What does your brand say about your dealership?
Liz Hochstedler, Associate Editor - Powersports Business
January 20, 2012
I ran across a discussion on LinkedIn recently that focused on branding. The person who started the discussion brought up the subject of personal branding, but it got me thinking about how many businesses, especially many dealers in our industry, don’t take ownership of their branding. Your brand is... Read more »
Congratulations on a great 2011!
Liz Hochstedler, Associate Editor
December 27, 2011
Congratulations to all of you dealers who made it through 2011 and are still open, still thriving, continuing to learn and hopefully seeing increased profits. These past few years haven’t been the best, but if you’ve made it through with your business intact — though likely slimmer... Read more »
Black Friday stories of success
Liz Hochstedler, Associate Editor
December 6, 2011
Last week we learned that retailers nationwide had great Black Friday success. But what did the day mean for dealers in our industry? For at least a few, it meant positive sales. After promoting a $20 gift card to the first 20 customers to walk through the door at Fun Bike Center in San Diego, the dealership... Read more »
Shoppers emerge on Black Friday
November 29, 2011
I was pleased this morning when I Googled “Black Friday motorcycle dealer” and found pages upon pages of search data that showed a lot of powersports dealers had their hats in the ring as the first big holiday shopping weekend kicked off. The promotions were wide-ranging and hopefully effective.... Read more »
Are you participating?
November 22, 2011
Powersports Business and its bloggers remind you each year that your dealership should be participating in holiday sales, Black Friday and other significant retail days and events. We’ll keep reminding you of that year after year – and provide you unique tips for capitalizing on these days – because... Read more »
Are you prepared to serve all customers?
October 14, 2011
Recently, while preparing for an upcoming side-by-side ride, I was on the hunt for off-road gear. As a novice, I needed nearly everything: a helmet, goggles, a jersey, pants and gloves. I began my hunt on the Internet, just like most customers do these days, but what I found was quite disappointing. Women’s... Read more »
Thanks for another great ProfitX!
October 4, 2011
Now that I’m back in the office and a week removed from Profit Xcelerator, I have been reflecting on the event, and I’ve found my thoughts about its success are all positive. We’ve heard such praise about ProfitX. Dealers are raving about the wealth of information they took home during the two-and-a-half... Read more »
Are you hosting the wrong kind of event?
August 30, 2011
Events have always been a form of marketing for most dealerships, but they’ve become more prevalent in the past few years as dealers are reaching out to invite more customers into their stores to encourage more spending. Though most dealerships host events, some might be wondering why their events... Read more »
It pays not to be lax in your F&I services
August 12, 2011
What is it that customers like about department stores like Wal-Mart and Target? What drives consumers there week after week? The most obvious reason is department stores are a one-stop shop. At a department store, a customer can walk in and grab nearly everything for their day-to-day life, from clothing... Read more »
How much can you learn in just a few days?
August 5, 2011
Close your eyes for a minute and imagine how great it would be if you could increase profits in every department of your dealership. How could that help you? You might be able to use those profits to spiff up your showroom, order a little more merchandise, hire more staff, or even just breathe a sigh... Read more »
