Social Media

Pounce on your customers’ excitement

Fans rise to their feet as the  450SX Main Event starts at the Monster Energy AMA Supercross in Oakland.

Liz Keener, Managing Editor — Powersports Business
January 29, 2014

O.co Coliseum in Oakland, Calif., was packed Saturday night. As the lights went out and top Supercross racers rode around the stadium during introductions, the crowd roared as their favorite riders’ names were called. There’s no mistaking that Supercross is a serious sport for its fans. Everyone... Read more »

Use your digital marketing savvy to sell more inventory

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
January 27, 2014

January is the month of new beginnings. New Year’s Resolutions are tried out. Some are kept. Most aren’t. But you still carry renewed ambition for improvement. So let’s use that ambition to sell more units in 2014 with improved online marketing. Let’s start with the basics: Add your inventory... Read more »

Collaborate to grow

Gary Gustafson, President — G-Force Consulting
January 22, 2014

People in powersports love to compete. We swap paint fighting for the holeshot, shave ounces of material to be the lightest, spend every dollar we have to be on the podium, and proclaim ourselves to be “the best on earth”, that “follow no one”.  It’s in our blood; it’s who we are. Hopefully... Read more »

Goldmine: Girls with Grit

Leslie Prevish, Founder — Prevish Marketing
January 20, 2014

“These girls are future leaders,” I said, as I watched pony-tails fly and muddy faces grimace during the freezing cold Cyclocross Nationals Junior bike race. Girls with Grit. They’re participants in life; not observers. And they bring others along for the ride. How can you bring these chicks with... Read more »

Becoming the most effective salesperson

John R. Graham, Sales & Marketing Consultant — GrahamComm
January 16, 2014

One seminar leader opened a workshop for property and casualty insurance agents by asking this question: “Why do people buy insurance?” After the participants offered a variety of responses, he says there’s only one right answer: “To take care of claims.” What seems rather intuitive to most... Read more »

4 simple steps to make your email marketing mobile friendly

Bob McCann, Director of Education — ARI
January 13, 2014

Mobile email marketing has reached its tipping point. According to a 2013 Q3 Experian Marketing Services Benchmark Study, 50 percent of unique email opens now occur on mobile. With this swiftly growing shift to consumers engaging with email on mobile devices, both smartphones and tablets, we’re challenging... Read more »

First Day of Training — Part 4: Being prepared

Steve Lemco, Author — "Training and Hiring New Salespeople" & "Motorcycle Sales Made Easy"
January 8, 2014

My first question to the class is, “When does a sale begin?” I will always hear, “When you greet the customer.” Now of course this is where the communication begins between the salesperson and the customer, but I believe the sale began much sooner than that. I think the sale should begin the... Read more »

Reflections, reservations and resolutions

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
January 6, 2014

“Success is simple. Do what’s right, the right way, at the right time.” — Arnold Glasgow I’m sure not the first to say this, and I won’t be the last, but here goes: Didn’t 2013 go by fast? Every year we all seem to say the same thing: the year went by way too quickly. Thank goodness though,... Read more »

Three steps to branding wealth

Chris Clovis, VP — Eaglerider Motorcycle Sales
January 2, 2014

With all due respect to my esteemed colleagues, there is no shortage of branding “experts” in the marketplace today. Many, however, simply aren’t necessary; especially for an entrepreneurial business like a motorcycle dealership. You’re never going to be Disney or Coca-Cola, so stop listening... Read more »

Megatrends in the powersports industry for 2014 — Part 1

Gary Gustafson, President — G-Force Consulting
December 30, 2013

Editor’s note: This is Part 1 in a series about megatrends Gary Gustafson sees for the industry for 2014. To read Part 2, click here. There are major political, demographic and economic forces shaping the outlook for our industry in 2014. Here is an overview of how those forces will affect manufacturers.  1.... Read more »

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