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Social Media

Girly or Tom Boy: Who loves you?

Leslie Prevish, Founder -- Prevish Marketing
November 17, 2014

The first question in marketing to women is, “What type of woman are you targeting?” Segmentation by demographics is one way, but discovering her core personality is the best. One option is to evaluate where she sits on the “girly” vs. “tom boy” spectrum, or how much she leans tomorrow more... Read more »

3 Questions for your Business Prevention Department

Chris Clovis, Vice President, EagleRider Motorcycles
November 13, 2014

No. Say it with me now: “NO.” It’s a powerful word — one of the strongest in any language. Regardless of your station in life, saying “no” empowers you. Contrary to the “Yes Man” stereotype, “No Men” (and women) are much more common. In business, as in life, “no” is a default... Read more »

Greeting the customer

Steve Lemco, Author — "Training and Hiring New Salespeople"
November 11, 2014

Before I start talking about some of the different fun ways to greet a customer, I remind the class of why the customer is there. Sure, they are interested in the idea of owning a new motorcycle. Either that, or they are out shopping for something they don’t want. It is very important to believe that... Read more »

Ho, Ho, Ho? Dealers quick to push holiday promotions

Liz Keener, Managing Editor — Powersports Business
November 5, 2014

When I went to Target on Sunday and found Christmas stockings, ornaments and faux pine trees staring me in the face, I felt a rush of anxiety, as I thought of the 10 million things I have to complete before Dec. 25. However, when I started seeing holiday-themed dealership e-newsletters this week, I was... Read more »

Aim for success

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
November 3, 2014

“Paralyze resistance with persistence.” — Woody Hayes Success does not happen by accident. It takes planning and a desire to attain what might not seem possible at times. It’s about the commitments we make as individuals to doing things to the best of our abilities, and how we sustain those endeavors.... Read more »

A piece of the $9 billion PANK pie

Leslie Prevish, Founder — Prevish Marketing
October 30, 2014

Yes, I’m a PANK — Professional Aunt, No Kids. And like 76 percent of PANKS, I spend an average of $500 on kids I never birthed — nieces, nephews and rugrats of friends. How can you get a piece of the $9 billion pie that more than 23 million PANKs are spending each year, especially with the holiday... Read more »

Social Media 101: Holiday season promotions

Amanda White, Account Manager, PowerSports Network
October 28, 2014

This is the season for holiday cheer, which means the perfect time to promote your dealership’s holiday sales and events. As you identify your marketing channels, include social media sites to reach niche audiences. Your audience is increasing due to e-commerce growing substantially every year. There... Read more »

Your partners are listening, so speak up

Liz Keener, Managing Editor, Powersports Business
October 23, 2014

As I’ve been attending shows and writing stories lately, the theme that keeps coming up is, “We’re listening.” So many aftermarket suppliers lately have been explaining their new product, package, POP, or SKUs by saying that they listened to the dealers, and they made changes. And every time... Read more »

How to be a great salesperson

Steve Lemco, Author — "Training and Hiring New Salespeople" & "Motorcycle Sales Made Easy"
October 21, 2014

A question every salesperson should ask all of their customers after they have picked out their desired model is, “Would you be happier if you had one?” Of course the customers are going to say yes 99 percent of the time. If salespeople understand what customers are saying, then they will realize... Read more »

Don’t forget me

10-16 Jen Nike

Jennifer Robison, National Retail Specialist — Tucker Rocky
October 14, 2014

In recent news, there is a story of a 12-year-old girl writing to Dick’s Sporting Goods stating she just received one of their printed catalogs, and upon reading it she was disappointed to find that no women were represented until Page 6, and on Page 6 the only woman was a women spectator. The interesting... Read more »

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