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Social Media

Don’t miss Year 2 of the Powersports Business Institute @ AIMExpo

Liz Keener, Managing Editor — Powersports Business
August 27, 2014

A few months ago, I was talking to Curtis Sloan for a story for our June issue, and the subject of the Powersports Business Institute @ AIMExpo came up. I had seen Sloan, general manager of 2013 Power 50 dealer Sloan’s Motorcycle & ATV, at the first PSBI@AIMExpo last year, and I was interested... Read more »

Social Media 101: #Dealerships

Amanda White, Account Manager — PowerSports Network
August 26, 2014

This is a lesson in learning how to use #hashtags and their relevance in your dealership’s everyday use of social media. #Hashtags are the # symbols (metadata tag) in front of a word or string of words in a tweet, post or comment. Early on, #hashtags were created to track Twitter conversations. Over... Read more »

Seasonal ‘curb boosting’

Curb Boosting Feature

Jennifer Robison, National Retail Specialist — Tucker Rocky Distributing
August 21, 2014

Today we make up words that make their way to the Urban Dictionary. I am making up a new phrase “curb boosting,” which I define as the action of boosting your store’s curb appeal, from the front door all the way through the showroom, and hey, let’s also include those bathrooms too. Let’s... Read more »

Grandparents and back-to-school buying

Leslie Prevish, Founder — Prevish Marketing
August 19, 2014

Sure, you know parents spend bucks on back-to-school items for their kids, but what about grandparents? An interesting article, “Boomer Grandparents Make Back-to-School Fashionable” cites a study that boomer grandparents spend more on back-to-school items than parents of school-age kids. I’ve seen... Read more »

Why is the customer there?

Steve Lemco, Author — "Training and Hiring New Salespeople" & "Motorcycle Sales Made Easy"
August 12, 2014

One of my favorite questions I have for the class is: Why are the customers there? They easily give the correct answer of “Because we have what they want.” Yes indeed, that is why they are there. I have never left home and drove some place to look at something I don’t want. I think that is true... Read more »

Considerations, Aggravations and Actions

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
August 4, 2014

“Drive thy business, or it will drive thee.” — Benjamin Franklin This month I thought we’d look at a new game that seems to be making the rounds. It’s called Considerations, Aggravations and Actions. The game’s name comes from continued actions in dealerships that cause aggravation and the... Read more »

Optimism abounds at distributor show

Liz Keener, Managing Editor — Powersports Business
July 31, 2014

The buzz in the expo hall at the Tucker Rocky/Biker’s Choice Dealer Show this past weekend was something to take in. Sometimes it was nice to just stop and listen to the numerous conversations going on, as dealers and vendors talked about how they can help each other improve their respective businesses. Optimism... Read more »

Finding what resonates with Bit.ly

Nicholas Upton, Associate Digital Editor — Boating Industry
July 24, 2014

Analyzing fan, follower and customer data is one of the most important things to understand about social media. Just about everyone knows that funny pictures, interesting articles and coupons get a lot of likes, re-tweets and shares. Just like an ad campaign, you can’t fully measure your success without... Read more »

Social Media 101: Social media and dealership events

Amanda White, Account Manager — PowerSports Network
July 22, 2014

How can social media promote events organized by your dealership? There are more than a few articles, ideas and case studies that prove how beneficial social media can be for marketing an event. This brief outline shares what you can do before, during and after an event via social media. Pre-event Begin... Read more »

Target mobile shoppers with paid search

Colleen Brousil, Director of Marketing — ARI
July 17, 2014

Ready to cash in on America’s smart phone addiction? Mobile now accounts for 32 percent of paid search clicks and 25 percent of all pay-per-click (PPC) ad spend, which translates into sales opportunity for your dealership. Mobile shoppers are on the go and ready to buy. According to the Mobile Path... Read more »

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