Are you hosting the wrong kind of event?
August 30, 2011
Events have always been a form of marketing for most dealerships, but they’ve become more prevalent in the past few years as dealers are reaching out to invite more customers into their stores to encourage more spending. Though most dealerships host events, some might be wondering why their events... Read more »
It pays not to be lax in your F&I services
August 12, 2011
What is it that customers like about department stores like Wal-Mart and Target? What drives consumers there week after week? The most obvious reason is department stores are a one-stop shop. At a department store, a customer can walk in and grab nearly everything for their day-to-day life, from clothing... Read more »
How much can you learn in just a few days?
August 5, 2011
Close your eyes for a minute and imagine how great it would be if you could increase profits in every department of your dealership. How could that help you? You might be able to use those profits to spiff up your showroom, order a little more merchandise, hire more staff, or even just breathe a sigh... Read more »
Are you ready to sell electric vehicles?
July 26, 2011
Everyone knows the roar of a Harley-Davidson. Harley enthusiasts blare their pipes in pride, while non-Harley riders often mock the noise. For many, the roar of the engine brings them as much joy, if not more, than the freedom of the road. These customers are in a group that dealers are used to selling... Read more »
Are you responding to your customers?
July 15, 2011
I’ll admit that I’m an impatient person. I’m a member of Generation Y who is used to cell phone calls, text messages, the Internet, Google, email and Facebook giving me instant information when I need it, and therefore instant gratification in finding what I’m looking for. As someone used to... Read more »
Dealer education leads to increased profits
July 8, 2011
Sometimes it seems there is an odd juxtaposition in our industry. Same store sales have been up for 10 months straight over the year-ago months, according to data provided to Powersports Business by ADP Lightspeed, yet we still talk to dealers who say the economic recovery has yet to affect them. In... Read more »
New motorcyclist joins the ranks
June 24, 2011
I have earned my motorcycle license! It’s exciting to say that, especially since I just received it last night. I finally know what it’s like to have only two wheels underneath me while I power a bike. I know what the clutch and throttle feel like in my hands, and I know how to make turns and swerves... Read more »
PSB offers quick tips to help dealers
June 16, 2011
Powersports dealers are busy. Sales need to be made; service needs to be completed; parts and accessories need to be ordered and sold; the showroom needs to be stocked; and a million other tasks need to be completed everyday. We at Powersports Business know dealers have hectic schedules at times. Using... Read more »
ATV sales may be coming back
June 10, 2011
A couple months ago in this blog, I wrote about my first ATV ride. It was exciting, refreshing, exhilarating to be out on the trails, whipping around in the dirt and the mud. Too bad it seems like powersports customers aren’t as excited, or at least anxious enough to buy a new ATV. Sales of new units... Read more »
PSB blog readers seek data
May 17, 2011
Our Industry Insiders bloggers come from a variety of backgrounds and cover an assortment of topics – from tips on merchandising to mini instructionals on social media to advice on management. Everyone who blogs for the website brings different information to the table, and each was chosen to blog... Read more »
