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Social Media

Selling electrics and hybrids to women

Leslie Prevish, Founder — Prevish Marketing
July 15, 2014

Recently, Harley-Davidson announced its “possible” entry into the electric moto-market, spurring a boatload of publicity about electric vehicles. Whether you have electric or hybrid motorcycles, ATVs, or boats in your showroom now, you most likely will in the future. Are you ready? Use these strategies... Read more »

The Wow Factor

Steve Lemco, Author — "Training and Hiring New Salespeople" & "Motorcycle Sales Made Easy"
July 9, 2014

I am positive I do not need to explain the term Wow Factor. It is so important for a salesperson to have, yet many times the inventory, coworkers, different departments and building are taken for granted and not used as a selling tool. Every morning when salespeople pull into the parking lot, they should... Read more »

4 Steps + 60 Days = Fahrenheit 451

Chris Clovis, Vice President — Eaglerider Motorcycle Sales
July 7, 2014

“A book is a loaded gun in the house next door. Burn it. Take the shot from the weapon. Breach man’s mind.” — Ray Bradbury, Fahrenheit 451 “If you want to make enemies, try to change something.” — Woodrow Wilson 60 Days. That’s the minimum period a new activity must be repeated in... Read more »

What’s in your dealership DNA?

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
July 3, 2014

“The starting point of all achievement is desire.” — Napoleon Hill According to Webster, DNA is the fundamental and distinctive characteristics or qualities of someone, or something. It’s the nucleus of how things work. The genetic markers of life and business have a lot of similarities. How... Read more »

Buy low, sell high — Observations on company acquisitions

Gary Gustafson, President — G-Force Consulting
June 26, 2014

Separate the company value from the sweat equity Some of the work spent building a business will not be recovered in the sales price while other work does add to the sales value. I’ll illustrate this with an analogy. When you go out to dinner would you pay more for the same meal because the chef dropped... Read more »

Social Media One-on-One for Dealers: Which social media channels work for your dealership?

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
June 24, 2014

In last month’s post we focused on gaining familiarity with the more popular social networks that every web user should know about. If you’ve gone through the process of setting up accounts on some of the social platforms such as Twitter, Instagram, or Pinterest, to name a few, you are now ready... Read more »

Beacons enable hyper-targeted in-store offers

Colleen Brousil, Director of Marketing — ARI
June 18, 2014

While connecting customers with in-store specials via their mobile devices isn’t necessarily a new phenomenon, beacon technology takes the concept to a whole new level. Introduced in December, Apple’s industry-leading iBeacons use Bluetooth low-energy technology to communicate with nearby mobile... Read more »

Improving corporate and dealer synergy

Leslie Prevish, Founder — Prevish Marketing
June 17, 2014

I started my career at a dealership and remember sometimes thinking, “Why doesn’t the corporate office do THIS to make our lives at retail easier?” When I moved to the “mother ship,” I better understood the challenges of aligning corporate and retail goals, resources and training. These suggestions... Read more »

Who will make the next sale?

Steve Lemco, Author — "Training and Hiring New Salespeople" & "Motorcycle Sales Made Easy"
June 11, 2014

While explaining my viewpoints on attitude, I always ask this question, “Who is going to make the next sale?” I get a variety of answers but the right one is: The person who had the last sale normally makes the next sale, excluding the deals that were already in progress. Salespeople get on rolls,... Read more »

Don’t make ‘all I want to do is sell’ your mantra

John R. Graham, Sales & Marketing Consultant — GrahamComm
June 10, 2014

It was an early morning meeting chaired by the SVP. There wasn’t any reason to anticipate fireworks this particular day so the atmosphere was, to say the least, rather relaxed. A sales manager was the last to arrive, whispering to the person next to him as he sat down, “All I want to do is sell.” The... Read more »

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