Social Media

Three shortcuts to working happily ever after

Chris Clovis, Vice President — EagleRider Motorcycles
September 30, 2015

I’m proud to publicly admit: I have ESP. It’s not wide-reaching – I can’t pick the next hot stock or predict who’ll win the Superbowl next year – but it’s extra-sensory perception nonetheless. In defiance of all known physical laws, I boast the singular ability to know precisely when my... Read more »

PSBI@AIMExpo sessions: How to choose which ones to attend

Liz Keener, Managing Editor — Powersports Business
September 29, 2015

If you’ve ever been to the Powersports Business Institute @ AIMExpo, you know one of the hardest things to do is choose which sessions to attend. And if you’ve never attended the PSBI@AIMExpo, you’re in for a treat because for the third year in a row we’ve gathered the top speakers in our industry... Read more »

Ideas for increasing profits

Gary Gustafson, President — G-Force Consulting
September 24, 2015

Many enter the powersports industry to have fun, but we cannot stay here without making a profit. Here, in no particular order, are some best practices by category that you may find useful in making your powersports manufacturing business more profitable. Cost of goods sold: Consider using a lower-priced... Read more »

Is your dealership at risk of workplace violence?

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
September 23, 2015

Last month the nation was stunned when Alison Parker and Adam Ward were shot and killed live on WDBJ7 television and on social media in Virginia. A disgruntled ex-employee of the station committed the act of what is considered workplace violence. Could this type of crime happen in your dealership? Yes,... Read more »

Social media 101: Post holiday blitz

Amanda White, Account Manager, DX1 and PowerSports Network
September 22, 2015

Your holiday inspired social media and digital marketing strategies should extend beyond January 1. Not only as an extension, but a major plan in and of it itself. Commonly perceived as the retail lull, on the contrary, the holidays are the opportune moment to reach your newest customers, generate new... Read more »

STEM girls and motors

Leslie Prevish
September 15, 2015

On a recent hike, I came across a college girl wearing a T-Shirt proclaiming, “Science is the new rock ‘n’ roll.” It made me ponder whether there might be an existing — or potential — connection between powersports and girls who study science, technology, engineering and math: STEM girls. Some... Read more »

Let’s talk about price — Part two

Steve Lemco, Author — "Training and Hiring New Salespeople"
September 10, 2015

If the salesperson gets a sour look and shows fear while it is not his or her money being spent, how in the world can the customer feel good about it when it is their money? It should also be the salesperson’s mission to soften the price by having an ‘only’ mannerism while discussing money. When... Read more »

Are you blaming your service department for heat cases?

Tommy Ady, Founder — The WriteBack
September 9, 2015

Ever get a call from a customer that wants to cancel their protection agreement because of your service department? Just a few days ago I listened to the voicemail of another F&I manager saying that ... again. The call went something like this: Hey Joe, 
I just had a flat repair done on my RZR... Read more »

Is your dealership truly mobile?

Colleen Malloy, Director of Marketing— ARI
September 8, 2015

Mobile optimization has been a hot-button marketing talking point in 2015, and for good reason. As Americans continue to favor their mobile devices over desktop computers, search goliath Google made updates to its algorithm to reward sites that render well on mobile devices with higher search rankings. And... Read more »

The big fat lie ineffective people tell themselves

Chris Clovis, Vice President — EagleRider Motorcycles
September 2, 2015

“I lie to myself all the time. But I never believe me.” -S.E. Hinton Busy. I hate that word. As powerful as a club and wielded with similar voracity, “busy” is the super-weapon of the ineffective person. Worst of all, it works. The exclamation of “I’m too busy” is the most powerful and... Read more »

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