Social Media

Love it or leave it

Chris Clovis, Vice President — EagleRider Motorcycles
June 3, 2015

“When I was a boy of 14, my father was so ignorant I could hardly stand to have the old man around. But when I got to be 21, I was astonished at how much the old man had learned in seven years.” -Mark Twain Like most dads, mine spouted his fair share of personal philosophies. And like most sons,... Read more »

Auto response on autopilot?

Mark Mooney, Mark Mooney Powersports Consultants
June 2, 2015

The difference between the right word and the almost right word is the difference between lightning and a lightning bug — Mark Twain Great businesses, no matter what type, share one common trait: great communication. Big or small, lots of folks or just a few, great communication plays an important... Read more »

How lifted golf cars are disrupting the ATV market

Gary Gustafson, President — G-Force Consulting
May 28, 2015

Everyone knows that UTVs and side-by-sides have converted many buyers that would’ve purchased ATVs ten years ago, but there is another competitive force that is rivaling UTVs in significance. What began as a southern tradition has now gone nationwide. Used golf cars, or what I characterize as Lifted... Read more »

New overtime changes coming to a dealership near you

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
May 27, 2015

Hey, dealers! It’s time to get ready for some very interesting payroll changes that are coming down the pike from our friends at the Department of Labor. These changes center on overtime calculations for your dealership’s exempt employees. Yes, I said exempt employees. You know, the ones that you... Read more »

Social media 101: Posting jobs & joining groups on LinkedIn

Amanda White, Amanda White, Account Manager, PowerSports Network
May 26, 2015

Our last two blog posts have focused on LinkedIn profiles and company pages. The final post in the three-part series will first cover what LinkedIn is most recognized for; job postings. The other half of the post will wrap up with how effective LinkedIn Groups can be for your dealership. POSTING JOBS... Read more »

It’s almost June; are you prepared?

Jennifer Robison, National Retail Specialist — Tucker Rocky
May 21, 2015

P&A Merchandise review status Be like the Boy Scouts! We are in seasonal retailing, and we do our best to really try to always be prepared for riders needs with what we stock in-store. As powersports retailers, we are expected to stock and offer basic rider’s products, suit their needs, and of... Read more »

Can’t. Remain. Mediocre

Nate Stickney, Managing Partner — Sky Powersports Group
May 20, 2015

I don’t want to beat a dead horse here, but after going through the process of kick-starting new dealership again, the old CRM saga continues. When recruiting a new sales team you're often stuck with two choices: 1) Hire the guy that’s worked for every competitor within 150 miles or 2) Hire the green... Read more »

Sex sells? Research says…

Leslie Prevish, Founder — Prevish Marketing
May 18, 2015

Liz Keener’s recent article, Are bikini bike washes limiting your customer base, sparked many comments, including this lively discussion on LinkedIn. I decided to dig into a few articles with research on the subject. I’ve also included a few questions for you to ponder at the end. No, but yes? In... Read more »

Session one of sales training: Part two

Steve Lemco , Author — "Training and Hiring New Salespeople"
May 14, 2015

Normally, I tell a quick joke after the break to try and relax the class. I know there is a lot of pressure on them when it comes time to role play. It is not just the idea of getting up in front of the class, but also the simple reasoning that the performance will have a lot to do with the hiring decision. I... Read more »

What kind of protection do you use?

Tommy Ady, Founder — The WriteBack
May 12, 2015

If you’ve been following the business manager’s story I’ve blogged about over the past couple of months, you know that she’s been trying to hit $800 for her deal average and she finally did. But you’re going to find that she used a little creativity to get her over this last month by listening... Read more »

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