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Reassessing your market

Liz Keener, Managing Editor — Powersports Business
March 19, 2015

When was the last time you took a long, hard look at your local market and who you should be marketing to? Was it before Y2K? When three-wheel ATVs were still on the market? When “Star Wars” was just hitting theaters? When The Beatles were starting to make a name for themselves? Markets are constantly... Read more »

What are we doing to encourage younger generations to ride?

Liz Keener, Managing Editor — Powersports Business
February 4, 2015

When interviewing a dealer recently, the topic of younger riders came up. He felt that as an industry, we’re not doing enough to encourage new, younger riders. Unfortunately, I think he’s right. As someone who just recently became a 30-something, I feel like had I not grown up around motorcycles... Read more »

Nifty 50 contest continues to gain momentum

Liz Keener, Managing Editor — Powersports Business
December 18, 2014

It’s inevitable every year. Right around July or August, someone from an aftermarket company emails our sales team or me about the Nifty 50 application. Many times that person heard about Nifty 50 from someone else, or saw the logo on their competitor’s website, and he or she wants to know how to... Read more »

Where are your website links leading?

Liz Keener, Managing Editor — Powersports Business
December 4, 2014

We’re all guilty of becoming lax from time to time. We forget to do certain tasks because not doing them won’t make the world come to an end, and there are more pressing issues to attend to. However, too many of us have become lax with our websites. It’s there; we know it works, and whomever we... Read more »

Ho, Ho, Ho? Dealers quick to push holiday promotions

Liz Keener, Managing Editor — Powersports Business
November 5, 2014

When I went to Target on Sunday and found Christmas stockings, ornaments and faux pine trees staring me in the face, I felt a rush of anxiety, as I thought of the 10 million things I have to complete before Dec. 25. However, when I started seeing holiday-themed dealership e-newsletters this week, I was... Read more »

Your partners are listening, so speak up

Liz Keener, Managing Editor, Powersports Business
October 23, 2014

As I’ve been attending shows and writing stories lately, the theme that keeps coming up is, “We’re listening.” So many aftermarket suppliers lately have been explaining their new product, package, POP, or SKUs by saying that they listened to the dealers, and they made changes. And every time... Read more »

Positivity proves how far we’ve come

Liz Keener, Managing Editor — Powersports
October 8, 2014

If I haven’t been out and about at industry events lately, I’ve been on the phone with dealers, aftermarket suppliers, service providers and OEMs, and I can’t help but come away from nearly every conversation with a smile on my face. I joined this industry four years ago this month, and I remember... Read more »

There’s still time to make it to AIMExpo 2014

Liz Keener, Managing Editor — Powersports
October 1, 2014

It’s now October, and fall is in the air. For those in the northern states, it means motorcyclists are trying to eke out a few more weeks of riding, likely in their heated gear, and ATVers and snowmobilers are gearing up for hunting and snow seasons. In the south, the ATV riders are also anxious to... Read more »

Don’t miss Year 2 of the Powersports Business Institute @ AIMExpo

Liz Keener, Managing Editor — Powersports Business
August 27, 2014

A few months ago, I was talking to Curtis Sloan for a story for our June issue, and the subject of the Powersports Business Institute @ AIMExpo came up. I had seen Sloan, general manager of 2013 Power 50 dealer Sloan’s Motorcycle & ATV, at the first PSBI@AIMExpo last year, and I was interested... Read more »

Optimism abounds at distributor show

Liz Keener, Managing Editor — Powersports Business
July 31, 2014

The buzz in the expo hall at the Tucker Rocky/Biker’s Choice Dealer Show this past weekend was something to take in. Sometimes it was nice to just stop and listen to the numerous conversations going on, as dealers and vendors talked about how they can help each other improve their respective businesses. Optimism... Read more »

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