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First day of training — Part 6

Steve Lemco, Author — "Training and Hiring New Salespeople" & "Motorcycle Sales Made Easy"
March 13, 2014

When I ask the class what our dealership has to offer that other dealerships don’t, I get answers like: better financing, nicer used bikes, or a bigger building. But sooner or later someone gives me the right answer: what we have to offer that other dealers don’t have, is us; we are the difference. It... Read more »

Get her to giddy up and ride solo

Leslie Prevish, Founder — Prevish Marketing
February 18, 2014

Most new female pilots of their own motorcycle, ATV or other powersport vehicle first started as a backseat rider. It’s easier, and costs less in marketing spend, to get a woman already familiar with your brand and product to move up. These three tips show how to encourage — but not bully — her... Read more »

First day of training — Part 5

Steve Lemco, Author — "Motorcycle Sales Made Easy" and "You Gotta-Wanna"
February 13, 2014

I go over several things before I start the actual sales training. I believe these concepts are important for the salesperson to believe in as the sales procedure. I want everyone on the sales floor to not only believe in the following six concepts but also be able to convey them to the customers. The... Read more »

Goldmine: Girls with Grit

Leslie Prevish, Founder — Prevish Marketing
January 20, 2014

“These girls are future leaders,” I said, as I watched pony-tails fly and muddy faces grimace during the freezing cold Cyclocross Nationals Junior bike race. Girls with Grit. They’re participants in life; not observers. And they bring others along for the ride. How can you bring these chicks with... Read more »

Becoming the most effective salesperson

John R. Graham, Sales & Marketing Consultant — GrahamComm
January 16, 2014

One seminar leader opened a workshop for property and casualty insurance agents by asking this question: “Why do people buy insurance?” After the participants offered a variety of responses, he says there’s only one right answer: “To take care of claims.” What seems rather intuitive to most... Read more »

First Day of Training — Part 4: Being prepared

Steve Lemco, Author — "Training and Hiring New Salespeople" & "Motorcycle Sales Made Easy"
January 8, 2014

My first question to the class is, “When does a sale begin?” I will always hear, “When you greet the customer.” Now of course this is where the communication begins between the salesperson and the customer, but I believe the sale began much sooner than that. I think the sale should begin the... Read more »

Win the holiday female trifecta

Leslie Prevish, Founder — Prevish Marketing
December 16, 2013

She’s coming into your store. She’s on your website. She’s spending more money this month than in the previous 11. Here are three tips to increase profits from the Female Buying Trifecta this holiday season, as she: 1) Buys for herself, 2) Buys for others and 3) Influences the sales of friends... Read more »

First Day of Training – Part 3

Steve Lemco, Author — "Training and Hiring New Salespeople" & "Motorcycle Sales Made Easy"
December 12, 2013

The first thing I like to talk about when I begin the first day of training is attitude. I explain that sales is a total good attitude game. Without a good attitude a person can never reach their potential. It is next to impossible to have a bad attitude in life and then flick a switch and have a good... Read more »

If you want to get ahead in business, never say …

John R. Graham, Sales & Marketing Consultant, GrahamComm
November 18, 2013

What does it take to get ahead in business today? While the experts may offer such suggestions as having cutting-edge skills and being a good team player, there are other, even more essential, attributes. Clearly separating the average employee from the superior worker are basic–but often lacking–qualities. The... Read more »

First day of training — Part 2

Steve Lemco, Author — "Motorcycle Sales Made Easy" and "You Gotta-Wanna"
November 14, 2013

Editor’s Note: This is the fifth in a series about hiring salespeople. In this blog, Steve Lemco explains how to start evaluating sales candidates.  I like to talk for about 15 minutes before I have the classroom of candidates introduce themselves. I go over a few things first about myself, the dealership... Read more »

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