Blog Spotlight
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Success stories from “the social media guy”
BY ERIC MCMULLEN If we only use ten percent of our brains, imagine what percentage we use of our computers.…
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Reach perfect prospects at the perfect moment
BY LAUREN LABUNSKY There is no better way to assess a prospect’s likelihood to buy than to see what actions they…
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You want $100 more — but why should you get it?
BY KENSEY EDWARDS So here’s the situation. You have a unit for sale, and the guy down the street has…
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Digital marketing agency vs. in-house marketer
BY ERIC MCMULLEN Powersports is easy, right? You’re selling an experience, you’re active on social media, your numbers are on…
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Tell your customer’s story, not yours
BY LAUREN LABUNSKY The world of marketing today is highly driven by content. “Telling a story” is often the advice…
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You want $100 more- but why should you get it?
BY KENSEY EDWARDS So here’s the situation. You have a unit for sale, and the guy down the street has…
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Dealership update: Giving thanks this holiday season
BY FORREST FLINN This past year has been one of the most challenging of my life and career. In May…
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Riding with your smart phone
BY FRAN O’HAGAN At the Long Beach Motorcycle Show this year, at least three manufacturers mentioned their new phone apps,…
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Give your sales team an edge with Marketing Automation
BY LAUREN LABUNSKY Over the summer we talked about how Marketing Automation accelerates the efficiency of email marketing, but it…
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Do not pull in on the clutch
BY TONY GONZALEZ If you are taking in a collective breath at your dealership – after getting run over by…
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