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A major consideration for the holiday retailer

November 5, 2010
Filed under From the Editors

Nel PascaleThose of you in holiday preparation mode, a reminder to not forget about your online shopper.

Cyber Monday, a relatively new concept to so many of us in the industry, is not some cult happening known to just a few pockets of Web browsers. The online shopping event, which follows the traditional Black Friday, accounted for sales of more than $800 million in recent years, according to online reports.

Cyber Monday, as its name suggests, provides online-only deals to value-minded shoppers. Those of you considering how to lure that online holiday shopper should consider the following: Four out of five online retailers will provide free shipping. That’s according to a retailers survey done by the National Retail Federation. The study also points out that such shipping offers will in many cases occur earlier this year than a year ago.

And by the way, the online holiday shopping experience isn’t obviously relegated to Cyber Monday. Want to guess what percentage of Black Friday shoppers will forgo the mall and instead fill their families’ wish lists from home?

Nearly 30 percent!

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