Is everyone ready for Indy?
Liz Hochstedler, Associate Editor - Powersports Business
January 27, 2012
Dealer Expo starts just three weeks from today, and excitement for the show is really starting to build. It seems that every day Senior Editor Dave McMahon and I are receiving emails from companies, telling us about their show specials. One booth even plans to give away flying sharks, lasers and flashlights.... Read more »
Ready, set, go? Get real with your remodel
Jennifer Robison, National Retail Specialist - Tucker Rocky Distributing
January 27, 2012
January, for me, is a very busy time with dealers gearing up for the coming season and new retailers going into their first season. I get a lot of phone calls and inquiries for assistance. Dealers ask how much space they need for apparel, what color to paint the store, how much to spend on lighting,... Read more »
A prescription for ailing sales
Mark Hoadley, National Sales Manager - V-Sept
January 24, 2012
When we get sick, we head to the doctor. Typically, we get a general assessment and then the physician makes a referral. The primary care doctor is the one we would like to have cured us, but in most cases, an additional step is necessary to get to the desired result. The same is true for sales success... Read more »
What does your brand say about your dealership?
Liz Hochstedler, Associate Editor - Powersports Business
January 20, 2012
I ran across a discussion on LinkedIn recently that focused on branding. The person who started the discussion brought up the subject of personal branding, but it got me thinking about how many businesses, especially many dealers in our industry, don’t take ownership of their branding. Your brand is... Read more »
Increase event success with an online marketing plan
Dave Valentine, National Sales Manager - PowerSports Network
January 17, 2012
Events are an important part of your dealership’s marketing plan. Similar to the engagement that takes place via social media channels, your events provide you with another opportunity to create lasting relationships with your customers. You can exponentially increase the reach of your message by marketing... Read more »
Getting motivated
Steve Lemco, Author of the book "You Gotta-Wanna"
January 13, 2012
Here is a dumb question: If you think positive things will you feel and do better? Of course you will. If you are happy with your attitude right now, then maybe you don’t need to read this. But if you are like me and most people, you want all the encouragement you can get. First, you must believe... Read more »
As dealer principal, do you act like a CEO or a janitor?
Fran O'Hagan, President - Pied Piper Management Co.
January 10, 2012
Back in 1985, I scraped together every last cent to buy a Kawasaki Ninja 600R from a dealer in Pennsylvania, Bill Peacock. I still remember Bill’s business card to this day because below his name he had chosen for a title, “Owner, Janitor.” His point was that his dealership was a small, friendly,... Read more »
A thousand tiny pieces
Tim Calhoun, Executive Vice President, LeoVince USA
January 6, 2012
We all have that favorite little restaurant or that favorite place to buy things. Maybe it is just Starbucks because they deliver a consistent product that still somehow seems special. These places are always busy; even though there are plenty of alternatives, they are worth the wait or drive or long... Read more »
Congratulations on a great 2011!
Liz Hochstedler, Associate Editor
December 27, 2011
Congratulations to all of you dealers who made it through 2011 and are still open, still thriving, continuing to learn and hopefully seeing increased profits. These past few years haven’t been the best, but if you’ve made it through with your business intact — though likely slimmer... Read more »
The foundation for achievement
Mark Mooney, Principal, Mohala Motorsports Consulting
December 23, 2011
Let’s face it, times have changed, and the way we grow has changed also. That customer coming through your door is more important than ever. And even more important is making sure they return. They are the lifeblood of your business, and without them, you don’t exist. Just because your methods worked... Read more »
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