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3 Fibs about female buyers

Leslie Prevish, Founder — Prevish Marketing
May 19, 2014

As a marketing to women specialist, I’ve seen many assumptions brands make about women — and their subsequent failures of those efforts. Many myths surround women’s affinity for pink, wanting women-only events and inherent feminine weaknesses. Women LOVE Pink with Everything Honestly, some women... Read more »

OEMs are from Mars, the aftermarket is from Mercury

Gary Gustafson, President — G-Force Consulting
May 12, 2014

I was once told by an executive at a notable aftermarket manufacturer that if I would sell their products to OEMs as original equipment, his brand would build my reputation as well as my product portfolio. I did not believe him because there is seldom any overlap between the marketing and supply chain... Read more »

You Gotta-Wanna

Steve Lemco, Author — "Training and Hiring New Salespeople" & "Motorcycle Sales Made Easy"
May 7, 2014

I let the class know that their sales manager will always be trying to help them to be a better salesperson. Naturally, in order for the sales manager to look good to his boss, the salespeople must do good first. The manager has every desire to see his salespeople succeed. The manager will do continuous... Read more »

The ‘C’ word

Chris Clovis, Vice President — Eaglerider Motorcycle Sales
May 5, 2014

Cancer. A frightening term no one enjoys using. Ugly, pernicious and deadly in any form, even as a metaphor. In this case, I’m referring to the Cancerous Employee – as harmful to your business and as difficult to eradicate as the biological version. But where do “C-word” employees come from? Members... Read more »

To be or not to be …

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
April 29, 2014

“Action is eloquence.” — William Shakespeare What do you want your dealership to be? What do you not want your dealership to be? Both questions are important, and both merit attention. We spend a lot of time thinking about what we want and, quite frankly, not nearly enough time on what we don’t... Read more »

Use Content Groupings to get more out of your analytics data

Bob McCann, Director of Education — ARI
April 23, 2014

Quick quiz. What’s the hottest brand of bike on your website? What about the most popular unit type? If you don’t have the data on hand to answer these questions, read on! By implementing a single advanced setting in Google Analytics, you can open up a world of actionable data. What’s the magic... Read more »

What are you touting? Discounts or value?

Liz Keener, Managing Editor — Powersports Business
April 16, 2014

A couple months ago, I was in my car, and a commercial came on the radio that caught my attention. It was the voice of Ron Trzcinski, founder of The Original Mattress Factory, and what caught my attention was that he wasn’t advertising a Presidents Day sale like most other retailers that week. Instead,... Read more »

Moms spark powersport sales

Leslie Prevish, Founder — Prevish Marketing
April 15, 2014

School’s out soon, and summer camps are hungry for kids, promising new adventures and life skills in the outdoors. Sounds like something your powersports business or brand can offer, right? The below ideas will spark ideas on getting moms to consider your vehicles and accessories for summer fun. Upgrades... Read more »

Taking it one step at a time

Steve Lemco, Author — "Training and Hiring New Salespeople" & "Motorcycle Sales Made Easy"
April 9, 2014

If the average salesperson talks to six customers a day, her or she will give around 150 shows a month. The salesperson will for the most part say the same words over and over again. Hopefully he or she also included a great performance while saying them. Most everything in life is done one step at a... Read more »

Are you following up with every prospect?

Liz Keener, Managing Editor — Powersports Business
April 3, 2014

People who know me well know I’m a big fan of a particular automotive OEM. Cars have been a big part of my life as long as I can remember, and I’ve been a member of a classic car club since I was 15. So every time I see that particular OEM’s truck at a show, I usually stop by and provide my contact... Read more »

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