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Why redesign your store?

Jennifer Robison, National Retail Specialist — Tucker Rocky
August 25, 2015

With the return of better times in powersports retail, many of you are coming into this topic as being either new to our industry as new retailers, you have been holding off on improvements to your store for better times or your store is being made over by one of the OEM brands to their standard (BMW,... Read more »

Merchandising basics — Part two

Jennifer Robison, National Retail Specialist — Tucker Rocky
July 29, 2015

Here we are in July nearing August and I have part two of the merchandising tool basics to deliver. Here are the items I consider VIP to operation of your product showroom. These are some items that should be in every retailer and ready to go. Sadly, this is not the case. Take a quick note and make sure... Read more »

Best merchandising helpers — Part 1

Jennifer Robison, National Retail Specialist — Tucker Rocky
June 30, 2015

I find it’s the basics that always need to be addressed with regards to tools we need to run a brick-and-mortar store. Here’s a simple list of what should function with your merchandising needs. Mirrors. Mirror, mirror, where are you? Please remember that a mirror is a silent salesperson. If your... Read more »

It’s almost June; are you prepared?

Jennifer Robison, National Retail Specialist — Tucker Rocky
May 21, 2015

P&A Merchandise review status Be like the Boy Scouts! We are in seasonal retailing, and we do our best to really try to always be prepared for riders needs with what we stock in-store. As powersports retailers, we are expected to stock and offer basic rider’s products, suit their needs, and of... Read more »

Collection selling

Jennifer Robison, National Retail Specialist — Tucker Rocky
April 28, 2015

My favorite things to merchandise are apparel brands and collections. I love showcasing a brand, or part of a brand, to make a statement. It’s the kind of merchandising that has now started in powersports retailers. The point of showing a collection is to show the customer value in purchasing products... Read more »

Need me? Try to find me

Jennifer Robison, National Retail Specialist — Tucker Rocky
March 30, 2015

Merchandising is not just decorating; it’s a strategy to grow sales. One thing I have learned over the years about selling products and setting up stores is that we who sell must be considerate and strategic about what we do, whom we want to shop in our stores and how we want it to happen. All success... Read more »

Are your displays aged, broken and stale?

Jennifer Robison, National Retail Specialist — Tucker Rocky
February 18, 2015

Hello 2015! Welcome, I look forward to this new selling season! In preparation for the new season I have to remind us all that now is the time to remove broken and aged display support items and update support tools we use for merchandising. Here is a challenge I routinely face when working on display... Read more »

Our best is ahead of us in 2015

1-15 Jen RSD New

Jennifer Robison, National Retail Specialist — Tucker Rocky
January 15, 2015

Bye, bye 2014! Funny, I am not the only one who has said 2014 was not a great year for them personally or professionally! We all read the energy, and we all have this inner feeling that 2015 is going to shine and in a way we have not felt for many years. My topic really is about shedding old attitudes... Read more »

Don’t forget me

10-16 Jen Nike

Jennifer Robison, National Retail Specialist — Tucker Rocky
October 14, 2014

In recent news, there is a story of a 12-year-old girl writing to Dick’s Sporting Goods stating she just received one of their printed catalogs, and upon reading it she was disappointed to find that no women were represented until Page 6, and on Page 6 the only woman was a women spectator. The interesting... Read more »

Is your store giving a bad first impression?

9-18 Jen Feature

Jennifer Robison, National Retail Specialist — Tucker Rocky
September 17, 2014

Smaller retailers in many industries outside of powersports have challenges with their visual presentations. I see retailers from nail salons, tax preparer’s offices, dry cleaners, and, as shown in the image, pawn shops, struggle with visual presentations. This store’s employees clearly lack experience,... Read more »

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