Social Media

Need me? Try to find me

Jennifer Robison, National Retail Specialist — Tucker Rocky
March 30, 2015

Merchandising is not just decorating; it’s a strategy to grow sales. One thing I have learned over the years about selling products and setting up stores is that we who sell must be considerate and strategic about what we do, whom we want to shop in our stores and how we want it to happen. All success... Read more »

Specification for success

Gary Gustafson, President — G-Force Consulting
March 25, 2015

I am convinced that a solid specification is the basis for a commercially successful design program. A good specification is written and maintained as a living file within an organization. It incorporates the collective wisdom of marketing, industrial design, design engineering, field testing, compliance,... Read more »

It’s time to give everyone in your dealership a big raise!

Forrest Finn, Managing Partner and Chief Visionary — Powersports Management Concepts
March 25, 2015

Yes I said it, but this time you won’t have to open your checkbook to give every employee that works for you a raise. How do you justify a pay increase for everyone in your dealership? I have a way to give every employee in your dealership a raise — it’s powerful to the overall strategy of your... Read more »

Social Media 101: LinkedIn and the personal profile

Amanda White, Account Manager, PowerSports Network
March 23, 2015

Why should dealerships take interest in LinkedIn profile pages? Personal profile pages are the solid foundation for building small and medium sized businesses’ reach, credibility and professionalism. LinkedIn has over 277 million users throughout the world; about 34 percent (93 million) of them are... Read more »

Reassessing your market

Liz Keener, Managing Editor — Powersports Business
March 19, 2015

When was the last time you took a long, hard look at your local market and who you should be marketing to? Was it before Y2K? When three-wheel ATVs were still on the market? When “Star Wars” was just hitting theaters? When The Beatles were starting to make a name for themselves? Markets are constantly... Read more »

Training Jedi Knights: 7 steps of sales wisdom

Nate Stickney, Managing Partner — Sky Powersports Group
March 17, 2015

Chewbacca was a heck of a nice guy, but let’s face it, he doesn’t belong on the sales floor. Or what about Jabba the Hutt? We’ve all had one of those guys on the team before! Complacency and negativity can spread like a disease and sometimes it’s best to rebuild from scratch. It’s always... Read more »

Are you being age-appropriate?

Leslie Prevish, Founder — Prevish Marketing
March 16, 2015

Age-appropriate Marketing? “All 50-year-old women want to look like they’re a hot 20-year-old,” stated a marketing friend once when I questioned the plethora of young, model-looking women in ads. “Really, say’s who?” I challenged him and referenced research I’d read—and led—contradicting... Read more »

Know when to be a friend

Steve Lemco, Author — "Training and Hiring New Salespeople"
March 12, 2015

I could go on and on about the importance of making a friend in the business with every customer, but I am sure you know that. Yes, salespeople obviously should talk about the bike and things like features and benefits. But I am pretty sure people never call up their friends or their mothers to tell... Read more »

Can you hit $800 a month by selling theft?

Tommy Ady, Founder — The WriteBack
March 11, 2015

It’s easy to come up with reasons why you won’t make any more money than you did in 2014. It also ensures that you never will. A while back, a reader left a comment on one of my posts: I’ve been a business manager for one year now in the same multi-line store. My 2014 F&I average was close... Read more »

Warranty claim processing: Organization is the key to success

Brandon Kirschner, Experienced Service Department Manager
March 5, 2015

In my last blog, we talked about that dusty file folder hidden away with all of those unfiled warranty claims. You remember, the one that Joe, the last service manager, left for you. This month we need to talk about getting started with cleaning up that mess and about how getting organized is going to... Read more »

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