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10-16 Jen Nike

Jennifer Robison, National Retail Specialist — Tucker Rocky
October 14, 2014

In recent news, there is a story of a 12-year-old girl writing to Dick’s Sporting Goods stating she just received one of their printed catalogs, and upon reading it she was disappointed to find that no women were represented until Page 6, and on Page 6 the only woman was a women spectator. The interesting... Read more »

Is your store giving a bad first impression?

9-18 Jen Feature

Jennifer Robison, National Retail Specialist — Tucker Rocky
September 17, 2014

Smaller retailers in many industries outside of powersports have challenges with their visual presentations. I see retailers from nail salons, tax preparer’s offices, dry cleaners, and, as shown in the image, pawn shops, struggle with visual presentations. This store’s employees clearly lack experience,... Read more »

Seasonal ‘curb boosting’

Curb Boosting Feature

Jennifer Robison, National Retail Specialist — Tucker Rocky Distributing
August 21, 2014

Today we make up words that make their way to the Urban Dictionary. I am making up a new phrase “curb boosting,” which I define as the action of boosting your store’s curb appeal, from the front door all the way through the showroom, and hey, let’s also include those bathrooms too. Let’s... Read more »

Profits through my eyes

Jennifer Robison, National Retail Specialist — Tucker Rocky Distributing
May 28, 2014

It’s been too long since my last blog for PSB. I can easily say I have been slammed with work and projects with retailers. Retailers that are on the gas are keeping me busy using my eyes and designs to create a new kind of in store experience. I love it; they love it, and wow, the industry is letting... Read more »

I wish you all the best and successful 2014!

Jennifer Robison, National Retail Specialist — Tucker Rocky Distributing
January 31, 2014

  Editor’s Note: Jennifer Robison wrote this blog before the Super Bowl. Obviously she is quite pleased with the outcome of the game. January is nearly gone. Super Bowl is this weekend, and of course I want my Seahawks to take the win! The Super Bowl has significance to our powersports retail.... Read more »

What to look for in retailing for 2014 and beyond

Jennifer Robison, National Retail Specialist — Tucker Rocky Distributing
November 26, 2013

I recently attended a seminar put on by the Association of Retail Environments (ARE) called Shop Talk, in my town of Seattle. The Shop Talk session grouped retailers, display suppliers and retail planners in the Seattle area together to share information on what is happening in retail and creating retail... Read more »

The ROI of retail environments

Jennifer Robison, National Retail Specialist — Tucker Rocky Distributing
October 16, 2013

I am often asked how retail-scaping (the act of visual merchandising techniques in store) can be measured; how we can determine if the return on investment in visual merchandising is a worthy effort and expense. I face that question often from dealer principals, parts directors all the way to the senior... Read more »

Your to-do list

Jennifer Robison, National Retail Specialist — Tucker Rocky Distributing
September 19, 2013

My last blog spoke to get off your duff. Well, I bet a bunch of you are certain you are off your duff, and you want ideas, inspiration and tips. Let’s go there! What’s hot? Color — Make sure you communicate with color to create an interesting space. A good 87 percent of the powersports stores... Read more »

Are you ready to hill climb?

Jennifer Robison, National Retail Specialist — Tucker Rocky Distributing
August 15, 2013

Last month my company hosted a well-attended dealer show; I also hosted two sessions myself and am pleased to report all sessions were well attended! One session topic was getting out from behind the counter and selling. It centered on the viewpoint that business is back, sales are growing again and... Read more »

2 Hot, easy ideas for your showroom

Jennifer Robison, National Retail Specialist — Tucker Rocky Distributing
June 17, 2013

If you have a new retail space you’re planning or one that has been in need of a boost, you might like to check out these showroom product ideas. All stores can benefit from a boost, and simple products can make a big impact. Let me share the two best, easy solutions. Flooring The last decade included... Read more »

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