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Social Media

Host Facebook contests to increase your reach

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
March 24, 2014

Like many small business owners on Facebook, you may have noticed a recent dip in the reach of your posts. You are not alone in this declining trend. Back in December, Facebook announced that with increased content sharing, competition for each News Feed story is growing. On average, Facebook can show... Read more »

Stop dancing with lemons

Chris Clovis, Vice President — Eaglerider Motorcycle Sales
March 19, 2014

There’s a great documentary on education titled “Waiting for Superman” that describes a phenomenon called “The Dance of the Lemons.” It illustrates the sad fact that even horribly bad teachers are never fired, but are merely transferred to other school districts. The “Dance” involves frustrated... Read more »

Taming your lioness

Leslie Prevish, Founder — Prevish Marketing
March 17, 2014

Many dealers and companies hire strong, veteran women that can help guide marketing and training practices. What if you have a lioness that’s killing more than she’s cultivating? Maybe she has good intentions, but her domineering attitude intimidates others. Here are two types and how to tame —... Read more »

First day of training — Part 6

Steve Lemco, Author — "Training and Hiring New Salespeople" & "Motorcycle Sales Made Easy"
March 13, 2014

When I ask the class what our dealership has to offer that other dealerships don’t, I get answers like: better financing, nicer used bikes, or a bigger building. But sooner or later someone gives me the right answer: what we have to offer that other dealers don’t have, is us; we are the difference. It... Read more »

Alleviate form dysfunction: Get more out of your online leads

Bob McCann, Director of Education — ARI
March 10, 2014

We’ve all done it. You fill out a form on a website, click submit and then … nothing. According to an ARI online secret-shopper study, of forms submitted at 1,370 dealer websites, a shocking 47 percent of leads went unanswered. Of the 53 percent of dealers who did follow up, only 24 percent attempted... Read more »

The value of a demo ride

Liz Keener, Managing Editor — Powersports Business
March 6, 2014

Last fall I was invited to a PWC demo. I’ll admit I was a little nervous about keeping up with well-known PWC media on the lake, as I have much less experience aboard the craft compared to most. But within minutes of me boarding the machine and receiving an instructional, I was flying around the lake... Read more »

First principles

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
March 3, 2014

“First things first.” — Anonymous (or your mother) I was on a dealer visit recently, and one of the topics of conversation was first principles. The GM had been a math major in college, and he was talking about how first principles (I shouldn’t have cut all those algebra classes) applied to the... Read more »

Megatrends in the powersports industry — Part 2

Gary Gustafson, President — G-Force Consulting
February 26, 2014

Editor’s note: This is Part 2 in a series about megatrends Gary Gustafson sees for the industry for 2014. To read Part 1, click here. Blurred lines — The monolithic view of powersports as being a motorcycle industry has permanently shifted to a broader view although motorcycle manufacturers and... Read more »

Use inbound links to drive website traffic

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
February 25, 2014

January and February are typically the months where dealers give their websites a little extra love. Redesigns are completed. Page content is updated. But to give your website that full coat of paint, you need expand beyond the surface of your website to the Internet and specifically, your website traffic.... Read more »

Remembering to adapt

Tom Kaiser, Senior Editor — Powersports Business
February 20, 2014

Today’s business rags are filled with stories about mega-businesses that have fallen on hard times. J.C. Penney, Best Buy, Sony, Nintendo and Yahoo are in various forms of distress, with many predicting some of these brands won’t be around to celebrate 2015. That’s debatable, but the common thread... Read more »

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