Social Media

First day of training — Part 2

Steve Lemco, Author — "Motorcycle Sales Made Easy" and "You Gotta-Wanna"
November 14, 2013

Editor’s Note: This is the fifth in a series about hiring salespeople. In this blog, Steve Lemco explains how to start evaluating sales candidates.  I like to talk for about 15 minutes before I have the classroom of candidates introduce themselves. I go over a few things first about myself, the dealership... Read more »

Your social presence: Are you being social or spamming?

Bob McCann, Director of Education — ARI
November 12, 2013

With more than 72 percent of adults on social media sites, if you’re not active on the main social media networks such as Facebook, Twitter and Google+, you’re missing a huge marketing opportunity. If you’re not sure how to tell the difference between being social and selling (known as spamming... Read more »

Women and Harley’s new Street models

Leslie Prevish, Founder — Prevish Marketing
November 7, 2013

Watch out Honda, Harley’s new Street 500 and 750 models mean women who dream of riding a Harley no longer have to start out on your little Rebels. During my 15 years with Harley, I lobbied hard for smaller bikes. It’s about darn time. These bikes will change the landscape for women riders. Busting... Read more »

Thanksgiving

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
November 4, 2013

“I may not be where I want to be, but I’m thankful for not being where I used to be.” — H. Akande Can you believe that it’s November already? I don’t want to use the big “C” word yet. I still have a hard time with ghouls and goblin candy being merchandised with industrial-sized packages... Read more »

CRM — An OEM/Dealer/Consumer love triangle

Dan Roglin, Partner — Incite Marketing
October 30, 2013

Let’s start with the commonly-accepted definition of CRM – Customer Relationship Management – and take a fresh look at it. The definition implies that the relationship begins after a consumer actually buys something and becomes a customer. For dealers, that is fairly accurate in terms of sales... Read more »

Maybe you should grow strawberries

Christopher Gerber, Associate Digital Editor — Powersports Business
October 29, 2013

Whether anyone believes it or not, the Great Recession is over, and the economy is recovering. American GDP is back to record levels; the unemployment rate is at the lowest levels in 5 years, and despite brinkmanship at the Capitol, fears that the U.S. might start defaulting on loans have been eased,... Read more »

Are you already thinking about the holidays?

Liz Keener, Managing Editor — Powersports Business
October 24, 2013

Halloween is quickly approaching, and we all know what happens next. Before we know it, Thanksgiving will be here, followed quickly by Hanukkah and Christmas. If you haven’t yet come up with a marketing game plan to get customers in your dealership, spending their holiday bucks with you, then you need... Read more »

Innovation (cubed) Part 1

Gary Gustafson, President — G-Force Consulting
October 21, 2013

Powersports companies must define, develop and deliver innovative products and services with increasing speed to stay competitive today. I call it Innovation3 (cubed). The word innovation can mean a lot of things to a lot of people. So let’s define it as “a differentiation in the delivery of a product... Read more »

The ROI of retail environments

Jennifer Robison, National Retail Specialist — Tucker Rocky Distributing
October 16, 2013

I am often asked how retail-scaping (the act of visual merchandising techniques in store) can be measured; how we can determine if the return on investment in visual merchandising is a worthy effort and expense. I face that question often from dealer principals, parts directors all the way to the senior... Read more »

Luring 3 types of women

Leslie Prevish, Founder — Prevish Marketing
October 14, 2013

When I ask companies or dealers what type of women they’re targeting, many times I hear “all women use our products, so we market to everyone, from Millennials to Boomers.” Hmmm. I then ask if they really have enough budget and time to successfully market and sell to all women. I also suggest they... Read more »

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