Social Media

Can you hit $800 a month by selling theft?

Tommy Ady, Founder — The WriteBack
March 11, 2015

It’s easy to come up with reasons why you won’t make any more money than you did in 2014. It also ensures that you never will. A while back, a reader left a comment on one of my posts: I’ve been a business manager for one year now in the same multi-line store. My 2014 F&I average was close... Read more »

Warranty claim processing: Organization is the key to success

Brandon Kirschner, Experienced Service Department Manager
March 5, 2015

In my last blog, we talked about that dusty file folder hidden away with all of those unfiled warranty claims. You remember, the one that Joe, the last service manager, left for you. This month we need to talk about getting started with cleaning up that mess and about how getting organized is going to... Read more »

Know when to call an airstrike

Chris Clovis, Chris Clovis, Vice President — Eaglerider Motorcycles
March 4, 2015

I’ve got a confession: I hate George Harrison. Yes, as in former Beatle George Harrison. Nothing personal, but his song “Got my mind set on you” evokes an uncomfortable memory. It was the winter of 1988 in the Pacific Northwest, and it was cold. Aside from that annoying song, the cold air is what... Read more »

Are you afraid or committed?

Mark Mooney, Principal, Mark Mooney Powersports Consultants
March 3, 2015

There are only two options regarding commitment, you’re either in or you’re out-Pat Riley Most of us have shared common experiences in our businesses. Names and locations may be different but there’s a high probability that some of the challenges you’re dealing with today, someone else is as... Read more »

Supply chain tips for motorcycle, ATV and UTV manufacturers—Part 1

Gary Gustafson, President — G-Force Consulting
February 25, 2015

Powersports OEMs have developed unique purchasing cultures. The biggest ones are becoming more automotive-like every day while smaller OEMs sometimes lack experience or volume-purchasing power. Here are some tips for vehicle manufacturers to obtain a better return from their supply chain based on a couple... Read more »

Protect your dealership’s assets through the balance sheet

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
February 24, 2015

“Hey, Forrest! I made $200,000 in net profit in 2014! That’s great right?” a long-term friend and colleague in the motorcycle industry asked me. I told him that it was wonderful, but I also had to tell him that it wasn’t accurate and to be prepared to pay Uncle Sam taxes on income that is not... Read more »

What you need to know about new SEO updates

Laura Reinders and the PSN Search Services Team, PowerSports Network
February 23, 2015

Google made a lot of exciting developments in 2014 to make for a more productive 2015! Here are a few of those changes highlighted below: Pigeon In 2014, Google launched one of the biggest updates to local search results since 2012. This local algorithm update, or as Search Engine Land calls it, “Pigeon,”... Read more »

Are your displays aged, broken and stale?

Jennifer Robison, National Retail Specialist — Tucker Rocky
February 18, 2015

Hello 2015! Welcome, I look forward to this new selling season! In preparation for the new season I have to remind us all that now is the time to remove broken and aged display support items and update support tools we use for merchandising. Here is a challenge I routinely face when working on display... Read more »

Fantasy Powersports: A commitment to excellence

Nate Stickney, Managing Partner — Sky Powersports Group
February 17, 2015

It’s 9 a.m. Monday morning, and you will soon hear a 20-minute speech from your sales manager about how awesome his fantasy football team played over the weekend. Soon, the entire sales team begins to join in on the discussion. They quote detailed stats, plays, blown calls and standings. You find... Read more »

Capitalizing on empowerment trend?

Leslie Prevish, Founder — Prevish Marketing
February 16, 2015

Ah, the E word: Empowerment is “new” again? Years ago at Harley, we talked about using imagery and messaging to convey this powerful sentiment. At times, though, we lamented that we were sick of hearing the actual buzzword, as it had been so overused. Imagine my surprise when I read, Is Women’s... Read more »

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