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Retail Sales Report November 17, 2003

November 17, 2003
Filed under Archives

Motorcycle sales ring solid in September

Motorcycle sales continued strong with sales through September reaching 745,085 units, according to figures compiled by the Motorcycle Industry Council (MIC). That’s an increase of 7.4% over the same period in 2002. ATV sales were up 3.5% to 558,153 units.

The highway segment continued to be the largest segment, posting sales of 482,570 units through September, up 27,268 units, or 6% over the same nine months in 2002.

The fastest growing segment for the year was scooters, which grew at a rate of 17.8% over the nine months. However, total scooter sales were only 39,403, about 5% of the total motorcycle/scooter sales.

Off-highway sales climbed 9.9% through September, reaching a total of 207,017 units. September sales were off 1.8%.

Beginning with the September report, MIC does not include sales of Indian Motorcycle.

This report contains estimated retail unit sales of motorcycles, ATVs and scooters from warranty registrations provided by Aprilia, Arctic Cat, BMW, Bombardier, Buell, Ducati, Harley-Davidson, Honda, Indian, KTM, Kawasaki, Polaris, Suzuki, Triumph, Victory, and Yamaha from retail dealers. This report does not include total retail sales, since a small portion (less than 5%) of total retail sales is not reported through warranty registrations. Effective September 2003, Indian sales are not included in the report.

Total ATV Sales                                                                                                                                                                                                                                                ATV Unit Sales                                                                                                                                                                                                                                                 Scooter                                                                                                                                                                                                                                                        Dual                                                                                                                                                                                                                                                           Off-Highway                                                                                                                                                                                                                                                    On-Highway                                                                                                                                                                                                                                                     Motorcycle Total Sales                                                                                                                                                                                                                                         Motorcycle Unit Sales
MIC membership is open to new and existing motorcycle and aftermarket product manufacturers, distributors and allied trades. Retail outlets are not currently eligible for membership. For more information, please call MIC at 949/727-4211.

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