Social Media

The big fat lie ineffective people tell themselves

Chris Clovis, Vice President — EagleRider Motorcycles
September 2, 2015

“I lie to myself all the time. But I never believe me.” -S.E. Hinton Busy. I hate that word. As powerful as a club and wielded with similar voracity, “busy” is the super-weapon of the ineffective person. Worst of all, it works. The exclamation of “I’m too busy” is the most powerful and... Read more »

Control the conversation: 3 simple tips for managing your online reputation

Colleen Malloy, Director of Marketing — ARI
August 11, 2015

According to a study, nearly 90 percent of consumers read online reviews to determine the quality of a local business. When prospects research your dealership online, what will they find? Hopefully, they come across five-star reviews from new bike buyers and commentary about the... Read more »

Three reasons why your sales manager is terrible

Chris Clovis, Vice President — EagleRider Motorcycles
August 5, 2015

We’ve all had one:  The highly-ineffective manager. Whether in retail, dealership, B2B, or whatever – each of us knows what it’s like to live with a bad leader. Sometimes it’s easy to define why they’re bad, other times it more nebulous; like Supreme Court Justice Potter Stewart’s famous... Read more »

Social Media 101: Google+

Amanda White, Account Manager, DX1 and PowerSports Network
July 28, 2015

Why should your dealership invest time, energy and resources into Google+? First and foremost, it’s operated by Google, the largest search engine in existence. Aside from the weight of the name and affiliation, it is a formidable online presence on its own. It just became the second largest social... Read more »

Who manages innovation?

Gary Gustafson, President — G-Force Consulting
July 23, 2015

We are living in the innovation age, a time when a single new idea can render an entire industry obsolete. Therefore innovation is a primary resource for success and needs to be managed in it’s own right. It would seem that every manufacturer would develop a clear, if broad, path to foster this energy... Read more »

How the web influences your in-store shoppers

Colleen Malloy, Director of Marketing — ARI
July 14, 2015

The interactions that you and your sales team have with shoppers have likely changed dramatically over the last decade. Shoppers are educating themselves online before they walk in your door and the ubiquitous process of “showrooming” — using your inventory to touch, feel and try on before they buy... Read more »

The 3-layer cake of your team

Chris Clovis, Vice President — EagleRider Motorcycles
July 1, 2015

The late comedian George Burns had a great comeback when asked for advice on acting. He’d say, “It’s simple: if they tell you to sit down and you sit down, that’s ‘good acting’. If they tell you to sit down and you’re still standing up, that’s ‘bad acting.’” I often mentally paraphrase... Read more »

Waste in the powersports industry — Part 1

Gary Gustafson, President — G-Force Consulting
June 24, 2015

Lean is the new black in powersports. Lean principles are a science unto themselves, so this column is a broader summary of random types of waste in our industry. With the market still somewhat floundering, it is a good time to focus on how to get more out of what we already have. Please use the comments... Read more »

Responsive website design: Are you ready to respond?

Amanda White, Account Manager, PowerSports Network
June 22, 2015

The mantra that mobile is the future has been around for a few years and your dealership should embrace it sooner rather than later. Search engines and consumers are gravitating toward the responsive design because it functions efficiently across all platforms — desktop, mobile and tablet. THE NUMBERS... Read more »

Add more customer touches with automation

Bob McCann, Director of Education — ARI Network
June 8, 2015

Are you using all the features of your Customer Relationship Management (CRM) or Lead Management (LMS) software? The major limitation of this type of software today is not its features but the imagination of the user. I haven’t heard any dealer principals at dealer meetings or 20-group meetings say,... Read more »

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