Social Media

Why we do…

Mark Mooney, Principal, Mark Mooney Powersports Consultants
May 4, 2015

“There are two great days in a person’s life — the day we are born and the day we discover why … ” —William Barclay We all have stories and reasons for why we’re in the motorcycle business. I love hearing them and throwing in a few of my own from time to time. Yes, we have dealerships... Read more »

Find your dealership’s next superstar using social media!

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
April 21, 2015

Most of what we knew about finding good employees has changed, and yet some things have stayed the same. Even before Facebook, we have always used social methods to find qualified employees for our dealerships. Building the right team in a typical powersports dealership takes blood, sweat and sometimes... Read more »

3 Ways to promote the positive

Leslie Prevish , Founder — Prevish Marketing
April 20, 2015

If you think “marketing ethics” is an oxymoron, skip this column. I’m a guest lecturer at the local university and encourage these marketers of the future to promote the positive instead of the dreary negative. Take a look at your marketing efforts and consider these three ideas to … “Let no... Read more »

Session one of sales training

Steve Lemco, Author — "Training and Hiring New Salespeople"
April 8, 2015

Session One: S.O.B S.O.B. stands for Sit On Bike. It is a very important step. Not just for customers getting to feel the bike underneath them, but for salespeople to be in control. First, I tell the class that for the most part, customers will not say, “No, please don’t greet me.” Neither will... Read more »

She’s on her way from $550 to $800

Tommy Ady, Founder — The WriteBack
April 8, 2015

Last month, I talked about an F&I manager with a year in the business that was stuck at a $400 deal average. Then she added $150 just by learning how to sell her theft product without much reliance on anyone but herself. In other words — she quit making excuses. Now she’s on a slow and steady... Read more »

Who are you training?

Mark Mooney, Principal, Mark Mooney Powersports Consultants
April 7, 2015

“Teach them how to fly.” — Dan Chesbro When I ask about sales training or dealership education programs during dealership visits I hear pretty much the same thing. A great majority of dealers talk about someone in the sales department who took this class or that. The point: Most dealers... Read more »

It’s time to give everyone in your dealership a big raise!

Forrest Finn, Managing Partner and Chief Visionary — Powersports Management Concepts
March 25, 2015

Yes I said it, but this time you won’t have to open your checkbook to give every employee that works for you a raise. How do you justify a pay increase for everyone in your dealership? I have a way to give every employee in your dealership a raise — it’s powerful to the overall strategy of your... Read more »

Are you being age-appropriate?

Leslie Prevish, Founder — Prevish Marketing
March 16, 2015

Age-appropriate Marketing? “All 50-year-old women want to look like they’re a hot 20-year-old,” stated a marketing friend once when I questioned the plethora of young, model-looking women in ads. “Really, say’s who?” I challenged him and referenced research I’d read—and led—contradicting... Read more »

Know when to be a friend

Steve Lemco, Author — "Training and Hiring New Salespeople"
March 12, 2015

I could go on and on about the importance of making a friend in the business with every customer, but I am sure you know that. Yes, salespeople obviously should talk about the bike and things like features and benefits. But I am pretty sure people never call up their friends or their mothers to tell... Read more »

Can you hit $800 a month by selling theft?

Tommy Ady, Founder — The WriteBack
March 11, 2015

It’s easy to come up with reasons why you won’t make any more money than you did in 2014. It also ensures that you never will. A while back, a reader left a comment on one of my posts: I’ve been a business manager for one year now in the same multi-line store. My 2014 F&I average was close... Read more »

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