What would I do to get ready for the season?
Jennifer Robison, National Retail Specialist — Tucker Rocky Distributing
April 18, 2013
As a consultant who regularly works with powersports and some marine dealers, the growth of P&A sales for our kind of seasonal businesses is a part of my everyday work. The focus is not just merchandising but all the elements that go with it. Retail is DETAILS, and the details need a looksee by owners,... Read more »
Baseball: In Minnesota, it’s also a winter sport
By Christopher Gerber, Associate Digital Editor - Powersports Business
April 16, 2013
It’s cold in Minnesota. I should clarify: It’s unseasonably cold in Minnesota. With temperatures as low as the teens in late April, the Minnesota Twins are in a bit of a bind: A snowstorm had just passed through, dropping 3 inches around the Twin Cities, and the baseball team would be hosting the... Read more »
Make motorcycle sales easy
Steve Lemco, Author — "Motorcycle Sales Made Easy" and "You Gotta-Wanna"
April 11, 2013
I just released my new book called “Motorcycle Sales Made Easy.” I feel I did a good job at explaining several concepts, the first one being that the winner is the buyer, not the seller. Sure, the salespeople and the dealership are happy about selling a unit, but then you move on to the next customer. The... Read more »
Are you prepared for the next generation (the Millennials)?
Ben Borchert, Marketing Analyst — 50 Below, an ARI Company
April 8, 2013
Yesterday I stopped at McDonald’s. A new item called the McWrap was on the drive-through menu. It is basically a chicken burrito. It made me wonder, “Why would McDonald’s add this new item to their menu?” A company the size of McDonald’s doesn’t make this kind of change on a whim. I decided... Read more »
Why offer more?
Tim Calhoun, Executive Vice President — LeoVince USA
April 4, 2013
Your career (territory, dealership, business, product line) is successful; why work harder, build better, offer more? I could break into a long winded explanation of why, justified by graphs that are in turn supported by intensive research documentation and a drier than a saltine cracker blog but … It... Read more »
A consistent sales process will help push sales
Mark Mooney, Director, Retail Performance - Pied Piper Management Company LLC
April 2, 2013
Your team needs to be educated, no guessing allowed. The credibility of the entire dealership, every team member, is suspect if just one person or one department says or implies something that might not be correct. Making sure you have an education program that is ongoing is very important in the sales... Read more »
Aiming at a fast moving target
Steve Shankin, Founder/President/CEO — Seizmik and Vialink
March 28, 2013
I get pretty frustrated at the lack of good information available in this industry. I’ve looked at all the new unit sales data from a number of different resources — and in my opinion none of it is complete. Lots of organizations attempt to capture real data, but it’s a mind blowingly difficult... Read more »
A picture is worth a thousand words
Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
March 26, 2013
Facebook certainly agrees. On March 7, Facebook introduced a newly redesigned news feed. Two of the primary features of the new news feed that will impact brands include a cleaner look featuring visually rich stories and the ability for users to select messages from multiple news feeds. As a result of... Read more »
How to avoid getting in trouble with colleagues and customers
John R. Graham, Marketing & Sales Consultant
March 21, 2013
For countless employees and business owners, the workday is life in a straight jacket. There’s not enough time to get the daily tasks done, let alone find even a few minutes to think about anything other than what we must do next. All of which explains why doing is a top priority in business, while thinking doesn’t... Read more »
Boost your floor plan, boost your branding, boost your sales
Jennifer Robison, National Retail Specialist — Tucker Rocky Distributing
March 19, 2013
The function of visual merchandising is to influence customer behavior. Visual merchandising uses floor planning of the traffic flow, lighting, branding and displays to lead customers all the way through the showroom. You need all your merchandising elements working together to sell more product. How... Read more »
