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Your partners are listening, so speak up

Liz Keener, Managing Editor, Powersports Business
October 23, 2014

As I’ve been attending shows and writing stories lately, the theme that keeps coming up is, “We’re listening.” So many aftermarket suppliers lately have been explaining their new product, package, POP, or SKUs by saying that they listened to the dealers, and they made changes. And every time... Read more »

Positivity proves how far we’ve come

Liz Keener, Managing Editor — Powersports
October 8, 2014

If I haven’t been out and about at industry events lately, I’ve been on the phone with dealers, aftermarket suppliers, service providers and OEMs, and I can’t help but come away from nearly every conversation with a smile on my face. I joined this industry four years ago this month, and I remember... Read more »

There’s still time to make it to AIMExpo 2014

Liz Keener, Managing Editor — Powersports
October 1, 2014

It’s now October, and fall is in the air. For those in the northern states, it means motorcyclists are trying to eke out a few more weeks of riding, likely in their heated gear, and ATVers and snowmobilers are gearing up for hunting and snow seasons. In the south, the ATV riders are also anxious to... Read more »

Don’t miss Year 2 of the Powersports Business Institute @ AIMExpo

Liz Keener, Managing Editor — Powersports Business
August 27, 2014

A few months ago, I was talking to Curtis Sloan for a story for our June issue, and the subject of the Powersports Business Institute @ AIMExpo came up. I had seen Sloan, general manager of 2013 Power 50 dealer Sloan’s Motorcycle & ATV, at the first PSBI@AIMExpo last year, and I was interested... Read more »

Optimism abounds at distributor show

Liz Keener, Managing Editor — Powersports Business
July 31, 2014

The buzz in the expo hall at the Tucker Rocky/Biker’s Choice Dealer Show this past weekend was something to take in. Sometimes it was nice to just stop and listen to the numerous conversations going on, as dealers and vendors talked about how they can help each other improve their respective businesses. Optimism... Read more »

Finding what resonates with Bit.ly

Nicholas Upton, Associate Digital Editor — Boating Industry
July 24, 2014

Analyzing fan, follower and customer data is one of the most important things to understand about social media. Just about everyone knows that funny pictures, interesting articles and coupons get a lot of likes, re-tweets and shares. Just like an ad campaign, you can’t fully measure your success without... Read more »

What makes your dealership exceptional?

Power 50 Dinner

Liz Keener, Managing Editor — Powersports Business
June 5, 2014

Picture this: In one room there are a variety of dealership principals, general managers and employees. Gina Marra, GM of Go AZ Motorcycles is there, holding a hefty award. Bob Althoff of the legendary A.D. Farrow Co. Harley-Davidson is chatting with Dave Hushek of Ray Price, Inc., while Kevin Lackey... Read more »

What are you touting? Discounts or value?

Liz Keener, Managing Editor — Powersports Business
April 16, 2014

A couple months ago, I was in my car, and a commercial came on the radio that caught my attention. It was the voice of Ron Trzcinski, founder of The Original Mattress Factory, and what caught my attention was that he wasn’t advertising a Presidents Day sale like most other retailers that week. Instead,... Read more »

Are you following up with every prospect?

Liz Keener, Managing Editor — Powersports Business
April 3, 2014

People who know me well know I’m a big fan of a particular automotive OEM. Cars have been a big part of my life as long as I can remember, and I’ve been a member of a classic car club since I was 15. So every time I see that particular OEM’s truck at a show, I usually stop by and provide my contact... Read more »

The value of a demo ride

Liz Keener, Managing Editor — Powersports Business
March 6, 2014

Last fall I was invited to a PWC demo. I’ll admit I was a little nervous about keeping up with well-known PWC media on the lake, as I have much less experience aboard the craft compared to most. But within minutes of me boarding the machine and receiving an instructional, I was flying around the lake... Read more »

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