Social Media

What kind of protection do you use?

Tommy Ady, Founder — The WriteBack
May 12, 2015

If you’ve been following the business manager’s story I’ve blogged about over the past couple of months, you know that she’s been trying to hit $800 for her deal average and she finally did. But you’re going to find that she used a little creativity to get her over this last month by listening... Read more »

Don’t miss out on increased online action this season

Bob McCann, Director of Education — ARI Network
May 11, 2015

The busy season is upon us! Gone are the long days of winter waiting for the door to swing and the phone to ring. As things get hectic in-store, your online presence and processes can sometimes take a back seat to all of the action in your brick-and-mortar store. Take a look at these three key areas... Read more »

The enlightened gym rat

Chris Clovis, Vice President — EagleRider Motorcycles
May 6, 2015

A while back I was reading an interview with a world-renowned personal trainer. He said — as a broad generalization — that men and women approach exercise very differently. According to this expert, men tend to focus on their strengths, while women tend to focus on their weaknesses. Put another way:... Read more »

Why we do…

Mark Mooney, Principal, Mark Mooney Powersports Consultants
May 4, 2015

“There are two great days in a person’s life — the day we are born and the day we discover why … ” —William Barclay We all have stories and reasons for why we’re in the motorcycle business. I love hearing them and throwing in a few of my own from time to time. Yes, we have dealerships... Read more »

Collection selling

Jennifer Robison, National Retail Specialist — Tucker Rocky
April 28, 2015

My favorite things to merchandise are apparel brands and collections. I love showcasing a brand, or part of a brand, to make a statement. It’s the kind of merchandising that has now started in powersports retailers. The point of showing a collection is to show the customer value in purchasing products... Read more »

Social Media 101: LinkedIn and company pages

Amanda White, Account Manager, PowerSports Network
April 27, 2015

In a previous blog post, I covered the reasons why dealership owners, management and staff should create and maintain LinkedIn profiles. If you and your dealership took the time to create your own profiles, then you have a solid foundation to create and host a Company Page on LinkedIn. Company Pages... Read more »

Supply chain tips for motorcycle, ATV and UTV manufacturers — Part 2

Gary Gustafson, President — G-Force Consulting
April 22, 2015

The Chinese military sage Sun Tzu said: “If an army does not seek out allies, it will be isolated and weak.” Here are some more tips for vehicle manufacturers to turn suppliers into allies based on a couple of decades in roles on both sides of the negotiation table. 1) Source wisely in low-overhead... Read more »

Find your dealership’s next superstar using social media!

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
April 21, 2015

Most of what we knew about finding good employees has changed, and yet some things have stayed the same. Even before Facebook, we have always used social methods to find qualified employees for our dealerships. Building the right team in a typical powersports dealership takes blood, sweat and sometimes... Read more »

3 Ways to promote the positive

Leslie Prevish , Founder — Prevish Marketing
April 20, 2015

If you think “marketing ethics” is an oxymoron, skip this column. I’m a guest lecturer at the local university and encourage these marketers of the future to promote the positive instead of the dreary negative. Take a look at your marketing efforts and consider these three ideas to … “Let no... Read more »

Are bikini bike washes limiting your customer base?

Liz Keener, Managing Editor — Powersports Business
April 15, 2015

I often look at dealership e-newsletters and think, “I can’t be the only one.” There’s no way I’m the only female receiving this e-newsletter who’s not excited about the upcoming bikini bike wash. Sure, most of your customers are probably men, many of whom may be amped up about the bikini... Read more »

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