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What you should be doing over the next three months

October 21, 2011

If you’re a powersports dealer, you should already be preparing for the holiday season. You should be receiving the last of the winter-related apparel (snow, waterproof street riding apparel and casual holiday apparel) now. You should also be putting final touches on setting new displays. Holiday-focused... Read more »

Ready? It’s the markdown season again!

September 16, 2011

For many of powersports retailers, now is the time to start marking down unsold spring/summer 2011 apparel and accessory products. No retail business can afford to hold on to its “dogs” (basically, any unsold seasonal merchandise). I know dealers really hate giving away margin or marking down products... Read more »

The new economy ‘win’

September 2, 2011

Recently I have found myself in more than a few discussions with friends and colleagues where I have mentioned that although I have recognized a year filled with personal and professional success, it is getting harder to recognize a win. If you have been in the powersports industry for more than five... Read more »

In-store brand marketing is a tactile form of media

August 19, 2011

Thanks to all of you who attended the Tucker Rocky Summer Dealer Event! We had record attendance overall and a huge buzz of activity. I put on five sessions in three days for dealers speaking on my favorite topic: merchandising! As a result of the participation in my sessions, it’s crystal clear you... Read more »

The top ridiculous merchandising rules dealers think are law

June 16, 2011

I have had the privilege to travel all over the U.S. – and that includes Alaska and Hawaii. And in 24 years of visiting stores and working with dealer staff on visual merchandising, I have been into every size and kind of powersports retail store there is. But with all the diversity in regions, locations,... Read more »

Deciphering statistics for your dealership

June 6, 2011

Many of the reports and statistics we read on our industry are typically national with a regional breakdown or even a state breakdown of these statistics. These are delivered often, as they are relatively easy numbers to come up with and for a 5,000-foot view they are very relevant to market trends and... Read more »

Gray, cold, wet and a late start to the season for many

May 20, 2011

This season has presented our industry with a big challenge: poor weather. For us Northerners, it’s been cold, wet and just plain gray and dreary. Customers are very reactive to this. Bad weather keeps customers at home, while a sunny day makes the floodgates open and the people want things now. It’s... Read more »

Are you aligned for growth?

May 6, 2011

As the season drives forward at full speed there are signs of recovery and growth. OEMs have new financing, unit sales are up, and there seems to be a small national sigh of relief. But is your business aligned for success? Fourteen years ago at a seminar I was attending, we were told that businesses... Read more »

New products in retail emerge

April 26, 2011

Last month, I attended the Global Shop retail solutions trade show. Each year I have two missions: one, to seek out new products and systems to aid visual display needs, and two, seek information and hear the talking points the retail industry is discussing. I also sourced and discovered products and... Read more »

Loyalty comes from good customer experiences

April 15, 2011

There’s nothing about pricing and promotions that creates loyalty. All it does is train customers to shop for the lowest price, and customers have become well trained to do so. Loyalty is built one customer at a time through positive and memorable customer experiences. “Customer experience”... Read more »

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