Social Media

Ideas for increasing profits

Gary Gustafson, President — G-Force Consulting
September 24, 2015

Many enter the powersports industry to have fun, but we cannot stay here without making a profit. Here, in no particular order, are some best practices by category that you may find useful in making your powersports manufacturing business more profitable. Cost of goods sold: Consider using a lower-priced... Read more »

Is your dealership at risk of workplace violence?

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
September 23, 2015

Last month the nation was stunned when Alison Parker and Adam Ward were shot and killed live on WDBJ7 television and on social media in Virginia. A disgruntled ex-employee of the station committed the act of what is considered workplace violence. Could this type of crime happen in your dealership? Yes,... Read more »

Social media 101: Post holiday blitz

Amanda White, Account Manager, DX1 and PowerSports Network
September 22, 2015

Your holiday inspired social media and digital marketing strategies should extend beyond January 1. Not only as an extension, but a major plan in and of it itself. Commonly perceived as the retail lull, on the contrary, the holidays are the opportune moment to reach your newest customers, generate new... Read more »

STEM girls and motors

Leslie Prevish
September 15, 2015

On a recent hike, I came across a college girl wearing a T-Shirt proclaiming, “Science is the new rock ‘n’ roll.” It made me ponder whether there might be an existing — or potential — connection between powersports and girls who study science, technology, engineering and math: STEM girls. Some... Read more »

Let’s talk about price — Part two

Steve Lemco, Author — "Training and Hiring New Salespeople"
September 10, 2015

If the salesperson gets a sour look and shows fear while it is not his or her money being spent, how in the world can the customer feel good about it when it is their money? It should also be the salesperson’s mission to soften the price by having an ‘only’ mannerism while discussing money. When... Read more »

Are you blaming your service department for heat cases?

Tommy Ady, Founder — The WriteBack
September 9, 2015

Ever get a call from a customer that wants to cancel their protection agreement because of your service department? Just a few days ago I listened to the voicemail of another F&I manager saying that ... again. The call went something like this: Hey Joe, 
I just had a flat repair done on my RZR... Read more »

Is your dealership truly mobile?

Colleen Malloy, Director of Marketing— ARI
September 8, 2015

Mobile optimization has been a hot-button marketing talking point in 2015, and for good reason. As Americans continue to favor their mobile devices over desktop computers, search goliath Google made updates to its algorithm to reward sites that render well on mobile devices with higher search rankings. And... Read more »

The big fat lie ineffective people tell themselves

Chris Clovis, Vice President — EagleRider Motorcycles
September 2, 2015

“I lie to myself all the time. But I never believe me.” -S.E. Hinton Busy. I hate that word. As powerful as a club and wielded with similar voracity, “busy” is the super-weapon of the ineffective person. Worst of all, it works. The exclamation of “I’m too busy” is the most powerful and... Read more »

Opportunity is knockin’

Mark Mooney, Principal, Mark Mooney Powersports Consultants
August 31, 2015

The sure way to miss success is to miss the opportunity — Victor Chasles Here’s a riddle for you. Knock, knock. Who’s there? Opportunity. Don’t be silly, opportunity doesn’t knock twice! Here’s another knock: Not making the most of the opportunities your dealership is being presented with... Read more »

Sturgis shows the motorcycle industry is alive and well

Liz Keener, Managing Editor — Powersports Business
August 27, 2015

Walking through the streets of Sturgis three short weeks ago, I was blown away. Having never been to the rally, I had made every attempt to mentally prepare for the number of motorcycles and people I’d see in the normally sleepy city of 6,627 people. However, I had no idea how many motorcycles I would... Read more »

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