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An increase in major unit sales? Could it be happening?

June 25, 2010
Filed under From the Editors

Nel PascaleAn increase in unit sales for your dealership: It is possible, even in today’s economy.

In fact, Powersports Business has seen two different industry measurements that show not only is it possible, but it’s being done.

First, our monthly same sales report provided by ADP Lightspeed for Powersports Business has routinely shown some one-fourth of dealers are up in revenue from major unit sales vs. a year ago.

Second, a national survey we just conducted shows more than one in three dealerships up in new unit sales volume vs. 2009.

What may be more telling, however, is the number of dealers that are up in preowned sales vs. a year ago. We’ll share those results as part of our upcoming Webinar, “Increase profits selling used units.” That event is planned for Tuesday, June 29, at 1 p.m. Central Time. Registration is free for dealers and industry officials. To register, click HERE.

The first 25 dealership personnel to register receive free admission to Powersports Business’ Profit Xcelerator, a multi-day dealership education conference and expo to be held this fall in Las Vegas. That’s a value of $329.

Clearly, dealers being up in new unit sales vs. a year ago is not the norm, but there’s a definitive minority who are proving it can be done.

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