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Social Media

Wrap it up with gratitude

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
December 2, 2014

An attitude of gratitude brings great things.” — Yogi Bhajan Here we all are — closing in on the end of another year. During this time of year I hear lots of folks saying “wrap it up.” I’d bet that many of you might be saying the same thing. After all, it’s the Ho, Ho, Ho season with Jolly... Read more »

3 Last-minute strategies for Small Business Saturday

Colleen Brousil, Director of Marketing — ARI Network Services
November 26, 2014

Looking to capture your share of shoppers this holiday weekend? Encourage your customers to #shopsmall this Small Business Saturday. Started in 2010, Small Business Saturday taps into the local shopping movement, encouraging people to spend with small businesses in their hometowns the Saturday after... Read more »

Social Media 101: Twitter

Amanda White, Account Manager — PowerSports Network
November 25, 2014

Twitter is popular in the social media world and should be one of the tools used by your dealership. Its importance can be seen in the numbers: 284 million monthly active users, 500 million tweets per day and 184 million mobile monthly users. Additionally, the average user spends around three hours a... Read more »

3 Questions for your Business Prevention Department

Chris Clovis, Vice President, EagleRider Motorcycles
November 13, 2014

No. Say it with me now: “NO.” It’s a powerful word — one of the strongest in any language. Regardless of your station in life, saying “no” empowers you. Contrary to the “Yes Man” stereotype, “No Men” (and women) are much more common. In business, as in life, “no” is a default... Read more »

Aim for success

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
November 3, 2014

“Paralyze resistance with persistence.” — Woody Hayes Success does not happen by accident. It takes planning and a desire to attain what might not seem possible at times. It’s about the commitments we make as individuals to doing things to the best of our abilities, and how we sustain those endeavors.... Read more »

Social Media 101: Holiday season promotions

Amanda White, Account Manager, PowerSports Network
October 28, 2014

This is the season for holiday cheer, which means the perfect time to promote your dealership’s holiday sales and events. As you identify your marketing channels, include social media sites to reach niche audiences. Your audience is increasing due to e-commerce growing substantially every year. There... Read more »

Mobile browsing eclipses desktop browsing

Bob McCann, Director of Education — ARI Network Services
October 14, 2014

Mobile browsing has officially eclipsed desktop browsing. According to a recent comScore report, smartphones and tablets combined now account for 60 percent of all online traffic, up from 50 percent a year ago. This doesn’t mean you don’t need to stay after your full site because the other half is... Read more »

Creating a profitable PG&A department

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
September 24, 2014

“Where’s the Owner’s Manual? A practical guide to running a profitable, stable motorcycle dealership” is one of the many informative and educational classes being offered this year at the Powersports Business Institute @ AIMEXPO Oct. 16-17 in Orlando, Florida. It doesn’t matter which department... Read more »

Social Media 101: Dealerships and the power of Instagram

Amanda White, Account Manager — PowerSports Network
September 23, 2014

Since its inception in 2010, Instagram has flourished. It reached 100 million active users by 2012 and that same year was bought by Facebook for $1 billion in cash and stock. Its popularity is no doubt due to it being free, available on both iPhone and Android mobile devices and a visual interpretation... Read more »

Boost your parts and service profits

Brad Smith, Vice President of Product Management — ARI Network Services
September 11, 2014

The new unit sale is just the beginning of your relationship with a customer, and my session at the Powersports Business Institute @AIMExpo will show you how you can use online and in-store parts lookup to increase the efficiency and profitability of your parts and service departments. In this post,... Read more »

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