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Target customers, but don’t insult them

Chris Gerber, Associate Digital Editor - Powersports Business
July 26, 2012

Travel site Orbitz got into a bit of trouble with customers a few weeks ago when the Wall Street Journal reported that the company has been serving PC and Mac users with different hotel offers based on the computer they were using (among other factors). Orbitz executives told the Wall Street Journal... Read more »

Beyond the open house

Liz Hochstedler, Associate Editor - Powersports Business
June 28, 2012

Often when I ask for tips for our PSB 123s, I receive far more than I could ever use. The PSB 123s on events were no exception. Shortly after the deadline for our May 21 issue, Zach Materne, general manager of sales at The Transportation Revolution in New Orleans, sent me a few tips to add to our list.... Read more »

Users turning blind eye to Facebook ads

Chris Gerber, Associate Digital Editor - Powersports Business
June 21, 2012

Reinforcing the statement that “social networks are meant to be social,” a recent Reuters/Ipsos online poll found that four out of five Facebook users have never bought a product or service as a result of advertising or comments on the site. The survey of 1,032 Americans was conducted May 31 through... Read more »

Who is your customer experience manager?

Liz Hochstedler, Associate Editor
June 18, 2012

Last month my family headed to Buffalo Wild Wings for my niece’s birthday. Shortly after we entered the restaurant, we were approached by a man who introduced himself as the customer experience manager (or something similar to that). I kind of giggled at the title, but it turns out it was appropriate... Read more »

Charity work can be rewarding and good for marketing

Liz Hochstedler, Associate Editor - Powersports Business
June 7, 2012

A little tear came to my eye earlier this week when I saw photos of a distant cousin of mine on a brand new Yamaha dirt bike. The bike is more than a toy for him; it will be one thing he can hop on to get away and hopefully forget that he has cancer. Mason is a 5-year-old who was recently diagnosed with... Read more »

Simple steps to losing your loyal customers

Chris Gerber, Associate Digital Editor - Powersports Business
May 31, 2012

You don’t have to give poor customer service in order to lose customers, but it certainly helps. A personal customer service saga. The easiest way to lose your keys is to leave them somewhere. The easiest way to lose your money is at the casino. The easiest way to lose your mind is to attempt to read... Read more »

Make a good impression over the phone

Liz Hochstedler, Associate Editor - Powersports Business
May 21, 2012

The saying goes, “Don’t judge a book by its cover,” however, we’re all human, and we make judgments by first impressions every day. Knowing this, many dealers work hard to make the exterior of their dealership, their showroom, their employees, their websites and their social media sites presentable,... Read more »

Pre-season sales bring much to be excited about

Liz Hochstedler, Associate Editor - Powersports Business
May 3, 2012

It’s becoming more and more fun to call dealers these days. I’ve talked to a few in the last several weeks who reported first-quarter sales increases of percentages in the teens and twenties. Sure, some dealers are still struggling as their local economies and unemployment rates are slow to react... Read more »

Become more available to your customers

Liz Hochstedler, Associate Editor - Powersports Business
April 26, 2012

It’s frustrating when a minor question pops up, but it seems like too much of a hassle to make a phone call to get the answer. Yet, it’s also aggravating for a business to know that customers may have these objections, but they’re simply shrugging off an entire purchase rather than dial 10 numbers... Read more »

A little follow-up goes a long way in customer service

Liz Hochstedler, Associate Editor - Powersports Business
April 18, 2012

Last week I brought my engagement ring into my jewelry store for repair. Being an engagement ring, my fiancé spent a decent amount of money on it, as most of your customers do on their units. So when I brought it in for repairs, I thought I would receive the utmost customer service. Instead, I was slightly... Read more »

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