Social Media

What happened to web ads?

Christopher Gerber, Associate Digital Editor - Powersports Business
June 6, 2013

The year is 1994. Less than half of a percent of the people in the world have a web connection, and Netscape Navigator hasn’t been invented yet. Trying to find a way to pay for its web writers, comes up with the idea of reserving a place on each page for a “banner” ad.  The year is... Read more »

What are you doing to get your customers excited about riding?

Liz Hochstedler, Managing Editor — Powersports Business
May 2, 2013

The news hasn’t been pleasant — the MIC reported first-quarter motorcycle sales were down 13.3 percent; Harley-Davidson said its U.S. retail sales dropped 12.7 percent; in the Midwest and West, it’s still snowing. So what have you been doing while all of this has been going on? Have you been sitting... Read more »

Powersports leaders continue to impress

Liz Hochstedler, Managing Editor — Powersports Business
April 25, 2013

Each spring the annual question comes up at Powersports Business headquarters: Who should be named the Executive of the Year? In my third year in on the discussion, I found myself better versed in the industry and more easily able to contribute my own list of names for consideration. Several came up,... Read more »

Baseball: In Minnesota, it’s also a winter sport

By Christopher Gerber, Associate Digital Editor - Powersports Business
April 16, 2013

It’s cold in Minnesota. I should clarify: It’s unseasonably cold in Minnesota. With temperatures as low as the teens in late April, the Minnesota Twins are in a bit of a bind: A snowstorm had just passed through, dropping 3 inches around the Twin Cities, and the baseball team would be hosting the... Read more »

Consumer show reports are signs for optimism

Chris Gerber, Associate Digital Editor — Powersports Business
March 5, 2013

Show season has been wrapping up, and despite the worries in Washington, dealers and consumers appear to positive for a successful 2013. Consumer shows in powersports, automotive, RV and boating have shown an increase or flat attendance, but reports from exhibitors have been signaling a vastly improved... Read more »

What are your customers saying about how you treat them?

Liz Hochstedler, Managing Editor — Powersports Business
February 28, 2013

At our weekly PSB meeting the other day, the subject of customer service came up. As a magazine dedicated to informing and educating those in our industry on a variety of topics, including customer service, we’re especially aware of customer service hits and misses in our daily lives. The conversation... Read more »

What a customer hears — or doesn’t hear — on the phone

Liz Hochstedler, Managing Editor — Powersports Business
February 5, 2013

When customers call your dealership and get put on hold, what do they hear? Are they treated to an exuberant “Welcome to Joe Schmo’s Cycle, where we carry the greatest brands in town. Did you know most of our staff has been here 10 years or more, and they can’t wait to get you on your dream bike,”... Read more »

Don’t forget the importance of personal follow-ups

Liz Hochstedler, Managing Editor — Powersports Business
January 22, 2013

In the era of email, text messaging, Facebook and Instagram, it’s easy to get lost in our own impersonal worlds. Unfortunately, there are a lot of people I’d rather email than call, or Facebook rather than meet up with in person. But all this technology has made me appreciate personal touches even... Read more »

When faced with challenges, Power 15 dealers show innovation

Liz Hochstedler, Managing Editor — Powersports Business
January 8, 2013

Staying in business over the past several years has not been easy, yet some dealerships have found innovative ways to not only persevere through the hard times, but to actually succeed and better their business permanently. We at Powersports Business asked some of those dealers to be part of our inaugural... Read more »

How open are you about price?

Liz Hochstedler, Associate Editor - Powersports Business
November 29, 2012

“Price” can be a dirty little word. If it weren’t for price outweighing budgets, a lot more people would own motorcycles, ATVs, side-by-sides, snowmobiles and PWC. In fact, if it weren’t for price, I, along with a lot of other people, would own all of the above. Especially in a sour economy,... Read more »

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