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Make a good impression over the phone

Liz Hochstedler, Associate Editor - Powersports Business
May 21, 2012

The saying goes, “Don’t judge a book by its cover,” however, we’re all human, and we make judgments by first impressions every day. Knowing this, many dealers work hard to make the exterior of their dealership, their showroom, their employees, their websites and their social media sites presentable,... Read more »

Pre-season sales bring much to be excited about

Liz Hochstedler, Associate Editor - Powersports Business
May 3, 2012

It’s becoming more and more fun to call dealers these days. I’ve talked to a few in the last several weeks who reported first-quarter sales increases of percentages in the teens and twenties. Sure, some dealers are still struggling as their local economies and unemployment rates are slow to react... Read more »

Become more available to your customers

Liz Hochstedler, Associate Editor - Powersports Business
April 26, 2012

It’s frustrating when a minor question pops up, but it seems like too much of a hassle to make a phone call to get the answer. Yet, it’s also aggravating for a business to know that customers may have these objections, but they’re simply shrugging off an entire purchase rather than dial 10 numbers... Read more »

A little follow-up goes a long way in customer service

Liz Hochstedler, Associate Editor - Powersports Business
April 18, 2012

Last week I brought my engagement ring into my jewelry store for repair. Being an engagement ring, my fiancé spent a decent amount of money on it, as most of your customers do on their units. So when I brought it in for repairs, I thought I would receive the utmost customer service. Instead, I was slightly... Read more »

Online reviews may be scaring traffic from your doors

Liz Hochstedler, Associate Editor - Powersports Business
April 16, 2012

“Horrible service.” “This place is a total joke.” “Absolutely horrid customer service.” If you heard these phrases spoken about your dealership, you’d likely be shocked and feel a call to action. Yet these comments are being made, and not in private, but online. While Googling a dealership... Read more »

Make shopping your dealership easy

Liz Hochstedler, Associate Editor - Powersports Business
April 5, 2012

I’m a picky gift-giver. There’s something about giving a great gift that makes me happy, so I labor over every gift I give. If a store or a dealership made gift-giving easier for me, I would be all ears. I never knew exactly how this could be done, other than with the traditional bridal or baby registries... Read more »

4 lessons from a pre-owned buyer

Liz Hochstedler, Associate Editor - Powersports Business
March 29, 2012

Anyone who knows me well knows I’m a notorious pre-owned buyer. Just this week I bought what I believe is my 10th pre-owned car (I think it’s No. 10, but I may have forgotten one or two). So I know what I’m doing when I buy pre-owned. With this experience I thought, why not share with dealers what... Read more »

Use current events for promotion

Liz Hochstedler, Associate Editor - Powersports Business
March 22, 2012

Last weekend Elena Myers became the first female to win a professional motorsports event at Daytona International Speedway. Did you know that? Do your customers know that? On Saturday, Joey Pascarella won the Daytona 200 on his Yamaha YFZ-R6. Did you use that to promote your dealership? Current events... Read more »

How do you view women riders?

Liz Hochstedler, Associate Editor - Powersports Business
February 24, 2012

When a woman walks alone into most dealerships, it’s an exception to the rule. Yes, women make up 9-12 percent of riders, but that means men make up about 90 percent, so some dealerships aren’t prepared to handle the all-important female rider base. How does your dealership approach female customers?... Read more »

Dealers find successful game plans for pre-owned sales

Liz Hochstedler, Associate Editor - Powersports Business
February 10, 2012

We all know pre-owned is hot right now. Even though many customers are beginning to recover from tough economic times and are starting to return to dealerships, a lot have learned about cutting back and don’t plan on spending like they used to. Others will always seek a lower price, so used units continue... Read more »

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