report does not include total retail sales, since a small portion (less than 5%) of total retail sales is not reported through warranty registrations.


MIC membership is open to new and existing motorcycle and aftermarket product manufacturers, distributors and allied trades. Retail outlets are not currently eligible for membership. For more information, please call MIC at 949/727-4211.

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