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Remembering to adapt

Tom Kaiser, Senior Editor — Powersports Business
February 20, 2014

Today’s business rags are filled with stories about mega-businesses that have fallen on hard times. J.C. Penney, Best Buy, Sony, Nintendo and Yahoo are in various forms of distress, with many predicting some of these brands won’t be around to celebrate 2015. That’s debatable, but the common thread... Read more »

Pounce on your customers’ excitement

Fans rise to their feet as the  450SX Main Event starts at the Monster Energy AMA Supercross in Oakland.

Liz Keener, Managing Editor — Powersports Business
January 29, 2014 Coliseum in Oakland, Calif., was packed Saturday night. As the lights went out and top Supercross racers rode around the stadium during introductions, the crowd roared as their favorite riders’ names were called. There’s no mistaking that Supercross is a serious sport for its fans. Everyone... Read more »

2013: What a year!

Liz Keener, Managing Editor — Powersports Business
December 23, 2013

With a week to go until 2013 closes, I thought it would be appropriate to reflect on some of the highlights from the year. Sure, sales still aren’t where we’d like them to be, but customers are slowly trickling back into dealerships, and they’re getting antsy to get on new rides and refresh their... Read more »

Take advantage of free resources

Liz Keener, Managing Editor — Powersports Business
December 5, 2013

We all know running a business isn’t a cakewalk — that’s why so many dealers turn to Powersports Business, its website, e-newsletter, webinars and dealer training sessions on a frequent basis. But it never hurts to learn more. There are a lot of free resources that can be delivered directly to... Read more »

Maybe you should grow strawberries

Christopher Gerber, Associate Digital Editor — Powersports Business
October 29, 2013

Whether anyone believes it or not, the Great Recession is over, and the economy is recovering. American GDP is back to record levels; the unemployment rate is at the lowest levels in 5 years, and despite brinkmanship at the Capitol, fears that the U.S. might start defaulting on loans have been eased,... Read more »

Are you already thinking about the holidays?

Liz Keener, Managing Editor — Powersports Business
October 24, 2013

Halloween is quickly approaching, and we all know what happens next. Before we know it, Thanksgiving will be here, followed quickly by Hanukkah and Christmas. If you haven’t yet come up with a marketing game plan to get customers in your dealership, spending their holiday bucks with you, then you need... Read more »

Small data, big payoff for hiring

By Christopher Gerber, Associate Digital Editor - Powersports Business
September 5, 2013

Talent: the ability and aptitude to complete athletic, academic and artistic tasks. The explosion of data available from every device, website, nook, and cranny of life has allowed organizations to plow through mountains of resumes digging for indicators of a candidate’s talent, saving time and money... Read more »

Do your customers know you’re open 24/7?

By Liz Keener, Managing Editor - Powersports Business
August 29, 2013

As I was making my five-hour trek to the Parts Unlimited/Drag Specialties NVP show in Madison, Wis., this past weekend, I observed all the powersports dealership branding I saw along the way. One dealership had super clear branding, making its name visible from Interstate 94. Another had no name outside... Read more »

Visions of snowmobiles already in our heads

Liz Keener, Managing Editor - Powersports Business
August 6, 2013

Looking at this week’s forecast, the temperature’s going to be topping the century mark in Austin, Texas. Here in Minnesota, it’s a temperate 70-degree week, and yet here we are talking about snow. That’s right with only 141 days until Christmas (as my friend’s Facebook page pointed out), snow... Read more »

The when and where of your events

Liz Keener, Managing Editor — Powersports Business
July 25, 2013

Dealers put a lot of effort into events. We’ve seen the gamut of cool ideas — from dog washes to Strider races to stunt shows and more. So it’s frustrating when people don’t show up to these carefully choreographed and somewhat costly occasions. Though some dealers may scratch their heads searching... Read more »

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