Social Media

Generation Z: A force 20 million strong

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
August 26, 2015

Just when you think you have just cracked the code on managing members Generation Y, or more commonly known as Millenials, another generation is cropping up behind them. This new generation is known as Generation Z. Sounds cool right? I’m not sure how they go about naming generations, but it is a catchy... Read more »

Why redesign your store?

Jennifer Robison, National Retail Specialist — Tucker Rocky
August 25, 2015

With the return of better times in powersports retail, many of you are coming into this topic as being either new to our industry as new retailers, you have been holding off on improvements to your store for better times or your store is being made over by one of the OEM brands to their standard (BMW,... Read more »

Slow ride, taking it easy

Kate Swanson, Assistant Editor — Powersports Business
August 19, 2015

A few weekends ago I had the opportunity to cross another industry “first” off my growing list — riding my first PWC. I’ve written about PWCs in the past, like this article on Yamaha’s RiDE dual throttle system, but my knowledge consisted of interviews and reading up on other riders’ experiences. I’ve... Read more »

Cussing: What do women think?

Leslie Prevish, Founder — Prevish Marketing
August 17, 2015

Recently, a lively LinkedIn discussion caught my eye about the increase of cuss words in marketing. Then, a moto-journalist friend started a Facebook thread about swearing, which prompted some agreements that there’s a time and a place for it. Others said it wasn’t acceptable anyplace. What do women... Read more »

Let’s talk about price

Steve Lemco, Author — "Training and Hiring New Salespeople"
August 13, 2015

To make my previous blog’s point clearer, I do a role-pay. I play both customer and salesperson. Customer: “So Steve, how much is it?” Steve: “Well John the price of this bike is only $19,550 and that’s a lot of bike for the money.” I stop the role-play there and then explain that when I... Read more »

Why are F&I managers afraid of the phone?

Tommy Ady, Founder — The WriteBack
August 12, 2015

If it wasn’t already obvious to you by now, I am a fan of money. In fact, my love of money has inspired all of my sales and presentation strategies. And every one of them also insures that I can prevent losing my money whenever possible. I’m referring to abiding by government regulations. They’re... Read more »

Control the conversation: 3 simple tips for managing your online reputation

Colleen Malloy, Director of Marketing — ARI
August 11, 2015

According to a study, nearly 90 percent of consumers read online reviews to determine the quality of a local business. When prospects research your dealership online, what will they find? Hopefully, they come across five-star reviews from new bike buyers and commentary about the... Read more »

Three reasons why your sales manager is terrible

Chris Clovis, Vice President — EagleRider Motorcycles
August 5, 2015

We’ve all had one:  The highly-ineffective manager. Whether in retail, dealership, B2B, or whatever – each of us knows what it’s like to live with a bad leader. Sometimes it’s easy to define why they’re bad, other times it more nebulous; like Supreme Court Justice Potter Stewart’s famous... Read more »

The bounty in absorption

Mark Mooney, Principal, Mark Mooney Powersports Consultants
July 30, 2015

“Potential has a shelf life” — Margaret Atwood I flip television channels often (son of a gun, there are a lot of them!) and I seem to be landing on a lot of paper towel commercials. “Absorbs more, and picks up what others don’t” seems to be the common message. You know, paper towels really... Read more »

Merchandising basics — Part two

Jennifer Robison, National Retail Specialist — Tucker Rocky
July 29, 2015

Here we are in July nearing August and I have part two of the merchandising tool basics to deliver. Here are the items I consider VIP to operation of your product showroom. These are some items that should be in every retailer and ready to go. Sadly, this is not the case. Take a quick note and make sure... Read more »

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