Social Media

Social Media 101: Pinterest

Amanda White, Account Manager, PowerSports Network
January 29, 2015

Pinterest launched in 2012 and in its young life has surpassed 10 million users — faster than any other social media platform. Since its launch, its audience has been predominantly female, but it is steadily attracting the male market. About 30 percent of Pinterest users are men. No matter the gender,... Read more »

Safety and freedom: The crux of side-by-side regulations

Gary Gustafson, President — G-Force Consulting
January 20, 2015

Safety and freedom are the yin and yang of modern society. In a free nation, the debate over how best to balance these factors swings back and forth like the pendulum on a clock. However, when the discourse over safety and freedom ratchets in one direction with no chance of ever swinging back, it can... Read more »

Two SEO trends to watch

Colleen Malloy, Director of Marketing — ARI Network Services
January 13, 2015

The art and science of SEO can be a bit overwhelming, but as we turn the calendar to 2015, let’s take a few minutes to simmer down actionable takeaways of two key SEO trends uncovered in the recently released MOZ Annual Local Ranking Factors Study. Trend #1: Proximity to searcher has increased as a... Read more »

Don’t stop

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
January 6, 2015

“I don’t want to end up simply having visited this world.” — Mary Oliver Hope springs eternal with every new season and new year. With every new day, we are afforded the opportunity to make a difference. Whether it’s in your personal life or business life, you are going to get that chance today.... Read more »

Move like Jagger in 3 steps     

Chris Clovis, VP Sales — EagleRider Motorcycles
December 29, 2014

Immediately after hitting the airwaves, “American Idol” was a sensation with viewership rivaling the Super Bowl. Suddenly everyone from your mechanic to your mother had an opinion on tone, timbre, and “pitchyness” of vocal performance. Ever wonder why singing draws such broad scrutiny over other... Read more »

Social Media 101: YouTube Guide

Amanda White, Account Manager, PowerSports Network
December 23, 2014

YouTube was launched in 2005, and now there are more than 1 billion users, 6 billion hours of video watched a month, and subscriptions to YouTube channels quadrupled since last year. Due to its popularity, reach and user-friendly platform, your dealership should actively participate in this medium. YouTube’s... Read more »

Wrap it up with gratitude

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
December 2, 2014

An attitude of gratitude brings great things.” — Yogi Bhajan Here we all are — closing in on the end of another year. During this time of year I hear lots of folks saying “wrap it up.” I’d bet that many of you might be saying the same thing. After all, it’s the Ho, Ho, Ho season with Jolly... Read more »

3 Last-minute strategies for Small Business Saturday

Colleen Brousil, Director of Marketing — ARI Network Services
November 26, 2014

Looking to capture your share of shoppers this holiday weekend? Encourage your customers to #shopsmall this Small Business Saturday. Started in 2010, Small Business Saturday taps into the local shopping movement, encouraging people to spend with small businesses in their hometowns the Saturday after... Read more »

Social Media 101: Twitter

Amanda White, Account Manager — PowerSports Network
November 25, 2014

Twitter is popular in the social media world and should be one of the tools used by your dealership. Its importance can be seen in the numbers: 284 million monthly active users, 500 million tweets per day and 184 million mobile monthly users. Additionally, the average user spends around three hours a... Read more »

3 Questions for your Business Prevention Department

Chris Clovis, Vice President, EagleRider Motorcycles
November 13, 2014

No. Say it with me now: “NO.” It’s a powerful word — one of the strongest in any language. Regardless of your station in life, saying “no” empowers you. Contrary to the “Yes Man” stereotype, “No Men” (and women) are much more common. In business, as in life, “no” is a default... Read more »

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