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In-store brand marketing is a tactile form of media

August 19, 2011

Thanks to all of you who attended the Tucker Rocky Summer Dealer Event! We had record attendance overall and a huge buzz of activity. I put on five sessions in three days for dealers speaking on my favorite topic: merchandising! As a result of the participation in my sessions, it’s crystal clear you... Read more »

The top ridiculous merchandising rules dealers think are law

June 16, 2011

I have had the privilege to travel all over the U.S. – and that includes Alaska and Hawaii. And in 24 years of visiting stores and working with dealer staff on visual merchandising, I have been into every size and kind of powersports retail store there is. But with all the diversity in regions, locations,... Read more »

Deciphering statistics for your dealership

June 6, 2011

Many of the reports and statistics we read on our industry are typically national with a regional breakdown or even a state breakdown of these statistics. These are delivered often, as they are relatively easy numbers to come up with and for a 5,000-foot view they are very relevant to market trends and... Read more »

Gray, cold, wet and a late start to the season for many

May 20, 2011

This season has presented our industry with a big challenge: poor weather. For us Northerners, it’s been cold, wet and just plain gray and dreary. Customers are very reactive to this. Bad weather keeps customers at home, while a sunny day makes the floodgates open and the people want things now. It’s... Read more »

Are you aligned for growth?

May 6, 2011

As the season drives forward at full speed there are signs of recovery and growth. OEMs have new financing, unit sales are up, and there seems to be a small national sigh of relief. But is your business aligned for success? Fourteen years ago at a seminar I was attending, we were told that businesses... Read more »

New products in retail emerge

April 26, 2011

Last month, I attended the Global Shop retail solutions trade show. Each year I have two missions: one, to seek out new products and systems to aid visual display needs, and two, seek information and hear the talking points the retail industry is discussing. I also sourced and discovered products and... Read more »

Loyalty comes from good customer experiences

April 15, 2011

There’s nothing about pricing and promotions that creates loyalty. All it does is train customers to shop for the lowest price, and customers have become well trained to do so. Loyalty is built one customer at a time through positive and memorable customer experiences. “Customer experience”... Read more »

Avoid the parts and accessories department trap

March 18, 2011

Another season is coming and this year is going to go one of two ways: Really, really well or slightly better than last year. There are two success factors that are out of our control: weather and economy. But there are factors that are in our control, if we choose to pursue success. That includes: participating... Read more »

This growth will come more like a whisper

January 24, 2011

As if we added race gas to our tank, it seems there is a burst of acceleration, and the business bike we have all been cruising along on seems to just be running a little bit stronger. The powersports industry has now seen three growth months and surprisingly, not in the spring but at the end of the... Read more »

Five no-cost ways to make your store more profitable

January 14, 2011

1. Change your Attitude – In 2011, things are heading in a better direction. Changing your outlook, your drive and determinations and the way you look at the business can give you the greatest return at no cost. Maybe except for your pride, but you can’t bank pride… 2. Decide to set a higher... Read more »

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