Social Media

Responsive website design: Are you ready to respond?

Amanda White, Account Manager, PowerSports Network
June 22, 2015

The mantra that mobile is the future has been around for a few years and your dealership should embrace it sooner rather than later. Search engines and consumers are gravitating toward the responsive design because it functions efficiently across all platforms — desktop, mobile and tablet. THE NUMBERS... Read more »

Getting toddlers on two wheels

Leslie Prevish, Founder — Prevish Marketing
June 16, 2015

Ten months old. How many kids fall in love with two wheels that young? Not many, but imagine if they did? I met little Brently at a Strider race. His (smart) parents put a balance bike under him as soon as he was walking. At 18 months, he was whizzing around cones and making motorcycle noises. Hmmm,... Read more »

Social media: Reaching new audiences

Kate Swanson, Assistant Editor — Powersports Business
June 11, 2015

In February, managing editor Liz Keener wrote a blog post on encouraging younger generations to ride. It’s important for the powersports industry to expand and cater to individual customer’s needs. A 22-year-old will approach buying a new motorcycle from a different standpoint than a 42-year-old.... Read more »

Disneyland and dealerships

June 10, 2015

What does that have to do with what I’ve got to talk about? Attitudes and process. Some stores that I work with are just like going to Disneyland and then with a few — you wonder how they can get their shoes tied. Some stores just try harder than others. It’s that time of the year when... Read more »

Add more customer touches with automation

Bob McCann, Director of Education — ARI Network
June 8, 2015

Are you using all the features of your Customer Relationship Management (CRM) or Lead Management (LMS) software? The major limitation of this type of software today is not its features but the imagination of the user. I haven’t heard any dealer principals at dealer meetings or 20-group meetings say,... Read more »

Session one: Presentation and demonstration

June 4, 2015

  The classroom is not the place to go into the specifics of each model. It would take way too long to do that. I remind the class of something I had said earlier in the session: If they learn just five new things a day, at the end of 30 days they will have learned 150 things to talk about with... Read more »

Love it or leave it

Chris Clovis, Vice President — EagleRider Motorcycles
June 3, 2015

“When I was a boy of 14, my father was so ignorant I could hardly stand to have the old man around. But when I got to be 21, I was astonished at how much the old man had learned in seven years.” -Mark Twain Like most dads, mine spouted his fair share of personal philosophies. And like most sons,... Read more »

Auto response on autopilot?

Mark Mooney, Mark Mooney Powersports Consultants
June 2, 2015

The difference between the right word and the almost right word is the difference between lightning and a lightning bug — Mark Twain Great businesses, no matter what type, share one common trait: great communication. Big or small, lots of folks or just a few, great communication plays an important... Read more »

How lifted golf cars are disrupting the ATV market

Gary Gustafson, President — G-Force Consulting
May 28, 2015

Everyone knows that UTVs and side-by-sides have converted many buyers that would’ve purchased ATVs ten years ago, but there is another competitive force that is rivaling UTVs in significance. What began as a southern tradition has now gone nationwide. Used golf cars, or what I characterize as Lifted... Read more »

New overtime changes coming to a dealership near you

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
May 27, 2015

Hey, dealers! It’s time to get ready for some very interesting payroll changes that are coming down the pike from our friends at the Department of Labor. These changes center on overtime calculations for your dealership’s exempt employees. Yes, I said exempt employees. You know, the ones that you... Read more »

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