Social Media

Alleviate form dysfunction: Get more out of your online leads

Bob McCann, Director of Education — ARI
March 10, 2014

We’ve all done it. You fill out a form on a website, click submit and then … nothing. According to an ARI online secret-shopper study, of forms submitted at 1,370 dealer websites, a shocking 47 percent of leads went unanswered. Of the 53 percent of dealers who did follow up, only 24 percent attempted... Read more »

The value of a demo ride

Liz Keener, Managing Editor — Powersports Business
March 6, 2014

Last fall I was invited to a PWC demo. I’ll admit I was a little nervous about keeping up with well-known PWC media on the lake, as I have much less experience aboard the craft compared to most. But within minutes of me boarding the machine and receiving an instructional, I was flying around the lake... Read more »

First principles

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
March 3, 2014

“First things first.” — Anonymous (or your mother) I was on a dealer visit recently, and one of the topics of conversation was first principles. The GM had been a math major in college, and he was talking about how first principles (I shouldn’t have cut all those algebra classes) applied to the... Read more »

Megatrends in the powersports industry — Part 2

Gary Gustafson, President — G-Force Consulting
February 26, 2014

Editor’s note: This is Part 2 in a series about megatrends Gary Gustafson sees for the industry for 2014. To read Part 1, click here. Blurred lines — The monolithic view of powersports as being a motorcycle industry has permanently shifted to a broader view although motorcycle manufacturers and... Read more »

Use inbound links to drive website traffic

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
February 25, 2014

January and February are typically the months where dealers give their websites a little extra love. Redesigns are completed. Page content is updated. But to give your website that full coat of paint, you need expand beyond the surface of your website to the Internet and specifically, your website traffic.... Read more »

Remembering to adapt

Tom Kaiser, Senior Editor — Powersports Business
February 20, 2014

Today’s business rags are filled with stories about mega-businesses that have fallen on hard times. J.C. Penney, Best Buy, Sony, Nintendo and Yahoo are in various forms of distress, with many predicting some of these brands won’t be around to celebrate 2015. That’s debatable, but the common thread... Read more »

Get her to giddy up and ride solo

Leslie Prevish, Founder — Prevish Marketing
February 18, 2014

Most new female pilots of their own motorcycle, ATV or other powersport vehicle first started as a backseat rider. It’s easier, and costs less in marketing spend, to get a woman already familiar with your brand and product to move up. These three tips show how to encourage — but not bully — her... Read more »

First day of training — Part 5

Steve Lemco, Author — "Motorcycle Sales Made Easy" and "You Gotta-Wanna"
February 13, 2014

I go over several things before I start the actual sales training. I believe these concepts are important for the salesperson to believe in as the sales procedure. I want everyone on the sales floor to not only believe in the following six concepts but also be able to convey them to the customers. The... Read more »

Four off-season marketing tips

Bob McCann, Director of Education — ARI
February 10, 2014

With the polar vortex pretty much parked over the Midwest and snow falling as far south as the Florida panhandle, prime selling season might feel like it will never arrive. I assure you, before you know it, spring will arrive, and your doors will swing open and your counter will finally awake from hibernation.... Read more »

Expectations …

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
February 6, 2014

“You have to expect things of yourself before you can do them.” — Michael Jordan When I realized my dream of owning a motorcycle dealership, I believed I was prepared. I was ready for the undertaking and the challenge. After all, I had worked in and managed every department in a motorcycle dealership.... Read more »

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