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Get her to giddy up and ride solo

Leslie Prevish, Founder — Prevish Marketing
February 18, 2014

Most new female pilots of their own motorcycle, ATV or other powersport vehicle first started as a backseat rider. It’s easier, and costs less in marketing spend, to get a woman already familiar with your brand and product to move up. These three tips show how to encourage — but not bully — her... Read more »

First day of training — Part 5

Steve Lemco, Author — "Motorcycle Sales Made Easy" and "You Gotta-Wanna"
February 13, 2014

I go over several things before I start the actual sales training. I believe these concepts are important for the salesperson to believe in as the sales procedure. I want everyone on the sales floor to not only believe in the following six concepts but also be able to convey them to the customers. The... Read more »

Four off-season marketing tips

Bob McCann, Director of Education — ARI
February 10, 2014

With the polar vortex pretty much parked over the Midwest and snow falling as far south as the Florida panhandle, prime selling season might feel like it will never arrive. I assure you, before you know it, spring will arrive, and your doors will swing open and your counter will finally awake from hibernation.... Read more »

Expectations …

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
February 6, 2014

“You have to expect things of yourself before you can do them.” — Michael Jordan When I realized my dream of owning a motorcycle dealership, I believed I was prepared. I was ready for the undertaking and the challenge. After all, I had worked in and managed every department in a motorcycle dealership.... Read more »

I wish you all the best and successful 2014!

Jennifer Robison, National Retail Specialist — Tucker Rocky Distributing
January 31, 2014

  Editor’s Note: Jennifer Robison wrote this blog before the Super Bowl. Obviously she is quite pleased with the outcome of the game. January is nearly gone. Super Bowl is this weekend, and of course I want my Seahawks to take the win! The Super Bowl has significance to our powersports retail.... Read more »

Pounce on your customers’ excitement

Fans rise to their feet as the  450SX Main Event starts at the Monster Energy AMA Supercross in Oakland.

Liz Keener, Managing Editor — Powersports Business
January 29, 2014

O.co Coliseum in Oakland, Calif., was packed Saturday night. As the lights went out and top Supercross racers rode around the stadium during introductions, the crowd roared as their favorite riders’ names were called. There’s no mistaking that Supercross is a serious sport for its fans. Everyone... Read more »

Use your digital marketing savvy to sell more inventory

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
January 27, 2014

January is the month of new beginnings. New Year’s Resolutions are tried out. Some are kept. Most aren’t. But you still carry renewed ambition for improvement. So let’s use that ambition to sell more units in 2014 with improved online marketing. Let’s start with the basics: Add your inventory... Read more »

Collaborate to grow

Gary Gustafson, President — G-Force Consulting
January 22, 2014

People in powersports love to compete. We swap paint fighting for the holeshot, shave ounces of material to be the lightest, spend every dollar we have to be on the podium, and proclaim ourselves to be “the best on earth”, that “follow no one”.  It’s in our blood; it’s who we are. Hopefully... Read more »

Goldmine: Girls with Grit

Leslie Prevish, Founder — Prevish Marketing
January 20, 2014

“These girls are future leaders,” I said, as I watched pony-tails fly and muddy faces grimace during the freezing cold Cyclocross Nationals Junior bike race. Girls with Grit. They’re participants in life; not observers. And they bring others along for the ride. How can you bring these chicks with... Read more »

Becoming the most effective salesperson

John R. Graham, Sales & Marketing Consultant — GrahamComm
January 16, 2014

One seminar leader opened a workshop for property and casualty insurance agents by asking this question: “Why do people buy insurance?” After the participants offered a variety of responses, he says there’s only one right answer: “To take care of claims.” What seems rather intuitive to most... Read more »

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