PowersportsBusiness.com
You will automatically be redirected in 15 seconds. Click here to proceed.

Social Media

Women and Harley’s new Street models

Leslie Prevish, Founder — Prevish Marketing
November 7, 2013

Watch out Honda, Harley’s new Street 500 and 750 models mean women who dream of riding a Harley no longer have to start out on your little Rebels. During my 15 years with Harley, I lobbied hard for smaller bikes. It’s about darn time. These bikes will change the landscape for women riders. Busting... Read more »

Luring 3 types of women

Leslie Prevish, Founder — Prevish Marketing
October 14, 2013

When I ask companies or dealers what type of women they’re targeting, many times I hear “all women use our products, so we market to everyone, from Millennials to Boomers.” Hmmm. I then ask if they really have enough budget and time to successfully market and sell to all women. I also suggest they... Read more »

First day of training — Part 1

Steve Lemco, Author — "Motorcycle Sales Made Easy" and "You Gotta-Wanna"
October 10, 2013

Editor’s Note: This is the fourth in a series about hiring salespeople. In this blog, Steve Lemco explains how the first day of sales training should be handled. Once everyone is sat down, and you are ready to begin the class, I suggest thanking everyone for taking the chance of getting hired. Tell... Read more »

Is customer service experience your top priority?

By John Tschohl, Founder and President, Service Quality Institute
October 1, 2013

Most companies think they provide great customer service. However, a recent survey conducted by Echo Research for American Express found there is still room for much improvement for most companies when it comes to providing great customer service. The survey, which was conducted in the U.S. and ten other... Read more »

A listener’s view: We are our presentations

John R Graham, Sales & Marketing Consultant, GrahamComm
September 24, 2013

The goal of every presentation is to successfully influence how listeners will think or act. If that’s so, few presentations make the cut. Although many treat presentations rather casually, every one counts and each one is equally important. And here’s why: we are our presentations. We’re the one... Read more »

Selling to her emotional brain

Leslie Prevish, Founder — Prevish Marketing
September 17, 2013

Brain scans don’t lie. When women make decisions, they usually access both rational and emotional parts of their brain. Most men make faster, less-emotional decisions, as detailed in this article, “Female Brain Versus Male Brain.” Here are three ways to sell to her emotional side using... Read more »

Preparing for sales training

Steve Lemco, Author — "Motorcycle Sales Made Easy" and "You Gotta-Wanna"
September 11, 2013

Editor’s Note: This is the third in a series about hiring salespeople. In this blog, Steve Lemco advises dealerships on how to prepare for pre-hire sales training.  Normally I start the first day of training with 35 candidates. I know going in that each one of the men and women there would love to... Read more »

Of course you should be cynical about marketing

John R. Graham, Sales and marketing consultant
August 26, 2013

Marketing is too important to be left either to marketers or CEOs –– but for different reasons. Much of marketers’ energy goes into what is popularly known as self-marketing; that is, landing the next marketing gig. If you don’t believe it, take a trip through LinkedIn, where self-promotion among... Read more »

What she really hears

Leslie Prevish, Founder — Prevish Marketing
August 19, 2013

She walks into your store looking a bit shy, but interested. Will you make her feel comfortable, or offend her? Do you realize that some of your comments may be interpreted differently than intended? Recently, I played “secret shopper” at a dealership, something I’ve done dozens of times in the... Read more »

Taking the incoming call from potential salespeople

Steve Lemco, Author — "Motorcycle Sales Made Easy" and "You Gotta-Wanna"
August 8, 2013

Editor’s Note: This is the second in a series about hiring salespeople. In this blog, Steve Lemco explains how to pre-screen candidates over the phone. With the right ad you should get more than 100 calls from people wanting to work in your sales department. My goal is to line up 50 interviews and... Read more »

« Previous PageNext Page »