Social Media

The adventures of a mystery shopper

Bob McCann, Director of Education — ARI
May 22, 2014

I often go mystery shopping on the web on behalf of OEMs. I get to see the good, the bad and the ugly in terms of lead management and follow-up, and I use that evidence to help ARI dealer clients implement best practices and stay away from major deal breakers. I once submitted quote requests to 10 dealerships... Read more »

OEMs are from Mars, the aftermarket is from Mercury

Gary Gustafson, President — G-Force Consulting
May 12, 2014

I was once told by an executive at a notable aftermarket manufacturer that if I would sell their products to OEMs as original equipment, his brand would build my reputation as well as my product portfolio. I did not believe him because there is seldom any overlap between the marketing and supply chain... Read more »

The ‘C’ word

Chris Clovis, Vice President — Eaglerider Motorcycle Sales
May 5, 2014

Cancer. A frightening term no one enjoys using. Ugly, pernicious and deadly in any form, even as a metaphor. In this case, I’m referring to the Cancerous Employee – as harmful to your business and as difficult to eradicate as the biological version. But where do “C-word” employees come from? Members... Read more »

To be or not to be …

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
April 29, 2014

“Action is eloquence.” — William Shakespeare What do you want your dealership to be? What do you not want your dealership to be? Both questions are important, and both merit attention. We spend a lot of time thinking about what we want and, quite frankly, not nearly enough time on what we don’t... Read more »

Use Content Groupings to get more out of your analytics data

Bob McCann, Director of Education — ARI
April 23, 2014

Quick quiz. What’s the hottest brand of bike on your website? What about the most popular unit type? If you don’t have the data on hand to answer these questions, read on! By implementing a single advanced setting in Google Analytics, you can open up a world of actionable data. What’s the magic... Read more »

The Procrastination Calculation

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
April 1, 2014

“A year from now you may wish you had started today.” — Karen Lamb By and large we all procrastinate. Some more (when is this blog due?), some less. From Bill Clinton to Leonardo da Vinci. Throw in Albert Einstein for good measure, and what would the common denominator be? They were highly successful... Read more »

The wisdom of March Madness

Gary Gustafson, President — G-Force Consulting
March 27, 2014

It’s tournament time, when great coaches have prepared their teams to perform at their absolute best. It’s the time when superstars and role players alike will get their moment in the spotlight. Months of work are just a prelude for this one big show, and there are no second chances. There will be... Read more »

Host Facebook contests to increase your reach

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
March 24, 2014

Like many small business owners on Facebook, you may have noticed a recent dip in the reach of your posts. You are not alone in this declining trend. Back in December, Facebook announced that with increased content sharing, competition for each News Feed story is growing. On average, Facebook can show... Read more »

Stop dancing with lemons

Chris Clovis, Vice President — Eaglerider Motorcycle Sales
March 19, 2014

There’s a great documentary on education titled “Waiting for Superman” that describes a phenomenon called “The Dance of the Lemons.” It illustrates the sad fact that even horribly bad teachers are never fired, but are merely transferred to other school districts. The “Dance” involves frustrated... Read more »

Alleviate form dysfunction: Get more out of your online leads

Bob McCann, Director of Education — ARI
March 10, 2014

We’ve all done it. You fill out a form on a website, click submit and then … nothing. According to an ARI online secret-shopper study, of forms submitted at 1,370 dealer websites, a shocking 47 percent of leads went unanswered. Of the 53 percent of dealers who did follow up, only 24 percent attempted... Read more »

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