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Social Media

Mobile browsing eclipses desktop browsing

Bob McCann, Director of Education — ARI Network Services
October 14, 2014

Mobile browsing has officially eclipsed desktop browsing. According to a recent comScore report, smartphones and tablets combined now account for 60 percent of all online traffic, up from 50 percent a year ago. This doesn’t mean you don’t need to stay after your full site because the other half is... Read more »

Creating a profitable PG&A department

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
September 24, 2014

“Where’s the Owner’s Manual? A practical guide to running a profitable, stable motorcycle dealership” is one of the many informative and educational classes being offered this year at the Powersports Business Institute @ AIMEXPO Oct. 16-17 in Orlando, Florida. It doesn’t matter which department... Read more »

Social Media 101: Dealerships and the power of Instagram

Amanda White, Account Manager — PowerSports Network
September 23, 2014

Since its inception in 2010, Instagram has flourished. It reached 100 million active users by 2012 and that same year was bought by Facebook for $1 billion in cash and stock. Its popularity is no doubt due to it being free, available on both iPhone and Android mobile devices and a visual interpretation... Read more »

Boost your parts and service profits

Brad Smith, Vice President of Product Management — ARI Network Services
September 11, 2014

The new unit sale is just the beginning of your relationship with a customer, and my session at the Powersports Business Institute @AIMExpo will show you how you can use online and in-store parts lookup to increase the efficiency and profitability of your parts and service departments. In this post,... Read more »

Profit from the 800-lb gorilla     

Chris Clovis, Vice President — Eaglerider Motorcycle Sales
September 4, 2014

Within our industry, we talk of danger and death in hushed tones. The specters of injury and loss of life constantly loom over us. For better or worse, it’s part of our lifestyle, and we’ve all been touched by tragedy at one point or another. Like whistling past the graveyard, we often brush aside... Read more »

Social Media 101: #Dealerships

Amanda White, Account Manager — PowerSports Network
August 26, 2014

This is a lesson in learning how to use #hashtags and their relevance in your dealership’s everyday use of social media. #Hashtags are the # symbols (metadata tag) in front of a word or string of words in a tweet, post or comment. Early on, #hashtags were created to track Twitter conversations. Over... Read more »

Considerations, Aggravations and Actions

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
August 4, 2014

“Drive thy business, or it will drive thee.” — Benjamin Franklin This month I thought we’d look at a new game that seems to be making the rounds. It’s called Considerations, Aggravations and Actions. The game’s name comes from continued actions in dealerships that cause aggravation and the... Read more »

Social Media 101: Social media and dealership events

Amanda White, Account Manager — PowerSports Network
July 22, 2014

How can social media promote events organized by your dealership? There are more than a few articles, ideas and case studies that prove how beneficial social media can be for marketing an event. This brief outline shares what you can do before, during and after an event via social media. Pre-event Begin... Read more »

Target mobile shoppers with paid search

Colleen Brousil, Director of Marketing — ARI
July 17, 2014

Ready to cash in on America’s smart phone addiction? Mobile now accounts for 32 percent of paid search clicks and 25 percent of all pay-per-click (PPC) ad spend, which translates into sales opportunity for your dealership. Mobile shoppers are on the go and ready to buy. According to the Mobile Path... Read more »

4 Steps + 60 Days = Fahrenheit 451

Chris Clovis, Vice President — Eaglerider Motorcycle Sales
July 7, 2014

“A book is a loaded gun in the house next door. Burn it. Take the shot from the weapon. Breach man’s mind.” — Ray Bradbury, Fahrenheit 451 “If you want to make enemies, try to change something.” — Woodrow Wilson 60 Days. That’s the minimum period a new activity must be repeated in... Read more »

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