Social Media

Capitalizing on empowerment trend?

Leslie Prevish, Founder — Prevish Marketing
February 16, 2015

Ah, the E word: Empowerment is “new” again? Years ago at Harley, we talked about using imagery and messaging to convey this powerful sentiment. At times, though, we lamented that we were sick of hearing the actual buzzword, as it had been so overused. Imagine my surprise when I read, Is Women’s... Read more »

The Probe — Part 2

Steve Lemco, Author — "Training and Hiring New Salespeople"
February 12, 2015

Once the salesperson has greeted the customer with a cheerful smile in a friendly mannerism, he or she is now in a position to develop a friendship and remove the skepticism that many customers have toward salespeople. The best way to make friends out of complete strangers is to listen to what they have... Read more »

What should you be selling in F&I?

Tommy Ady, Founder — The WriteBack
February 11, 2015

A question that I always get from F&I managers, general managers and dealers is, “What products should we be selling?” They also want to know how to sell the products once they have them and how much of each product they should be selling. With such a large assortment of product providers out... Read more »

Is your website ready for the selling season?

Colleen Malloy, Director of Marketing — ARI Network Services
February 10, 2015

Is your website primed to drive in-store and online sales for the busy selling season that’s just around the corner? Not sure? These five key questions will help you conduct a simple dealership website self-audit and craft a corresponding website optimization action plan. Print this guide, pull up... Read more »

Attack of the clones

Chris Clovis, Vice President — Eaglerider Motorcycles
February 5, 2015

I once had a colleague — we’ll call her Jane — who possessed a permanent “Lemon Face” upon her visage. You know the type: always walking around appearing as if having just finished sucking on a lemon. Although smart and capable, I was convinced she’d practiced that permanent scowl in the... Read more »

What are we doing to encourage younger generations to ride?

Liz Keener, Managing Editor — Powersports Business
February 4, 2015

When interviewing a dealer recently, the topic of younger riders came up. He felt that as an industry, we’re not doing enough to encourage new, younger riders. Unfortunately, I think he’s right. As someone who just recently became a 30-something, I feel like had I not grown up around motorcycles... Read more »

What are your managers managing?

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
February 3, 2015

“Lack of knowledge, that is the problem.” — W. Edwards Deming For many of us, “you can’t manage what you don’t measure” is something we have subscribed to since the dawn of time. Monitoring and reviewing how well something is working is not a bad thing to do on a regular basis for any of... Read more »

Social Media 101: Pinterest

Amanda White, Account Manager, PowerSports Network
January 29, 2015

Pinterest launched in 2012 and in its young life has surpassed 10 million users — faster than any other social media platform. Since its launch, its audience has been predominantly female, but it is steadily attracting the male market. About 30 percent of Pinterest users are men. No matter the gender,... Read more »

Do you have sacred cows in your dealership?

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
January 28, 2015

Some things in dealerships never change. And sometimes neither does our long-term staff. When asked why we do some things the way we do, we scratch our heads and say, “It’s the way we have always done it!” Humans, like dealerships, are creatures of habit. Long-term employees are common in a lot... Read more »

Safety and freedom: The crux of side-by-side regulations

Gary Gustafson, President — G-Force Consulting
January 20, 2015

Safety and freedom are the yin and yang of modern society. In a free nation, the debate over how best to balance these factors swings back and forth like the pendulum on a clock. However, when the discourse over safety and freedom ratchets in one direction with no chance of ever swinging back, it can... Read more »

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