Social Media

Warranty claim processing: Your worst nightmare or a dream come true?

Brandon Kirschner, Experienced Service Department Manager
January 8, 2015

Nearly every service manager has inherited a warrant claims nightmare at some point in his or her career. Buried in some dusty file folder in the dark recesses of that lower left desk drawer is the most hideous of all creatures, the Unpaid Warranty Claims folder. The chances are it is one of the very... Read more »

The Probe — Part 1

Steve Lemco, Author — "Training and Hiring New Salespeople"
January 7, 2015

I tell the class that I never want to belittle any step, but to me, the most important step to master is the probe. The probe is a never-ending step. It is also the heartbeat of the sale. Probing is the ability to make a friend out of a complete stranger in a short amount of time. Proper probing is the... Read more »

Don’t stop

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
January 6, 2015

“I don’t want to end up simply having visited this world.” — Mary Oliver Hope springs eternal with every new season and new year. With every new day, we are afforded the opportunity to make a difference. Whether it’s in your personal life or business life, you are going to get that chance today.... Read more »

Move like Jagger in 3 steps     

Chris Clovis, VP Sales — EagleRider Motorcycles
December 29, 2014

Immediately after hitting the airwaves, “American Idol” was a sensation with viewership rivaling the Super Bowl. Suddenly everyone from your mechanic to your mother had an opinion on tone, timbre, and “pitchyness” of vocal performance. Ever wonder why singing draws such broad scrutiny over other... Read more »

Social Media 101: YouTube Guide

Amanda White, Account Manager, PowerSports Network
December 23, 2014

YouTube was launched in 2005, and now there are more than 1 billion users, 6 billion hours of video watched a month, and subscriptions to YouTube channels quadrupled since last year. Due to its popularity, reach and user-friendly platform, your dealership should actively participate in this medium. YouTube’s... Read more »

Nifty 50 contest continues to gain momentum

Liz Keener, Managing Editor — Powersports Business
December 18, 2014

It’s inevitable every year. Right around July or August, someone from an aftermarket company emails our sales team or me about the Nifty 50 application. Many times that person heard about Nifty 50 from someone else, or saw the logo on their competitor’s website, and he or she wants to know how to... Read more »

G.R.E.E.T.

Steve Lemco, Author, "Training and Hiring New Salespeople"
December 16, 2014

When salespeople first see a customer coming their way, they should instantly put on their game face and be ready to perform. They need to understand what the word G.R.E.E.T. stands for and accomplish it. During training, I put the word on the white board and then explain what each letter stands for. The... Read more »

3 Quick holiday tactics

Leslie Prevish, Founder — Prevish Marketing
December 10, 2014

With just two weeks until Christmas, your time and resources are limited. Try one — or all — of these three quick ideas to generate even more last-minute holiday sales. Stocking Stuffer Sales First off, what are the key stocking stuffer items sold at your store? Be attentive and notice the smaller... Read more »

Where are your website links leading?

Liz Keener, Managing Editor — Powersports Business
December 4, 2014

We’re all guilty of becoming lax from time to time. We forget to do certain tasks because not doing them won’t make the world come to an end, and there are more pressing issues to attend to. However, too many of us have become lax with our websites. It’s there; we know it works, and whomever we... Read more »

Wrap it up with gratitude

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
December 2, 2014

An attitude of gratitude brings great things.” — Yogi Bhajan Here we all are — closing in on the end of another year. During this time of year I hear lots of folks saying “wrap it up.” I’d bet that many of you might be saying the same thing. After all, it’s the Ho, Ho, Ho season with Jolly... Read more »

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