Social Media

Take advantage of free resources

Liz Keener, Managing Editor — Powersports Business
December 5, 2013

We all know running a business isn’t a cakewalk — that’s why so many dealers turn to Powersports Business, its website, e-newsletter, webinars and dealer training sessions on a frequent basis. But it never hurts to learn more. There are a lot of free resources that can be delivered directly to... Read more »

Maybe you should grow strawberries

Christopher Gerber, Associate Digital Editor — Powersports Business
October 29, 2013

Whether anyone believes it or not, the Great Recession is over, and the economy is recovering. American GDP is back to record levels; the unemployment rate is at the lowest levels in 5 years, and despite brinkmanship at the Capitol, fears that the U.S. might start defaulting on loans have been eased,... Read more »

Are you already thinking about the holidays?

Liz Keener, Managing Editor — Powersports Business
October 24, 2013

Halloween is quickly approaching, and we all know what happens next. Before we know it, Thanksgiving will be here, followed quickly by Hanukkah and Christmas. If you haven’t yet come up with a marketing game plan to get customers in your dealership, spending their holiday bucks with you, then you need... Read more »

Small data, big payoff for hiring

By Christopher Gerber, Associate Digital Editor - Powersports Business
September 5, 2013

Talent: the ability and aptitude to complete athletic, academic and artistic tasks. The explosion of data available from every device, website, nook, and cranny of life has allowed organizations to plow through mountains of resumes digging for indicators of a candidate’s talent, saving time and money... Read more »

Do your customers know you’re open 24/7?

By Liz Keener, Managing Editor - Powersports Business
August 29, 2013

As I was making my five-hour trek to the Parts Unlimited/Drag Specialties NVP show in Madison, Wis., this past weekend, I observed all the powersports dealership branding I saw along the way. One dealership had super clear branding, making its name visible from Interstate 94. Another had no name outside... Read more »

Visions of snowmobiles already in our heads

Liz Keener, Managing Editor - Powersports Business
August 6, 2013

Looking at this week’s forecast, the temperature’s going to be topping the century mark in Austin, Texas. Here in Minnesota, it’s a temperate 70-degree week, and yet here we are talking about snow. That’s right with only 141 days until Christmas (as my friend’s Facebook page pointed out), snow... Read more »

The when and where of your events

Liz Keener, Managing Editor — Powersports Business
July 25, 2013

Dealers put a lot of effort into events. We’ve seen the gamut of cool ideas — from dog washes to Strider races to stunt shows and more. So it’s frustrating when people don’t show up to these carefully choreographed and somewhat costly occasions. Though some dealers may scratch their heads searching... Read more »

If airlines can succeed at customer service, so can you

By Liz Keener, Managing Editor — Powersports Business
July 18, 2013

Airlines are not exactly known for their excellent customer service. With their cramped space, crummy food and lack of overhead bin space, the airline industry is actually one that customers tend to dislike. In fact, a recent story on Bloomberg Businessweek’s website showed airlines on average only... Read more »

Summer promotions to heat up sales

Liz Hochstedler, Managing Editor — Powersports Business
June 19, 2013

Summer officially comes this Friday, but we in the powersports industry know “summer” hits as soon as the weather breaks and people are ready to ride. In that vein, many dealerships have launched some great promotions over the last several weeks. One of my favorites that I saw recently was the Women... Read more »

What happened to web ads?

Christopher Gerber, Associate Digital Editor - Powersports Business
June 6, 2013

The year is 1994. Less than half of a percent of the people in the world have a web connection, and Netscape Navigator hasn’t been invented yet. Trying to find a way to pay for its web writers, comes up with the idea of reserving a place on each page for a “banner” ad.  The year is... Read more »

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