Social Media

Profit driven strategic merchandising: What will you do for 2013?

Jennifer Robison, National Retail Specialist —Tucker Rocky Distributing
December 26, 2012

I get many dealers contacting me with an interest in improving their stores’ visual merchandising. These dealers may feel that their showrooms lack a spark to initiate frequent sales. For sure, a store’s physical appearance is key. Customers sense the space, and if it’s not attractive and laid... Read more »

Check your perceptions

Steve Shankin, Founder/President/CEO - Seizmik and Vialink
December 20, 2012

Perception is reality. It’s simple, and it’s fundamentally true — on a case-by-case basis. If you’re my customer, and if you believe that my products are great, then for all intents and purposes, they are. And if you think they’re terrible, then they are. If your customer thinks you provide... Read more »

The only purpose of customer service

Tim Calhoun, Executive Vice President - LeoVince USA
December 6, 2012

It is my belief that customer service is absolutely what differentiates bad companies, good companies and great companies over the long run. When customers contact your customer service department, they are reaching out to you and offering you a chance to either create or change the way they feel about... Read more »

What exactly are you selling?

Steve Shankin, Founder/President/CEO - Seizmik and Vialink
November 19, 2012

It’s sure as heck not vehicles. You’re selling fun, adrenalin, freedom — or some other emotion or experience. Your customers don’t have a burning passion for owning a motorcycle, ATV, UTV, or whatever. They have a burning passion for riding, feeling the wind in their face, or the thrill of acceleration.... Read more »

My favorite products to make merchandising easy

Jennifer Robison, National Retail Specialist - Tucker Rocky Distributing
October 25, 2012

The following are my favorite products to make merchandising easy: Mounting materials  One of the challenges to merchandising projects is installing and updating graphics and printed branded marketing materials in stores. Banners and posters are too often taped to walls and fixtures; they are generally... Read more »

I’m feeling lucky today

Steve Shankin, Founder/President/CEO - Seizmik and Vialink
October 23, 2012

I’m feeling lucky today, despite being crammed in a tiny airplane seat in front of a woman wearing waaay too much perfume. I’m in the UTV business — and it’s a good business to be in. Most of the trade pubs, consultants and dealers would probably say it’s the best segment of the powersports... Read more »

Managing the impact of down grading and sizing

Tim Calhoun, Executive Vice President - LeoVince USA
October 3, 2012

This year is at best a trying one with the election, a still slow to recover economy and lending that still puts many of your potential customers outside staring at that bike they want. At these times it is may be tempting (or elemental) to reduce your service levels or simply put; offer less to your... Read more »

Brick and mortar: don’t throw in the towel yet!

Jennifer Robison, National Retail Specialist - Tucker Rocky Distributing
September 26, 2012

If you are attending powersports retailing seminars a lot these days, you are hearing more talk about Internet sales and online store and product promotion. I sense that we have some very Internet savvy powersports retailers (with strong brick and mortar stores), and we have powersports retailers who... Read more »

The big don’t always eat the little. The fast always eat the slow.

Steve Shankin, Founder/President/CEO - Seizmik and Vialink
September 18, 2012

Like most people, when I’m shopping for just about anything, I check the web and do some basic research first. If I don’t buy online, I’ll go into a local store armed with my new research, which is usually enough knowledge to make me a pain in the “butt” to the people in the store. If the store... Read more »

Marketing noise

Tim Calhoun, Executive Vice President - LeoVince USA
September 11, 2012

When I look out on the marketing horizon and make decisions on what and where we advertise, it seems to me that the channels to reach our audience have been dwindling steadily the last five years, and there is nothing left but question marks as to where is my best spend and what message am I tying to... Read more »

« Previous PageNext Page »