Social Media

Marketing noise

Tim Calhoun, Executive Vice President - LeoVince USA
September 11, 2012

When I look out on the marketing horizon and make decisions on what and where we advertise, it seems to me that the channels to reach our audience have been dwindling steadily the last five years, and there is nothing left but question marks as to where is my best spend and what message am I tying to... Read more »

Know your competitors, or you might get hit by a Deere

Steve Shankin, Founder/President/CEO - Seizmik and Vialink
August 21, 2012

It’s a very competitive world — and it has been for a very long time. I’m guessing that it’s a lot more competitive than what you think. Sure — you know the dealer across town who’ll take a lower margin, or you know the other companies who manufacture stuff like yours, or the other companies... Read more »

To match or not to match the price of an online retailer

Jennifer Robison, National Retail Specialist - Tucker Rocky Distributing
August 16, 2012

I feel like all the world is getting too big for its britches regarding the information and details relating to understanding and managing online marketing and sales – and forget about mobile retailing. … I am a brick and mortar girl; I rarely purchase online, and when I do, it is usually a gift... Read more »

Be exceptional

Tim Calhoun, Executive Vice President - LeoVince USA
August 1, 2012

Running a company that sells products for nearly every type of motorcycle, scooter and ATV, I can tell you first hand how difficult it is to market to each of these sectors and do a competent job in all of these different arenas. It is an expectation that I sell into each of these markets and garner... Read more »

Oh my, it’s mid-July!

Jennifer Robison, National Retail Specialist - Tucker Rocky Distributing
July 19, 2012

What do you mean it’s time to buy fall/winter apparel … and mark down my spring/summer product? Guess what? If you have kids, then you already know it’s back to school time in the retail stores, and back to school signals the end of the retail season for spring/summer specific riding gear and casual... Read more »

The retail clock is ticking …

Jennifer Robison, National Retail Specialist - Tucker Rocky Distributing
May 17, 2012

Hey brick and mortar dealers, the retail clock is ticking, and the season in on us; what are you waiting for to get your showrooms in shape? Products need to be in stock, and merchandising needs to be up to date now! I have been on tour this last month from Bangor, Maine, to Bakersfield, Calif. I know... Read more »

Ready, set, show and grow: What you need to be doing this month

Jennifer Robison, National Retail Specialist - Tucker Rocky Distributing
March 14, 2012

I keep reading good news regarding retail sales growth; 20 months consecutively, the U.S. has grown sales. All be it, it’s by small percentages, but it’s still positive growth. Is your store participating and working toward growth? The time is now. This season is key for many dealers. This year could... Read more »

Gear up for 2012

Tim Calhoun, Executive Vice President - LeoVince USA
February 3, 2012

Welcome to 2012. I hope you’re wearing your helmet and are geared up for what will be an interesting ride this year. If you recognized growth last year, (I mean ANY growth) congratulations! I am hoping we are far enough removed from the highly successful years (where the consumer could fog a mirror... Read more »

Ready, set, go? Get real with your remodel

Jennifer Robison, National Retail Specialist - Tucker Rocky Distributing
January 27, 2012

January, for me, is a very busy time with dealers gearing up for the coming season and new retailers going into their first season. I get a lot of phone calls and inquiries for assistance. Dealers ask how much space they need for apparel, what color to paint the store, how much to spend on lighting,... Read more »

A thousand tiny pieces

Tim Calhoun, Executive Vice President, LeoVince USA
January 6, 2012

We all have that favorite little restaurant or that favorite place to buy things. Maybe it is just Starbucks because they deliver a consistent product that still somehow seems special. These places are always busy; even though there are plenty of alternatives, they are worth the wait or drive or long... Read more »

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