Social Media

3 notions from REI’s Black Friday news

Leslie Prevish, Founder — Prevish Marketing
November 18, 2015

What did you think of REI’s announcement about closing on Black Friday and paying its employees to stay home? Marketing gurus lifted eyebrows and praised the marketing “stunt” that got their CEO on the CBS This Morning, among other high-profile media outlets. Several companies followed suit. I’m... Read more »

Day Two: Conversations with your customer

Steve Lemco, Author — "Training and Hiring New Salespeople"
November 12, 2015

A note to pick up where we left off: If the customer asks about the payment while sitting on the bike and the salesperson wants to spend some more time developing a friendly relationship, then can ask a question that makes sense at the time. For example, “Travis, we can check out the payments in a... Read more »

This is perfect for what’s happening in F&I

Tommy Ady, Founder — The WriteBack
November 11, 2015

With everything that I hear and watch in F&I sales with the Internet and phone buyers, you might be one of those getting hammered with Internet buyers, phone buyers and numerous cash deals. So ... what are you doing to make it better on yourself? Did you figure out a way to make more money, or are... Read more »

Giving thanks…

Mark Mooney, Principal, Mark Mooney Powersports Consultants
November 3, 2015

Silent gratitude isn’t much use to anyone — G. B. Stern Well here we are, November. We’ve been waiting patiently (most of us) for eleven months for you to show up. And now that you’re here, I’ve got a few things I’d like to discuss with you. Let’s start with this giving thanks thing that,... Read more »

How to win friends and influence credit criminals

Tommy Ady, Founder — The WriteBack
October 21, 2015

The most successful F&I managers all have one thing in common:
 Most have read "How to Win Friends and Influence People."
 Year after year it’s a must read book on most business lists and it was written by Dale Carnegie. In fact, Warren Buffet took Dale Carnegie's course at age 20. But fortunately... Read more »

Pope Francis marketing tips; goodness and beauty before truth

Leslie Prevish, Founder — Prevish Marketing
October 20, 2015

At a party this summer, I heard two atheists talking about how they loved the pope and even shared his quotes on Facebook. Many articles show Pope Francis approval rating higher than top Democrats, Republicans. I thought, “Hmmm, this guy knows how to market himself!” What are his secrets? A friend... Read more »

Day Two: Price quoting continues

Steve Lemco, Author — "Training and Hiring New Salespeople"
October 7, 2015

The first thing I do after I welcome the survivors back to day two of class is take a role count. I almost always come up one or two people short — they must have thought about what I had to say and figured that they could not live up to it. I am just fine with their decisions. This is why I like to... Read more »

Sometimes, usually, occassionally…

Mark Mooney, Principal, Mark Mooney Powersports Consultants
October 1, 2015

It’s not what we do once in a while that shapes our lives. It’s what we do consistently — Anthony Robbins Here we are, another October. Another selling season passing, with yet another before us. I find it interesting how the different seasons bring different types of focus. Let’s look at what... Read more »

Is your dealership at risk of workplace violence?

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
September 23, 2015

Last month the nation was stunned when Alison Parker and Adam Ward were shot and killed live on WDBJ7 television and on social media in Virginia. A disgruntled ex-employee of the station committed the act of what is considered workplace violence. Could this type of crime happen in your dealership? Yes,... Read more »

STEM girls and motors

Leslie Prevish
September 15, 2015

On a recent hike, I came across a college girl wearing a T-Shirt proclaiming, “Science is the new rock ‘n’ roll.” It made me ponder whether there might be an existing — or potential — connection between powersports and girls who study science, technology, engineering and math: STEM girls. Some... Read more »

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