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A thousand tiny pieces

Tim Calhoun, Executive Vice President, LeoVince USA
January 6, 2012

We all have that favorite little restaurant or that favorite place to buy things. Maybe it is just Starbucks because they deliver a consistent product that still somehow seems special. These places are always busy; even though there are plenty of alternatives, they are worth the wait or drive or long... Read more »

It’s the dawn of a new season

Jennifer Robison, National Retail Specialist - Tucker Rocky Distributing
December 16, 2011

To: Brick and mortar dealers We are in the twilight of 2011 and the dawn of 2012. This is our time to reset, re-plan and re-retail! 2012 can and will bring new opportunities. If you plan the whole year out by each 90 days (a season) in advanced instead of waiting for inspiration, you can be many times... Read more »

Waiting for the big one

December 2, 2011

I think we are all guilty of waiting for “It.” From the movies we watch, the stories we read, the news we hear, “It” is all around us for most of our lives. It seems like (at least in my case) I have found myself falling into “Its” web despite knowing better. “It” is that breakthrough... Read more »

Prepare for customers as the holidays approach

November 18, 2011

In last month’s blog, I wrote about what to be doing for the next three months. … Well, how have you used this information? Do you use the information? You know, the holiday sales season game is on! You should be straight up in sell, promote; sell, promote; and more sell and promote. This season... Read more »

Empower your staff, but verify their work

November 4, 2011

As staffs and companies continue to constrict, it is important that we create an environment that our employees can excel in. Part of this is giving your employees the ability to make critical decisions that will allow for them to complete their roles effectively. If you do not provide them with the... Read more »

What you should be doing over the next three months

October 21, 2011

If you’re a powersports dealer, you should already be preparing for the holiday season. You should be receiving the last of the winter-related apparel (snow, waterproof street riding apparel and casual holiday apparel) now. You should also be putting final touches on setting new displays. Holiday-focused... Read more »

Ready? It’s the markdown season again!

September 16, 2011

For many of powersports retailers, now is the time to start marking down unsold spring/summer 2011 apparel and accessory products. No retail business can afford to hold on to its “dogs” (basically, any unsold seasonal merchandise). I know dealers really hate giving away margin or marking down products... Read more »

The new economy ‘win’

September 2, 2011

Recently I have found myself in more than a few discussions with friends and colleagues where I have mentioned that although I have recognized a year filled with personal and professional success, it is getting harder to recognize a win. If you have been in the powersports industry for more than five... Read more »

In-store brand marketing is a tactile form of media

August 19, 2011

Thanks to all of you who attended the Tucker Rocky Summer Dealer Event! We had record attendance overall and a huge buzz of activity. I put on five sessions in three days for dealers speaking on my favorite topic: merchandising! As a result of the participation in my sessions, it’s crystal clear you... Read more »

The top ridiculous merchandising rules dealers think are law

June 16, 2011

I have had the privilege to travel all over the U.S. – and that includes Alaska and Hawaii. And in 24 years of visiting stores and working with dealer staff on visual merchandising, I have been into every size and kind of powersports retail store there is. But with all the diversity in regions, locations,... Read more »

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