It doesn’t take a genius …
Mark Hoadley, National Sales Manager - V-Sept
February 21, 2012
Today’s world is fascinated with the term genius. Everywhere you turn another successful person has been crowned a “genius”. From CEOs to Internet entrepreneurs, from musicians to engineers, today’s society is quick to attribute the achievement of great success to being born a genius. Research... Read more »
Under the Web-influence
Ben Borchert, Marketing Analyst - 50 Below
February 14, 2012
It’s dangerous to shop and drive, but with smartphones, tablets, laptops with Wi-Fi and home and work computers, your customers can start the shopping process anywhere, even in their car. When they want to make a purchase, many of your customers will leave their computer to drive to your dealership. Just... Read more »
Could it be as simple as improving showroom lighting?
Fran O'Hagan, President, Pied Piper Management Co.
February 7, 2012
Can your dealership sell more motorcycles and accessories simply by improving your showroom lighting? Some dealerships make no change to the standard fluorescent fixtures that came with the building, while others install bright ambient lighting as well as spotlights on motorcycles and on accessory displays.... Read more »
Engage more buyers with online videos
Bob McCann, Director of Education - ARI
January 31, 2012
As today’s buyer expects immediate and complete information up front, online videos are becoming another arrow in the salesman’s quiver. Contrary to popular opinion, shooting video is neither complicated nor time-consuming. Today’s digital cameras allow you to quickly and easily make videos of... Read more »
A prescription for ailing sales
Mark Hoadley, National Sales Manager - V-Sept
January 24, 2012
When we get sick, we head to the doctor. Typically, we get a general assessment and then the physician makes a referral. The primary care doctor is the one we would like to have cured us, but in most cases, an additional step is necessary to get to the desired result. The same is true for sales success... Read more »
Increase event success with an online marketing plan
Dave Valentine, National Sales Manager - PowerSports Network
January 17, 2012
Events are an important part of your dealership’s marketing plan. Similar to the engagement that takes place via social media channels, your events provide you with another opportunity to create lasting relationships with your customers. You can exponentially increase the reach of your message by marketing... Read more »
As dealer principal, do you act like a CEO or a janitor?
Fran O'Hagan, President - Pied Piper Management Co.
January 10, 2012
Back in 1985, I scraped together every last cent to buy a Kawasaki Ninja 600R from a dealer in Pennsylvania, Bill Peacock. I still remember Bill’s business card to this day because below his name he had chosen for a title, “Owner, Janitor.” His point was that his dealership was a small, friendly,... Read more »
‘Tis the season for a quick check-up
Brad Smith, Product Manager, ARI
December 20, 2011
As the new year approaches, one of the business resolutions dealers should commit to is fine-tuning their website to start strong in 2012. Keeping your website fresh and updated will increase qualified traffic, leads and sales. Here is an easy-to-follow checklist to make sure your website becomes (or... Read more »
Protect yourself and your customers from credit card fraud
Dave Valentine, National Sales Manager - PowerSports Network
December 13, 2011
comScore the respected leader in digital measurement, reported that e-commerce spending for this holiday season is up 14 percent over last year. From Nov. 1-20, $9.7 billion was been spent online. The boost in online spending is an indication of the increased trust held by consumers that their credit... Read more »
Are the motorcycle brands you sell really just commodities?
Fran O'Hagan, President - Pied Piper Management Co.
December 12, 2011
Wandering around this year’s Long Beach motorcycle show, I was struck by how dramatically the U.S. motorcycle market has changed — and is still changing. Remember when the four Japanese brands and Harley-Davidson seemed responsible for 95 percent of what was happening, and niche brands like BMW,... Read more »
