Social Media

Social media 101: Posting jobs & joining groups on LinkedIn

Amanda White, Amanda White, Account Manager, PowerSports Network
May 26, 2015

Our last two blog posts have focused on LinkedIn profiles and company pages. The final post in the three-part series will first cover what LinkedIn is most recognized for; job postings. The other half of the post will wrap up with how effective LinkedIn Groups can be for your dealership. POSTING JOBS... Read more »

It’s almost June; are you prepared?

Jennifer Robison, National Retail Specialist — Tucker Rocky
May 21, 2015

P&A Merchandise review status Be like the Boy Scouts! We are in seasonal retailing, and we do our best to really try to always be prepared for riders needs with what we stock in-store. As powersports retailers, we are expected to stock and offer basic rider’s products, suit their needs, and of... Read more »

Can’t. Remain. Mediocre

Nate Stickney, Managing Partner — Sky Powersports Group
May 20, 2015

I don’t want to beat a dead horse here, but after going through the process of kick-starting new dealership again, the old CRM saga continues. When recruiting a new sales team you’re often stuck with two choices: 1) Hire the guy that’s worked for every competitor within 150 miles or 2) Hire... Read more »

Sex sells? Research says…

Leslie Prevish, Founder — Prevish Marketing
May 18, 2015

Liz Keener’s recent article, Are bikini bike washes limiting your customer base, sparked many comments, including this lively discussion on LinkedIn. I decided to dig into a few articles with research on the subject. I’ve also included a few questions for you to ponder at the end. No, but yes? In... Read more »

Session one of sales training: Part two

Steve Lemco , Author — "Training and Hiring New Salespeople"
May 14, 2015

Normally, I tell a quick joke after the break to try and relax the class. I know there is a lot of pressure on them when it comes time to role play. It is not just the idea of getting up in front of the class, but also the simple reasoning that the performance will have a lot to do with the hiring decision. I... Read more »

What kind of protection do you use?

Tommy Ady, Founder — The WriteBack
May 12, 2015

If you’ve been following the business manager’s story I’ve blogged about over the past couple of months, you know that she’s been trying to hit $800 for her deal average and she finally did. But you’re going to find that she used a little creativity to get her over this last month by listening... Read more »

Don’t miss out on increased online action this season

Bob McCann, Director of Education — ARI Network
May 11, 2015

The busy season is upon us! Gone are the long days of winter waiting for the door to swing and the phone to ring. As things get hectic in-store, your online presence and processes can sometimes take a back seat to all of the action in your brick-and-mortar store. Take a look at these three key areas... Read more »

The enlightened gym rat

Chris Clovis, Vice President — EagleRider Motorcycles
May 6, 2015

A while back I was reading an interview with a world-renowned personal trainer. He said — as a broad generalization — that men and women approach exercise very differently. According to this expert, men tend to focus on their strengths, while women tend to focus on their weaknesses. Put another way:... Read more »

Why we do…

Mark Mooney, Principal, Mark Mooney Powersports Consultants
May 4, 2015

“There are two great days in a person’s life — the day we are born and the day we discover why … ” —William Barclay We all have stories and reasons for why we’re in the motorcycle business. I love hearing them and throwing in a few of my own from time to time. Yes, we have dealerships... Read more »

Collection selling

Jennifer Robison, National Retail Specialist — Tucker Rocky
April 28, 2015

My favorite things to merchandise are apparel brands and collections. I love showcasing a brand, or part of a brand, to make a statement. It’s the kind of merchandising that has now started in powersports retailers. The point of showing a collection is to show the customer value in purchasing products... Read more »

« Previous PageNext Page »

Curated By Logo