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Social Media

Finding what resonates with Bit.ly

Nicholas Upton, Associate Digital Editor — Boating Industry
July 24, 2014

Analyzing fan, follower and customer data is one of the most important things to understand about social media. Just about everyone knows that funny pictures, interesting articles and coupons get a lot of likes, re-tweets and shares. Just like an ad campaign, you can’t fully measure your success without... Read more »

What makes your dealership exceptional?

Power 50 Dinner

Liz Keener, Managing Editor — Powersports Business
June 5, 2014

Picture this: In one room there are a variety of dealership principals, general managers and employees. Gina Marra, GM of Go AZ Motorcycles is there, holding a hefty award. Bob Althoff of the legendary A.D. Farrow Co. Harley-Davidson is chatting with Dave Hushek of Ray Price, Inc., while Kevin Lackey... Read more »

What are you touting? Discounts or value?

Liz Keener, Managing Editor — Powersports Business
April 16, 2014

A couple months ago, I was in my car, and a commercial came on the radio that caught my attention. It was the voice of Ron Trzcinski, founder of The Original Mattress Factory, and what caught my attention was that he wasn’t advertising a Presidents Day sale like most other retailers that week. Instead,... Read more »

Are you following up with every prospect?

Liz Keener, Managing Editor — Powersports Business
April 3, 2014

People who know me well know I’m a big fan of a particular automotive OEM. Cars have been a big part of my life as long as I can remember, and I’ve been a member of a classic car club since I was 15. So every time I see that particular OEM’s truck at a show, I usually stop by and provide my contact... Read more »

The value of a demo ride

Liz Keener, Managing Editor — Powersports Business
March 6, 2014

Last fall I was invited to a PWC demo. I’ll admit I was a little nervous about keeping up with well-known PWC media on the lake, as I have much less experience aboard the craft compared to most. But within minutes of me boarding the machine and receiving an instructional, I was flying around the lake... Read more »

Remembering to adapt

Tom Kaiser, Senior Editor — Powersports Business
February 20, 2014

Today’s business rags are filled with stories about mega-businesses that have fallen on hard times. J.C. Penney, Best Buy, Sony, Nintendo and Yahoo are in various forms of distress, with many predicting some of these brands won’t be around to celebrate 2015. That’s debatable, but the common thread... Read more »

Pounce on your customers’ excitement

Fans rise to their feet as the  450SX Main Event starts at the Monster Energy AMA Supercross in Oakland.

Liz Keener, Managing Editor — Powersports Business
January 29, 2014

O.co Coliseum in Oakland, Calif., was packed Saturday night. As the lights went out and top Supercross racers rode around the stadium during introductions, the crowd roared as their favorite riders’ names were called. There’s no mistaking that Supercross is a serious sport for its fans. Everyone... Read more »

2013: What a year!

Liz Keener, Managing Editor — Powersports Business
December 23, 2013

With a week to go until 2013 closes, I thought it would be appropriate to reflect on some of the highlights from the year. Sure, sales still aren’t where we’d like them to be, but customers are slowly trickling back into dealerships, and they’re getting antsy to get on new rides and refresh their... Read more »

Take advantage of free resources

Liz Keener, Managing Editor — Powersports Business
December 5, 2013

We all know running a business isn’t a cakewalk — that’s why so many dealers turn to Powersports Business, its website, e-newsletter, webinars and dealer training sessions on a frequent basis. But it never hurts to learn more. There are a lot of free resources that can be delivered directly to... Read more »

Maybe you should grow strawberries

Christopher Gerber, Associate Digital Editor — Powersports Business
October 29, 2013

Whether anyone believes it or not, the Great Recession is over, and the economy is recovering. American GDP is back to record levels; the unemployment rate is at the lowest levels in 5 years, and despite brinkmanship at the Capitol, fears that the U.S. might start defaulting on loans have been eased,... Read more »

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