Social Media

Moms spark powersport sales

Leslie Prevish, Founder — Prevish Marketing
April 15, 2014

School’s out soon, and summer camps are hungry for kids, promising new adventures and life skills in the outdoors. Sounds like something your powersports business or brand can offer, right? The below ideas will spark ideas on getting moms to consider your vehicles and accessories for summer fun. Upgrades... Read more »

Taking it one step at a time

Steve Lemco, Author — "Training and Hiring New Salespeople" & "Motorcycle Sales Made Easy"
April 9, 2014

If the average salesperson talks to six customers a day, her or she will give around 150 shows a month. The salesperson will for the most part say the same words over and over again. Hopefully he or she also included a great performance while saying them. Most everything in life is done one step at a... Read more »

Are you following up with every prospect?

Liz Keener, Managing Editor — Powersports Business
April 3, 2014

People who know me well know I’m a big fan of a particular automotive OEM. Cars have been a big part of my life as long as I can remember, and I’ve been a member of a classic car club since I was 15. So every time I see that particular OEM’s truck at a show, I usually stop by and provide my contact... Read more »

The Procrastination Calculation

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
April 1, 2014

“A year from now you may wish you had started today.” — Karen Lamb By and large we all procrastinate. Some more (when is this blog due?), some less. From Bill Clinton to Leonardo da Vinci. Throw in Albert Einstein for good measure, and what would the common denominator be? They were highly successful... Read more »

The wisdom of March Madness

Gary Gustafson, President — G-Force Consulting
March 27, 2014

It’s tournament time, when great coaches have prepared their teams to perform at their absolute best. It’s the time when superstars and role players alike will get their moment in the spotlight. Months of work are just a prelude for this one big show, and there are no second chances. There will be... Read more »

Host Facebook contests to increase your reach

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
March 24, 2014

Like many small business owners on Facebook, you may have noticed a recent dip in the reach of your posts. You are not alone in this declining trend. Back in December, Facebook announced that with increased content sharing, competition for each News Feed story is growing. On average, Facebook can show... Read more »

Stop dancing with lemons

Chris Clovis, Vice President — Eaglerider Motorcycle Sales
March 19, 2014

There’s a great documentary on education titled “Waiting for Superman” that describes a phenomenon called “The Dance of the Lemons.” It illustrates the sad fact that even horribly bad teachers are never fired, but are merely transferred to other school districts. The “Dance” involves frustrated... Read more »

Taming your lioness

Leslie Prevish, Founder — Prevish Marketing
March 17, 2014

Many dealers and companies hire strong, veteran women that can help guide marketing and training practices. What if you have a lioness that’s killing more than she’s cultivating? Maybe she has good intentions, but her domineering attitude intimidates others. Here are two types and how to tame —... Read more »

First day of training — Part 6

Steve Lemco, Author — "Training and Hiring New Salespeople" & "Motorcycle Sales Made Easy"
March 13, 2014

When I ask the class what our dealership has to offer that other dealerships don’t, I get answers like: better financing, nicer used bikes, or a bigger building. But sooner or later someone gives me the right answer: what we have to offer that other dealers don’t have, is us; we are the difference. It... Read more »

Alleviate form dysfunction: Get more out of your online leads

Bob McCann, Director of Education — ARI
March 10, 2014

We’ve all done it. You fill out a form on a website, click submit and then … nothing. According to an ARI online secret-shopper study, of forms submitted at 1,370 dealer websites, a shocking 47 percent of leads went unanswered. Of the 53 percent of dealers who did follow up, only 24 percent attempted... Read more »

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