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Social Media

What makes your dealership exceptional?

Power 50 Dinner

Liz Keener, Managing Editor — Powersports Business
June 5, 2014

Picture this: In one room there are a variety of dealership principals, general managers and employees. Gina Marra, GM of Go AZ Motorcycles is there, holding a hefty award. Bob Althoff of the legendary A.D. Farrow Co. Harley-Davidson is chatting with Dave Hushek of Ray Price, Inc., while Kevin Lackey... Read more »

Barriers

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
June 3, 2014

“Embrace the fundamentals like the closest of friends, for they will be the foundation of your future success.” — Chris Murray It’s not an easy task to open a new motorcycle dealership, buy an existing dealership, or to operate a dealership, for that matter. The costs associated with along with... Read more »

Profits through my eyes

Jennifer Robison, National Retail Specialist — Tucker Rocky Distributing
May 28, 2014

It’s been too long since my last blog for PSB. I can easily say I have been slammed with work and projects with retailers. Retailers that are on the gas are keeping me busy using my eyes and designs to create a new kind of in store experience. I love it; they love it, and wow, the industry is letting... Read more »

Social Media One-on-One for Dealers: Where does your dealership start?

Amanda White, Account Manager — PowerSports Network
May 27, 2014

In order to choose which social media platforms your dealership should explore, you first need to understand why social media is an effective way to communicate in the first place. Social media is not a “new” commodity. Its humble beginnings started in the late ‘70s by two Chicago computer hobbyists... Read more »

The adventures of a mystery shopper

Bob McCann, Director of Education — ARI
May 22, 2014

I often go mystery shopping on the web on behalf of OEMs. I get to see the good, the bad and the ugly in terms of lead management and follow-up, and I use that evidence to help ARI dealer clients implement best practices and stay away from major deal breakers. I once submitted quote requests to 10 dealerships... Read more »

3 Fibs about female buyers

Leslie Prevish, Founder — Prevish Marketing
May 19, 2014

As a marketing to women specialist, I’ve seen many assumptions brands make about women — and their subsequent failures of those efforts. Many myths surround women’s affinity for pink, wanting women-only events and inherent feminine weaknesses. Women LOVE Pink with Everything Honestly, some women... Read more »

OEMs are from Mars, the aftermarket is from Mercury

Gary Gustafson, President — G-Force Consulting
May 12, 2014

I was once told by an executive at a notable aftermarket manufacturer that if I would sell their products to OEMs as original equipment, his brand would build my reputation as well as my product portfolio. I did not believe him because there is seldom any overlap between the marketing and supply chain... Read more »

You Gotta-Wanna

Steve Lemco, Author — "Training and Hiring New Salespeople" & "Motorcycle Sales Made Easy"
May 7, 2014

I let the class know that their sales manager will always be trying to help them to be a better salesperson. Naturally, in order for the sales manager to look good to his boss, the salespeople must do good first. The manager has every desire to see his salespeople succeed. The manager will do continuous... Read more »

The ‘C’ word

Chris Clovis, Vice President — Eaglerider Motorcycle Sales
May 5, 2014

Cancer. A frightening term no one enjoys using. Ugly, pernicious and deadly in any form, even as a metaphor. In this case, I’m referring to the Cancerous Employee – as harmful to your business and as difficult to eradicate as the biological version. But where do “C-word” employees come from? Members... Read more »

To be or not to be …

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
April 29, 2014

“Action is eloquence.” — William Shakespeare What do you want your dealership to be? What do you not want your dealership to be? Both questions are important, and both merit attention. We spend a lot of time thinking about what we want and, quite frankly, not nearly enough time on what we don’t... Read more »

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