Social Media

Why we do…

Mark Mooney, Principal, Mark Mooney Powersports Consultants
May 4, 2015

"There are two great days in a person’s life — the day we are born and the day we discover why ... " —William Barclay We all have stories and reasons for why we’re in the motorcycle business. I love hearing them and throwing in a few of my own from time to time. Yes, we have dealerships to run,... Read more »

Collection selling

Jennifer Robison, National Retail Specialist — Tucker Rocky
April 28, 2015

My favorite things to merchandise are apparel brands and collections. I love showcasing a brand, or part of a brand, to make a statement. It’s the kind of merchandising that has now started in powersports retailers. The point of showing a collection is to show the customer value in purchasing products... Read more »

Social Media 101: LinkedIn and company pages

Amanda White, Account Manager, PowerSports Network
April 27, 2015

In a previous blog post, I covered the reasons why dealership owners, management and staff should create and maintain LinkedIn profiles. If you and your dealership took the time to create your own profiles, then you have a solid foundation to create and host a Company Page on LinkedIn. Company Pages... Read more »

Supply chain tips for motorcycle, ATV and UTV manufacturers — Part 2

Gary Gustafson, President — G-Force Consulting
April 22, 2015

The Chinese military sage Sun Tzu said: “If an army does not seek out allies, it will be isolated and weak.” Here are some more tips for vehicle manufacturers to turn suppliers into allies based on a couple of decades in roles on both sides of the negotiation table. 1) Source wisely in low-overhead... Read more »

Find your dealership’s next superstar using social media!

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
April 21, 2015

Most of what we knew about finding good employees has changed, and yet some things have stayed the same. Even before Facebook, we have always used social methods to find qualified employees for our dealerships. Building the right team in a typical powersports dealership takes blood, sweat and sometimes... Read more »

3 Ways to promote the positive

Leslie Prevish , Founder — Prevish Marketing
April 20, 2015

If you think “marketing ethics” is an oxymoron, skip this column. I’m a guest lecturer at the local university and encourage these marketers of the future to promote the positive instead of the dreary negative. Take a look at your marketing efforts and consider these three ideas to … “Let no... Read more »

Are bikini bike washes limiting your customer base?

Liz Keener, Managing Editor — Powersports Business
April 15, 2015

I often look at dealership e-newsletters and think, “I can’t be the only one.” There’s no way I’m the only female receiving this e-newsletter who’s not excited about the upcoming bikini bike wash. Sure, most of your customers are probably men, many of whom may be amped up about the bikini... Read more »

Is your website mobile-friendly?

Colleen Malloy, Director of Marketing — ARI
April 13, 2015

A major mobile milestone is just around the corner. On April 21, Google will update its search algorithms, and it will reward sites that are mobile-friendly. The search behemoth says that the change will have a “significant impact” on all mobile searches with a goal of providing online shoppers with... Read more »

Session one of sales training

Steve Lemco, Author — "Training and Hiring New Salespeople"
April 8, 2015

Session One: S.O.B S.O.B. stands for Sit On Bike. It is a very important step. Not just for customers getting to feel the bike underneath them, but for salespeople to be in control. First, I tell the class that for the most part, customers will not say, “No, please don’t greet me.” Neither will... Read more »

She’s on her way from $550 to $800

Tommy Ady, Founder — The WriteBack
April 8, 2015

Last month, I talked about an F&I manager with a year in the business that was stuck at a $400 deal average. Then she added $150 just by learning how to sell her theft product without much reliance on anyone but herself. In other words — she quit making excuses. Now she’s on a slow and steady... Read more »

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