Social Media

Slow ride, taking it easy

Kate Swanson, Assistant Editor — Powersports Business
August 19, 2015

A few weekends ago I had the opportunity to cross another industry “first” off my growing list — riding my first PWC. I’ve written about PWCs in the past, like this article on Yamaha’s RiDE dual throttle system, but my knowledge consisted of interviews and reading up on other riders’ experiences. I’ve... Read more »

Follow me to Sturgis

Liz Keener, Managing Editor — Powersports Business
July 2, 2015

It’s my turn to write a blog for PSB, but my mind is on one thing this week — Sturgis. I recently found out that I’ll be representing PSB at the 75th anniversary of the rally, and I couldn’t be more excited. This will be my first trip to the Sturgis Motorcycle Rally. Granted, I’ve been to the... Read more »

Social media: Reaching new audiences

Kate Swanson, Assistant Editor — Powersports Business
June 11, 2015

In February, managing editor Liz Keener wrote a blog post on encouraging younger generations to ride. It’s important for the powersports industry to expand and cater to individual customer’s needs. A 22-year-old will approach buying a new motorcycle from a different standpoint than a 42-year-old.... Read more »

Are bikini bike washes limiting your customer base?

Liz Keener, Managing Editor — Powersports Business
April 15, 2015

I often look at dealership e-newsletters and think, “I can’t be the only one.” There’s no way I’m the only female receiving this e-newsletter who’s not excited about the upcoming bikini bike wash. Sure, most of your customers are probably men, many of whom may be amped up about the bikini... Read more »

Increase add-on sales with package deals

Liz Keener, Managing Editor — Powersports Business
April 1, 2015

My husband and I wandered into a furniture store yesterday, and a salesman met us near the door to ask if we were looking for anything in particular and to inform us about the current promotions and specials. One such sale the store had was on its complete sets. Many furniture stores are well known for... Read more »

Reassessing your market

Liz Keener, Managing Editor — Powersports Business
March 19, 2015

When was the last time you took a long, hard look at your local market and who you should be marketing to? Was it before Y2K? When three-wheel ATVs were still on the market? When “Star Wars” was just hitting theaters? When The Beatles were starting to make a name for themselves? Markets are constantly... Read more »

What are we doing to encourage younger generations to ride?

Liz Keener, Managing Editor — Powersports Business
February 4, 2015

When interviewing a dealer recently, the topic of younger riders came up. He felt that as an industry, we’re not doing enough to encourage new, younger riders. Unfortunately, I think he’s right. As someone who just recently became a 30-something, I feel like had I not grown up around motorcycles... Read more »

Nifty 50 contest continues to gain momentum

Liz Keener, Managing Editor — Powersports Business
December 18, 2014

It’s inevitable every year. Right around July or August, someone from an aftermarket company emails our sales team or me about the Nifty 50 application. Many times that person heard about Nifty 50 from someone else, or saw the logo on their competitor’s website, and he or she wants to know how to... Read more »

Where are your website links leading?

Liz Keener, Managing Editor — Powersports Business
December 4, 2014

We’re all guilty of becoming lax from time to time. We forget to do certain tasks because not doing them won’t make the world come to an end, and there are more pressing issues to attend to. However, too many of us have become lax with our websites. It’s there; we know it works, and whomever we... Read more »

Ho, Ho, Ho? Dealers quick to push holiday promotions

Liz Keener, Managing Editor — Powersports Business
November 5, 2014

When I went to Target on Sunday and found Christmas stockings, ornaments and faux pine trees staring me in the face, I felt a rush of anxiety, as I thought of the 10 million things I have to complete before Dec. 25. However, when I started seeing holiday-themed dealership e-newsletters this week, I was... Read more »

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