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Three steps to branding wealth

Chris Clovis, VP — Eaglerider Motorcycle Sales
January 2, 2014

With all due respect to my esteemed colleagues, there is no shortage of branding “experts” in the marketplace today. Many, however, simply aren’t necessary; especially for an entrepreneurial business like a motorcycle dealership. You’re never going to be Disney or Coca-Cola, so stop listening... Read more »

Megatrends in the powersports industry for 2014 — Part 1

Gary Gustafson, President — G-Force Consulting
December 30, 2013

Editor’s note: This is Part 1 in a series about megatrends Gary Gustafson sees for the industry for 2014. To read Part 2, click here. There are major political, demographic and economic forces shaping the outlook for our industry in 2014. Here is an overview of how those forces will affect manufacturers.  1.... Read more »

2013: What a year!

Liz Keener, Managing Editor — Powersports Business
December 23, 2013

With a week to go until 2013 closes, I thought it would be appropriate to reflect on some of the highlights from the year. Sure, sales still aren’t where we’d like them to be, but customers are slowly trickling back into dealerships, and they’re getting antsy to get on new rides and refresh their... Read more »

Win the holiday female trifecta

Leslie Prevish, Founder — Prevish Marketing
December 16, 2013

She’s coming into your store. She’s on your website. She’s spending more money this month than in the previous 11. Here are three tips to increase profits from the Female Buying Trifecta this holiday season, as she: 1) Buys for herself, 2) Buys for others and 3) Influences the sales of friends... Read more »

Emotion? Or just going through the motions?

Long Beach Show

Fran O'Hagan, President & CEO — Pied Piper Management Co.
December 13, 2013

All major motorcycle manufacturers exhibited at the Long Beach Motorcycle Show this year, but while they all started with the same empty show floor, their displays were each very different. Similarly, each manufacturer was assigned the same amount of time — 15 minutes — for a press conference to... Read more »

First Day of Training – Part 3

Steve Lemco, Author — "Training and Hiring New Salespeople" & "Motorcycle Sales Made Easy"
December 12, 2013

The first thing I like to talk about when I begin the first day of training is attitude. I explain that sales is a total good attitude game. Without a good attitude a person can never reach their potential. It is next to impossible to have a bad attitude in life and then flick a switch and have a good... Read more »

Would your ‘window display’ bring me into your store?

Aubrey Amborn, Sales Manager, Powersports — ARI
December 9, 2013

During the holiday season, I’m reminded of walking down the streets of Old Colorado City as a kid. I was enticed by the window displays in each little store. The best stores had exciting displays that did a great job featuring many products, while not overwhelming my senses. It was these windows that... Read more »

Take advantage of free resources

Liz Keener, Managing Editor — Powersports Business
December 5, 2013

We all know running a business isn’t a cakewalk — that’s why so many dealers turn to Powersports Business, its website, e-newsletter, webinars and dealer training sessions on a frequent basis. But it never hurts to learn more. There are a lot of free resources that can be delivered directly to... Read more »

Innovation (cubed) Part 2

Gary Gustafson, President — G-Force Consulting
December 3, 2013

Define, develop, deliver. In today’s world innovation is necessary in all three stages of a product or service launch. Here is part two in the series Innovation3. Stop punishing small mistakes — they can lead to big discoveries. The list of things discovered by accident are endless — penicillin,... Read more »

What to look for in retailing for 2014 and beyond

Jennifer Robison, National Retail Specialist — Tucker Rocky Distributing
November 26, 2013

I recently attended a seminar put on by the Association of Retail Environments (ARE) called Shop Talk, in my town of Seattle. The Shop Talk session grouped retailers, display suppliers and retail planners in the Seattle area together to share information on what is happening in retail and creating retail... Read more »

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