Social Media

Is your website mobile-friendly?

Colleen Malloy, Director of Marketing — ARI
April 13, 2015

A major mobile milestone is just around the corner. On April 21, Google will update its search algorithms, and it will reward sites that are mobile-friendly. The search behemoth says that the change will have a “significant impact” on all mobile searches with a goal of providing online shoppers with... Read more »

Session one of sales training

Steve Lemco, Author — "Training and Hiring New Salespeople"
April 8, 2015

Session One: S.O.B S.O.B. stands for Sit On Bike. It is a very important step. Not just for customers getting to feel the bike underneath them, but for salespeople to be in control. First, I tell the class that for the most part, customers will not say, “No, please don’t greet me.” Neither will... Read more »

She’s on her way from $550 to $800

Tommy Ady, Founder — The WriteBack
April 8, 2015

Last month, I talked about an F&I manager with a year in the business that was stuck at a $400 deal average. Then she added $150 just by learning how to sell her theft product without much reliance on anyone but herself. In other words — she quit making excuses. Now she’s on a slow and steady... Read more »

Who are you training?

Mark Mooney, Principal, Mark Mooney Powersports Consultants
April 7, 2015

“Teach them how to fly.” — Dan Chesbro When I ask about sales training or dealership education programs during dealership visits I hear pretty much the same thing. A great majority of dealers talk about someone in the sales department who took this class or that. The point: Most dealers... Read more »

Increase add-on sales with package deals

Liz Keener, Managing Editor — Powersports Business
April 1, 2015

My husband and I wandered into a furniture store yesterday, and a salesman met us near the door to ask if we were looking for anything in particular and to inform us about the current promotions and specials. One such sale the store had was on its complete sets. Many furniture stores are well known for... Read more »

Stop. Look. Listen.

Chris Clovis, Vice President — Eaglerider Motorcycles
April 1, 2015

I lost a friend the other day. It’d been a few months since we last spoke, and after purposefully avoiding Facebook (I just don’t have time to look at pictures of your lunch, sorry), updates from old friends are infrequent. He was depressed. It was obvious from our last conversation. Deep into middle-aged,... Read more »

Need me? Try to find me

Jennifer Robison, National Retail Specialist — Tucker Rocky
March 30, 2015

Merchandising is not just decorating; it’s a strategy to grow sales. One thing I have learned over the years about selling products and setting up stores is that we who sell must be considerate and strategic about what we do, whom we want to shop in our stores and how we want it to happen. All success... Read more »

Specification for success

Gary Gustafson, President — G-Force Consulting
March 25, 2015

I am convinced that a solid specification is the basis for a commercially successful design program. A good specification is written and maintained as a living file within an organization. It incorporates the collective wisdom of marketing, industrial design, design engineering, field testing, compliance,... Read more »

It’s time to give everyone in your dealership a big raise!

Forrest Finn, Managing Partner and Chief Visionary — Powersports Management Concepts
March 25, 2015

Yes I said it, but this time you won’t have to open your checkbook to give every employee that works for you a raise. How do you justify a pay increase for everyone in your dealership? I have a way to give every employee in your dealership a raise — it’s powerful to the overall strategy of your... Read more »

Social Media 101: LinkedIn and the personal profile

Amanda White, Account Manager, PowerSports Network
March 23, 2015

Why should dealerships take interest in LinkedIn profile pages? Personal profile pages are the solid foundation for building small and medium sized businesses’ reach, credibility and professionalism. LinkedIn has over 277 million users throughout the world; about 34 percent (93 million) of them are... Read more »

« Previous PageNext Page »