Social Media

She’s on her way from $550 to $800

Tommy Ady, Founder — The WriteBack
April 8, 2015

Last month, I talked about an F&I manager with a year in the business that was stuck at a $400 deal average. Then she added $150 just by learning how to sell her theft product without much reliance on anyone but herself. In other words — she quit making excuses. Now she’s on a slow and steady... Read more »

Who are you training?

Mark Mooney, Principal, Mark Mooney Powersports Consultants
April 7, 2015

"Teach them how to fly." — Dan Chesbro When I ask about sales training or dealership education programs during dealership visits I hear pretty much the same thing. A great majority of dealers talk about someone in the sales department who took this class or that. The point: Most dealers put more emphasis... Read more »

Increase add-on sales with package deals

Liz Keener, Managing Editor — Powersports Business
April 1, 2015

My husband and I wandered into a furniture store yesterday, and a salesman met us near the door to ask if we were looking for anything in particular and to inform us about the current promotions and specials. One such sale the store had was on its complete sets. Many furniture stores are well known for... Read more »

Stop. Look. Listen.

Chris Clovis, Vice President — Eaglerider Motorcycles
April 1, 2015

I lost a friend the other day. It’d been a few months since we last spoke, and after purposefully avoiding Facebook (I just don’t have time to look at pictures of your lunch, sorry), updates from old friends are infrequent. He was depressed. It was obvious from our last conversation. Deep into middle-aged,... Read more »

Need me? Try to find me

Jennifer Robison, National Retail Specialist — Tucker Rocky
March 30, 2015

Merchandising is not just decorating; it’s a strategy to grow sales. One thing I have learned over the years about selling products and setting up stores is that we who sell must be considerate and strategic about what we do, whom we want to shop in our stores and how we want it to happen. All success... Read more »

Specification for success

Gary Gustafson, President — G-Force Consulting
March 25, 2015

I am convinced that a solid specification is the basis for a commercially successful design program. A good specification is written and maintained as a living file within an organization. It incorporates the collective wisdom of marketing, industrial design, design engineering, field testing, compliance,... Read more »

It’s time to give everyone in your dealership a big raise!

Forrest Finn, Managing Partner and Chief Visionary — Powersports Management Concepts
March 25, 2015

Yes I said it, but this time you won’t have to open your checkbook to give every employee that works for you a raise. How do you justify a pay increase for everyone in your dealership? I have a way to give every employee in your dealership a raise — it’s powerful to the overall strategy of your... Read more »

Social Media 101: LinkedIn and the personal profile

Amanda White, Account Manager, PowerSports Network
March 23, 2015

Why should dealerships take interest in LinkedIn profile pages? Personal profile pages are the solid foundation for building small and medium sized businesses’ reach, credibility and professionalism. LinkedIn has over 277 million users throughout the world; about 34 percent (93 million) of them are... Read more »

Reassessing your market

Liz Keener, Managing Editor — Powersports Business
March 19, 2015

When was the last time you took a long, hard look at your local market and who you should be marketing to? Was it before Y2K? When three-wheel ATVs were still on the market? When “Star Wars” was just hitting theaters? When The Beatles were starting to make a name for themselves? Markets are constantly... Read more »

Training Jedi Knights: 7 steps of sales wisdom

Nate Stickney, Managing Partner — Sky Powersports Group
March 17, 2015

Chewbacca was a heck of a nice guy, but let’s face it, he doesn't belong on the sales floor. Or what about Jabba the Hutt? We’ve all had one of those guys on the team before! Complacency and negativity can spread like a disease and sometimes it’s best to rebuild from scratch. It’s always difficult... Read more »

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