Social Media

Optimism abounds at distributor show

Liz Keener, Managing Editor — Powersports Business
July 31, 2014

The buzz in the expo hall at the Tucker Rocky/Biker’s Choice Dealer Show this past weekend was something to take in. Sometimes it was nice to just stop and listen to the numerous conversations going on, as dealers and vendors talked about how they can help each other improve their respective businesses. Optimism... Read more »

Finding what resonates with Bit.ly

Nicholas Upton, Associate Digital Editor — Boating Industry
July 24, 2014

Analyzing fan, follower and customer data is one of the most important things to understand about social media. Just about everyone knows that funny pictures, interesting articles and coupons get a lot of likes, re-tweets and shares. Just like an ad campaign, you can’t fully measure your success without... Read more »

Social Media 101: Social media and dealership events

Amanda White, Account Manager — PowerSports Network
July 22, 2014

How can social media promote events organized by your dealership? There are more than a few articles, ideas and case studies that prove how beneficial social media can be for marketing an event. This brief outline shares what you can do before, during and after an event via social media. Pre-event Begin... Read more »

Target mobile shoppers with paid search

Colleen Brousil, Director of Marketing — ARI
July 17, 2014

Ready to cash in on America’s smart phone addiction? Mobile now accounts for 32 percent of paid search clicks and 25 percent of all pay-per-click (PPC) ad spend, which translates into sales opportunity for your dealership. Mobile shoppers are on the go and ready to buy. According to the Mobile Path... Read more »

Selling electrics and hybrids to women

Leslie Prevish, Founder — Prevish Marketing
July 15, 2014

Recently, Harley-Davidson announced its “possible” entry into the electric moto-market, spurring a boatload of publicity about electric vehicles. Whether you have electric or hybrid motorcycles, ATVs, or boats in your showroom now, you most likely will in the future. Are you ready? Use these strategies... Read more »

The Wow Factor

Steve Lemco, Author — "Training and Hiring New Salespeople" & "Motorcycle Sales Made Easy"
July 9, 2014

I am positive I do not need to explain the term Wow Factor. It is so important for a salesperson to have, yet many times the inventory, coworkers, different departments and building are taken for granted and not used as a selling tool. Every morning when salespeople pull into the parking lot, they should... Read more »

4 Steps + 60 Days = Fahrenheit 451

Chris Clovis, Vice President — Eaglerider Motorcycle Sales
July 7, 2014

“A book is a loaded gun in the house next door. Burn it. Take the shot from the weapon. Breach man’s mind.” — Ray Bradbury, Fahrenheit 451 “If you want to make enemies, try to change something.” — Woodrow Wilson 60 Days. That’s the minimum period a new activity must be repeated in... Read more »

What’s in your dealership DNA?

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
July 3, 2014

“The starting point of all achievement is desire.” — Napoleon Hill According to Webster, DNA is the fundamental and distinctive characteristics or qualities of someone, or something. It’s the nucleus of how things work. The genetic markers of life and business have a lot of similarities. How... Read more »

Buy low, sell high — Observations on company acquisitions

Gary Gustafson, President — G-Force Consulting
June 26, 2014

Separate the company value from the sweat equity Some of the work spent building a business will not be recovered in the sales price while other work does add to the sales value. I’ll illustrate this with an analogy. When you go out to dinner would you pay more for the same meal because the chef dropped... Read more »

Social Media One-on-One for Dealers: Which social media channels work for your dealership?

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
June 24, 2014

In last month’s post we focused on gaining familiarity with the more popular social networks that every web user should know about. If you’ve gone through the process of setting up accounts on some of the social platforms such as Twitter, Instagram, or Pinterest, to name a few, you are now ready... Read more »

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