A success story: How one dealership did it
September 23, 2011
Here comes fall. Things slow down, and reassessments start – the “What ifs.” What if you did this or didn’t do that, what would be different? Clear-headed assessment can be one of the hardest things we do. But when done properly, it’s like turning on a 1,000-watt light bulb, and it shows what... Read more »
Are you a leader or a manager?
June 24, 2011
Leader or manager: do you know which one you are? Chances are good that whether or not you realize it, you are both. The manager’s job is to plan, organize and coordinate. The leader’s job is to inspire and motivate. Dealer principals and managers hit the ground running every day. Especially in today’s... Read more »
Retail Remedies: Service department intro an important part of the sale
May 31, 2011
These articles recap some of the opportunities uncovered by our GSA powersports consultants during actual consulting visits. These are followed by recommended actions that address these opportunities. Our goal is to provide you with ideas to help improve your dealership. Dealership This dealership has... Read more »
Leadership: What’s your style?
May 27, 2011
Theories abound on leadership. What kind of leadership is most effective? The best answer is: It depends. You’ve probably worked for several types of leaders, and possibly have demonstrated various types of leadership skills yourself, depending on the situation. Consider these workplace situations: You... Read more »
When good management is not enough
April 29, 2011
Spring has sprung, and the selling season is here! There are products to retail, goals to meet and competition to outshine. I was recently talking to a dealer principal about his direction for the coming selling season. Our conversation centered on the impending removal of his parts manager after more... Read more »
Leadership in your dealership
March 18, 2011
What qualities does it take to be a good leader? Do you look at leadership as being the work of dealer principals, general managers and department managers? If you believe that your leaders are just your managers, think again. Every employee that we have has a responsibility to practice leadership. Leaders... Read more »
Eavesdrop on your customers through social media
August 23, 2010
In Karin Gelschus’ Aug. 3 blog discussing Social Networking Shortcuts, these programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility. You should be continuously monitoring who’s making posts to your sites and seeing what they’re posting... Read more »
Are you generating hot leads with online advertising?
June 8, 2010
A very small percentage of people in America own motorcycles, and this demands some thought on how to find and target those that do ride in your local market area. One reason that Search Engine Marketing (SEM) is becoming more and more popular among powersports dealers is because it’s an extremely... Read more »
Five easy ways to communicate via the Web
May 13, 2010
The days of just having a Web site to drive traffic to your company are gone. Your site needs to effectively communicate with your customers, rather than just provide them with information. Below are five simple and easy ways for your site to become more interactive. Read more »
Six ideas to get started on YouTube
May 3, 2010
With the recent news of Facebook passing Google as the most visited site, we can not forget about the second most used search engine on the Web: YouTube. Is your business using YouTube? Do you have a YouTube profile? YouTube is a great tool to communicate with your customer on a consistent basis. If... Read more »
