Social Media

Social media 101: Value the visuals

Amanda White, Account Manager, DX1 and PowerSports Network
November 24, 2015

Over 500 million Tweets are sent a day. Over 16 million local Facebook business pages have been created between May of 2013 and October 2015. How do you compete with all this activity on two of the BIGGEST social media platforms around today? One word: Graphics. Research has shown that visuals increase... Read more »

Welcome Webroomers

Colleen Malloy, Director of Marketing— ARI
November 10, 2015

The threat of showrooming may cause you to cringe when shoppers pull out their smartphones in your dealership and, while showrooming is still a legitimate consideration, webrooming is actually more prevalent than showrooming. Also known as ROBO — research online, buy offline — shopping, webroomers... Read more »

Attack of the chicken robots

Chris Clovis, Vice President — EagleRider Motorcycles
November 5, 2015

I’ve recently made an earth-shattering discovery: Chick-fil-A employees are actually robots. Yes, it’s true! The perky, attractive and conscientious poultry peddlers — although appearing human — are, in fact, cyborgs created in a lab. This is why Chick-fil-A is closed on Sunday. Their android... Read more »

Social media 101: Email marketing for the holidays

Amanda White, Account Manager, DX1 and PowerSports Network
October 26, 2015

How can email marketing during the holiday season be beneficial to your dealership? You should already be sending out email blasts and newsletters year-round, but during the busiest shopping season of the year it is imperative to appear in your customers’ inboxes. In 2014, 619.9 billion was spent during... Read more »

All hail the engineers

Gary Gustafson, President — G-Force Consulting
October 22, 2015

I believe that engineers are the most undervalued and vital human resource in the powersports world – possibly the entire world. Whatever you are riding, driving or flying is the execution of an engineering design – and many of them are flat-out amazing. Many people have a mistaken notion about what... Read more »

Share the excitement of AIMExpo with your social followers

Colleen Malloy, Director of Marketing— ARI
October 13, 2015

AIMExpo is upon us! The show is an amazing opportunity to see the industry’s latest trends, rub elbows with celebs and maybe even take in some of that Florida sunshine. In the hustle and bustle of walking the show floor, bidding at the Ride For Kids Happy Hour Auction and sitting in on my PSBI@AIMExpo... Read more »

Three shortcuts to working happily ever after

Chris Clovis, Vice President — EagleRider Motorcycles
September 30, 2015

I’m proud to publicly admit: I have ESP. It’s not wide-reaching – I can’t pick the next hot stock or predict who’ll win the Superbowl next year – but it’s extra-sensory perception nonetheless. In defiance of all known physical laws, I boast the singular ability to know precisely when my... Read more »

Ideas for increasing profits

Gary Gustafson, President — G-Force Consulting
September 24, 2015

Many enter the powersports industry to have fun, but we cannot stay here without making a profit. Here, in no particular order, are some best practices by category that you may find useful in making your powersports manufacturing business more profitable. Cost of goods sold: Consider using a lower-priced... Read more »

Social media 101: Post holiday blitz

Amanda White, Account Manager, DX1 and PowerSports Network
September 22, 2015

Your holiday inspired social media and digital marketing strategies should extend beyond January 1. Not only as an extension, but a major plan in and of it itself. Commonly perceived as the retail lull, on the contrary, the holidays are the opportune moment to reach your newest customers, generate new... Read more »

Is your dealership truly mobile?

Colleen Malloy, Director of Marketing— ARI
September 8, 2015

Mobile optimization has been a hot-button marketing talking point in 2015, and for good reason. As Americans continue to favor their mobile devices over desktop computers, search goliath Google made updates to its algorithm to reward sites that render well on mobile devices with higher search rankings. And... Read more »

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