Social Media

Social Media 101: Google+

Amanda White, Account Manager, DX1 and PowerSports Network
July 28, 2015

Why should your dealership invest time, energy and resources into Google+? First and foremost, it’s operated by Google, the largest search engine in existence. Aside from the weight of the name and affiliation, it is a formidable online presence on its own. It just became the second largest social... Read more »

Who manages innovation?

Gary Gustafson, President — G-Force Consulting
July 23, 2015

We are living in the innovation age, a time when a single new idea can render an entire industry obsolete. Therefore innovation is a primary resource for success and needs to be managed in it’s own right. It would seem that every manufacturer would develop a clear, if broad, path to foster this energy... Read more »

The anatomy of an effective job description

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
July 22, 2015

Good employee job descriptions can be a strategic, competitive advantage for your dealership. Bad job descriptions can cause internal turmoil and dealership disruption. Typically most of your staff wants to know how to contribute to the dealership and what is expected of them. They also want to how they... Read more »

Closing starts with hello

Leslie Prevish, Founder — Prevish Marketing
July 21, 2015

First impressions make it — or break it. You won’t close a sale unless you start the conversation the right way. Everyone remembers the line in the movie Jerry Maguire when Tom Cruise tells his love, “You had me at hello.” Female viewers sighed a collective “aaaahh” and smiled knowingly. Recently,... Read more »

How the web influences your in-store shoppers

Colleen Malloy, Director of Marketing — ARI
July 14, 2015

The interactions that you and your sales team have with shoppers have likely changed dramatically over the last decade. Shoppers are educating themselves online before they walk in your door and the ubiquitous process of “showrooming” — using your inventory to touch, feel and try on before they buy... Read more »

Preparing for the price question

Steve Lemco, Author — "Training and Hiring New Salespeople"
July 9, 2015

There are two things that salespeople can pretty much count on hearing from customers. They will say, “Just looking,” when greeted and soon after they will ask the price of a particular motorcycle. Many times when this happens to me, five minutes later I am sitting down with the customer filling... Read more »

How are you selling F&I?

Tommy Ady, Founder — The WriteBack
July 8, 2015

How many phone and Internet customers are you closing on protection products? Think about it. You currently know what your ratios are (right?), but what if you single out the phone and Internet buyers? Exclude the walk-ins, be-backs, referrals and service customers. Now if you’re like most everyone... Read more »

Cause and effect: What’s in your wallet?

Mark Mooney, Mark Mooney Powersports Consultants
July 7, 2015

Take away the cause, and the effect ceases-Miguel de Cervantes Scratching your noggin staying up at night wondering why certain aspects of your business aren’t performing? Cause and effect dictate what that performance is and what it isn’t. This should not come as a great surprise to anyone. A business’s... Read more »

Follow me to Sturgis

Liz Keener, Managing Editor — Powersports Business
July 2, 2015

It’s my turn to write a blog for PSB, but my mind is on one thing this week — Sturgis. I recently found out that I’ll be representing PSB at the 75th anniversary of the rally, and I couldn’t be more excited. This will be my first trip to the Sturgis Motorcycle Rally. Granted, I’ve been to the... Read more »

The 3-layer cake of your team

Chris Clovis, Vice President — EagleRider Motorcycles
July 1, 2015

The late comedian George Burns had a great comeback when asked for advice on acting. He’d say, “It’s simple: if they tell you to sit down and you sit down, that’s ‘good acting’. If they tell you to sit down and you’re still standing up, that’s ‘bad acting.’” I often mentally paraphrase... Read more »

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