Social Media

Social Media 101: Pinterest

Amanda White, Account Manager, PowerSports Network
January 29, 2015

Pinterest launched in 2012 and in its young life has surpassed 10 million users — faster than any other social media platform. Since its launch, its audience has been predominantly female, but it is steadily attracting the male market. About 30 percent of Pinterest users are men. No matter the gender,... Read more »

Do you have sacred cows in your dealership?

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
January 28, 2015

Some things in dealerships never change. And sometimes neither does our long-term staff. When asked why we do some things the way we do, we scratch our heads and say, “It’s the way we have always done it!” Humans, like dealerships, are creatures of habit. Long-term employees are common in a lot... Read more »

Safety and freedom: The crux of side-by-side regulations

Gary Gustafson, President — G-Force Consulting
January 20, 2015

Safety and freedom are the yin and yang of modern society. In a free nation, the debate over how best to balance these factors swings back and forth like the pendulum on a clock. However, when the discourse over safety and freedom ratchets in one direction with no chance of ever swinging back, it can... Read more »

The Samurai v. The General: The epic battle on price

Nate Stickney, Managing Partner — Sky Powersports Group
January 20, 2015

It’s every powersports dealer’s worst nightmare — that one competitor in your market that sells every unit at $99 over cost. We’ve all dealt with these guys undercutting prices, and matching or beating their prices is simply not sustainable. So what’s the best way to conquer the so-called price... Read more »

Divergent paths of women

Leslie Prevish, Founder — Prevish Marketing
January 20, 2015

Recently, a funny video circulated through social media circles pointing out Thoughts Every Woman Has in Target. As a woman, I laughed many times, remembering some of my trips to Target in which I was supposed to just pick up one item, then ended up at the check-out an hour later with a my hands full. As... Read more »

Our best is ahead of us in 2015

1-15 Jen RSD New

Jennifer Robison, National Retail Specialist — Tucker Rocky
January 15, 2015

Bye, bye 2014! Funny, I am not the only one who has said 2014 was not a great year for them personally or professionally! We all read the energy, and we all have this inner feeling that 2015 is going to shine and in a way we have not felt for many years. My topic really is about shedding old attitudes... Read more »

5 Things you will see every top-producing F&I manager doing in 2015

Tommy Ady, Founder — The WriteBack
January 14, 2015

Every dealer that I work with has a business manager. In fact, some of them are really good, and then when you start analyzing the top-producing F&I people, it’s like a feeding frenzy of talent and lessons. But no matter how many products they end up selling throughout the year, everyone always... Read more »

Two SEO trends to watch

Colleen Malloy, Director of Marketing — ARI Network Services
January 13, 2015

The art and science of SEO can be a bit overwhelming, but as we turn the calendar to 2015, let’s take a few minutes to simmer down actionable takeaways of two key SEO trends uncovered in the recently released MOZ Annual Local Ranking Factors Study. Trend #1: Proximity to searcher has increased as a... Read more »

Warranty claim processing: Your worst nightmare or a dream come true?

Brandon Kirschner, Experienced Service Department Manager
January 8, 2015

Nearly every service manager has inherited a warrant claims nightmare at some point in his or her career. Buried in some dusty file folder in the dark recesses of that lower left desk drawer is the most hideous of all creatures, the Unpaid Warranty Claims folder. The chances are it is one of the very... Read more »

The Probe — Part 1

Steve Lemco, Author — "Training and Hiring New Salespeople"
January 7, 2015

I tell the class that I never want to belittle any step, but to me, the most important step to master is the probe. The probe is a never-ending step. It is also the heartbeat of the sale. Probing is the ability to make a friend out of a complete stranger in a short amount of time. Proper probing is the... Read more »

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