Social Media

The 3-layer cake of your team

Chris Clovis, Vice President — EagleRider Motorcycles
July 1, 2015

The late comedian George Burns had a great comeback when asked for advice on acting. He’d say, “It’s simple: if they tell you to sit down and you sit down, that’s ‘good acting’. If they tell you to sit down and you’re still standing up, that’s ‘bad acting.’” I often mentally paraphrase... Read more »

Best merchandising helpers — Part 1

Jennifer Robison, National Retail Specialist — Tucker Rocky
June 30, 2015

I find it’s the basics that always need to be addressed with regards to tools we need to run a brick-and-mortar store. Here’s a simple list of what should function with your merchandising needs. Mirrors. Mirror, mirror, where are you? Please remember that a mirror is a silent salesperson. If your... Read more »

Why employees steal and ways to prevent it

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
June 25, 2015

I know you don’t want to talk about employee theft, fraud or embezzlement. It is an uncomfortable topic to discuss or think about. Some know it’s happening right under their noses in the dealership and try to detect and prevent it. And then there are others that bury their heads in the sand and live... Read more »

Waste in the powersports industry — Part 1

Gary Gustafson, President — G-Force Consulting
June 24, 2015

Lean is the new black in powersports. Lean principles are a science unto themselves, so this column is a broader summary of random types of waste in our industry. With the market still somewhat floundering, it is a good time to focus on how to get more out of what we already have. Please use the comments... Read more »

Responsive website design: Are you ready to respond?

Amanda White, Account Manager, PowerSports Network
June 22, 2015

The mantra that mobile is the future has been around for a few years and your dealership should embrace it sooner rather than later. Search engines and consumers are gravitating toward the responsive design because it functions efficiently across all platforms — desktop, mobile and tablet. THE NUMBERS... Read more »

Getting toddlers on two wheels

Leslie Prevish, Founder — Prevish Marketing
June 16, 2015

Ten months old. How many kids fall in love with two wheels that young? Not many, but imagine if they did? I met little Brently at a Strider race. His (smart) parents put a balance bike under him as soon as he was walking. At 18 months, he was whizzing around cones and making motorcycle noises. Hmmm,... Read more »

Social media: Reaching new audiences

Kate Swanson, Assistant Editor — Powersports Business
June 11, 2015

In February, managing editor Liz Keener wrote a blog post on encouraging younger generations to ride. It’s important for the powersports industry to expand and cater to individual customer’s needs. A 22-year-old will approach buying a new motorcycle from a different standpoint than a 42-year-old.... Read more »

Disneyland and dealerships

Tommy Ady, Founder — The WriteBack
June 10, 2015

What does that have to do with what I've got to talk about? Attitudes and process. Some stores that I work with are just like going to Disneyland and then with a few — you wonder how they can get their shoes tied. Some stores just try harder than others. It's that time of the year when dealers start... Read more »

Add more customer touches with automation

Bob McCann, Director of Education — ARI Network
June 8, 2015

Are you using all the features of your Customer Relationship Management (CRM) or Lead Management (LMS) software? The major limitation of this type of software today is not its features but the imagination of the user. I haven’t heard any dealer principals at dealer meetings or 20-group meetings say,... Read more »

Session one: Presentation and demonstration

Steve Lemco, Author — "Training and Hiring New Salespeople"
June 4, 2015

  The classroom is not the place to go into the specifics of each model. It would take way too long to do that. I remind the class of something I had said earlier in the session: If they learn just five new things a day, at the end of 30 days they will have learned 150 things to talk about with... Read more »

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