Social Media

Our best is ahead of us in 2015

1-15 Jen RSD New

Jennifer Robison, National Retail Specialist — Tucker Rocky
January 15, 2015

Bye, bye 2014! Funny, I am not the only one who has said 2014 was not a great year for them personally or professionally! We all read the energy, and we all have this inner feeling that 2015 is going to shine and in a way we have not felt for many years. My topic really is about shedding old attitudes... Read more »

5 Things you will see every top-producing F&I manager doing in 2015

Tommy Ady, Founder — The WriteBack
January 14, 2015

Every dealer that I work with has a business manager. In fact, some of them are really good, and then when you start analyzing the top-producing F&I people, it’s like a feeding frenzy of talent and lessons. But no matter how many products they end up selling throughout the year, everyone always... Read more »

Two SEO trends to watch

Colleen Malloy, Director of Marketing — ARI Network Services
January 13, 2015

The art and science of SEO can be a bit overwhelming, but as we turn the calendar to 2015, let’s take a few minutes to simmer down actionable takeaways of two key SEO trends uncovered in the recently released MOZ Annual Local Ranking Factors Study. Trend #1: Proximity to searcher has increased as a... Read more »

Warranty claim processing: Your worst nightmare or a dream come true?

Brandon Kirschner, Experienced Service Department Manager
January 8, 2015

Nearly every service manager has inherited a warrant claims nightmare at some point in his or her career. Buried in some dusty file folder in the dark recesses of that lower left desk drawer is the most hideous of all creatures, the Unpaid Warranty Claims folder. The chances are it is one of the very... Read more »

The Probe — Part 1

Steve Lemco, Author — "Training and Hiring New Salespeople"
January 7, 2015

I tell the class that I never want to belittle any step, but to me, the most important step to master is the probe. The probe is a never-ending step. It is also the heartbeat of the sale. Probing is the ability to make a friend out of a complete stranger in a short amount of time. Proper probing is the... Read more »

Don’t stop

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
January 6, 2015

“I don’t want to end up simply having visited this world.” — Mary Oliver Hope springs eternal with every new season and new year. With every new day, we are afforded the opportunity to make a difference. Whether it’s in your personal life or business life, you are going to get that chance today.... Read more »

Move like Jagger in 3 steps     

Chris Clovis, VP Sales — EagleRider Motorcycles
December 29, 2014

Immediately after hitting the airwaves, “American Idol” was a sensation with viewership rivaling the Super Bowl. Suddenly everyone from your mechanic to your mother had an opinion on tone, timbre, and “pitchyness” of vocal performance. Ever wonder why singing draws such broad scrutiny over other... Read more »

Social Media 101: YouTube Guide

Amanda White, Account Manager, PowerSports Network
December 23, 2014

YouTube was launched in 2005, and now there are more than 1 billion users, 6 billion hours of video watched a month, and subscriptions to YouTube channels quadrupled since last year. Due to its popularity, reach and user-friendly platform, your dealership should actively participate in this medium. YouTube’s... Read more »

Nifty 50 contest continues to gain momentum

Liz Keener, Managing Editor — Powersports Business
December 18, 2014

It’s inevitable every year. Right around July or August, someone from an aftermarket company emails our sales team or me about the Nifty 50 application. Many times that person heard about Nifty 50 from someone else, or saw the logo on their competitor’s website, and he or she wants to know how to... Read more »


Steve Lemco, Author, "Training and Hiring New Salespeople"
December 16, 2014

When salespeople first see a customer coming their way, they should instantly put on their game face and be ready to perform. They need to understand what the word G.R.E.E.T. stands for and accomplish it. During training, I put the word on the white board and then explain what each letter stands for. The... Read more »

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