From the Editors
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Are bikini bike washes limiting your customer base?
I often look at dealership e-newsletters and think, “I can’t be the only one.” There’s no way I’m the only…
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Increase add-on sales with package deals
My husband and I wandered into a furniture store yesterday, and a salesman met us near the door to ask…
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Reassessing your market
When was the last time you took a long, hard look at your local market and who you should be…
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What are we doing to encourage younger generations to ride?
When interviewing a dealer recently, the topic of younger riders came up. He felt that as an industry, we’re not…
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Nifty 50 contest continues to gain momentum
It’s inevitable every year. Right around July or August, someone from an aftermarket company emails our sales team or me…
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Where are your website links leading?
We’re all guilty of becoming lax from time to time. We forget to do certain tasks because not doing them…
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Ho, Ho, Ho? Dealers quick to push holiday promotions
When I went to Target on Sunday and found Christmas stockings, ornaments and faux pine trees staring me in the…
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Your partners are listening, so speak up
As I’ve been attending shows and writing stories lately, the theme that keeps coming up is, “We’re listening.” So many…
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Positivity proves how far we’ve come
If I haven’t been out and about at industry events lately, I’ve been on the phone with dealers, aftermarket suppliers,…
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There’s still time to make it to AIMExpo 2014
It’s now October, and fall is in the air. For those in the northern states, it means motorcyclists are trying…
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