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Top Guns

April 16, 2004
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Overall dealer profitability, as measured by Top Gun dealers nationwide, fell in November to 2.6%, down from 7.4% in October. Overall net profit for the year through November was 7.0%, off from the 7.6% YTD figure recorded in October and the 8.7% in November 2002.
Showroom traffic also declined in November. Traffic was down 4% in November, compared to November 2002. By comparison, traffic was down 3% and 2% in September and October, compared to the same months last year.

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