Social Media

Generation Z: A force 20 million strong

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
August 26, 2015

Just when you think you have just cracked the code on managing members Generation Y, or more commonly known as Millenials, another generation is cropping up behind them. This new generation is known as Generation Z. Sounds cool right? I’m not sure how they go about naming generations, but it is a catchy... Read more »

Cussing: What do women think?

Leslie Prevish, Founder — Prevish Marketing
August 17, 2015

Recently, a lively LinkedIn discussion caught my eye about the increase of cuss words in marketing. Then, a moto-journalist friend started a Facebook thread about swearing, which prompted some agreements that there’s a time and a place for it. Others said it wasn’t acceptable anyplace. What do women... Read more »

Let’s talk about price

Steve Lemco, Author — "Training and Hiring New Salespeople"
August 13, 2015

To make my previous blog’s point clearer, I do a role-pay. I play both customer and salesperson. Customer: “So Steve, how much is it?” Steve: “Well John the price of this bike is only $19,550 and that’s a lot of bike for the money.” I stop the role-play there and then explain that when I... Read more »

Why are F&I managers afraid of the phone?

Tommy Ady, Founder — The WriteBack
August 12, 2015

If it wasn’t already obvious to you by now, I am a fan of money. In fact, my love of money has inspired all of my sales and presentation strategies. And every one of them also insures that I can prevent losing my money whenever possible. I’m referring to abiding by government regulations. They’re... Read more »

The bounty in absorption

Mark Mooney, Principal, Mark Mooney Powersports Consultants
July 30, 2015

“Potential has a shelf life” — Margaret Atwood I flip television channels often (son of a gun, there are a lot of them!) and I seem to be landing on a lot of paper towel commercials. “Absorbs more, and picks up what others don’t” seems to be the common message. You know, paper towels really... Read more »

The anatomy of an effective job description

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
July 22, 2015

Good employee job descriptions can be a strategic, competitive advantage for your dealership. Bad job descriptions can cause internal turmoil and dealership disruption. Typically most of your staff wants to know how to contribute to the dealership and what is expected of them. They also want to how they... Read more »

Closing starts with hello

Leslie Prevish, Founder — Prevish Marketing
July 21, 2015

First impressions make it — or break it. You won’t close a sale unless you start the conversation the right way. Everyone remembers the line in the movie Jerry Maguire when Tom Cruise tells his love, “You had me at hello.” Female viewers sighed a collective “aaaahh” and smiled knowingly. Recently,... Read more »

Preparing for the price question

Steve Lemco, Author — "Training and Hiring New Salespeople"
July 9, 2015

There are two things that salespeople can pretty much count on hearing from customers. They will say, “Just looking,” when greeted and soon after they will ask the price of a particular motorcycle. Many times when this happens to me, five minutes later I am sitting down with the customer filling... Read more »

How are you selling F&I?

Tommy Ady, Founder — The WriteBack
July 8, 2015

How many phone and Internet customers are you closing on protection products? Think about it. You currently know what your ratios are (right?), but what if you single out the phone and Internet buyers? Exclude the walk-ins, be-backs, referrals and service customers. Now if you’re like most everyone... Read more »

Cause and effect: What’s in your wallet?

Mark Mooney, Mark Mooney Powersports Consultants
July 7, 2015

Take away the cause, and the effect ceases-Miguel de Cervantes Scratching your noggin staying up at night wondering why certain aspects of your business aren’t performing? Cause and effect dictate what that performance is and what it isn’t. This should not come as a great surprise to anyone. A business’s... Read more »

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