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Social Media

Social Media 101: Social media and dealership events

Amanda White, Account Manager — PowerSports Network
July 22, 2014

How can social media promote events organized by your dealership? There are more than a few articles, ideas and case studies that prove how beneficial social media can be for marketing an event. This brief outline shares what you can do before, during and after an event via social media. Pre-event Begin... Read more »

Target mobile shoppers with paid search

Colleen Brousil, Director of Marketing — ARI
July 17, 2014

Ready to cash in on America’s smart phone addiction? Mobile now accounts for 32 percent of paid search clicks and 25 percent of all pay-per-click (PPC) ad spend, which translates into sales opportunity for your dealership. Mobile shoppers are on the go and ready to buy. According to the Mobile Path... Read more »

4 Steps + 60 Days = Fahrenheit 451

Chris Clovis, Vice President — Eaglerider Motorcycle Sales
July 7, 2014

“A book is a loaded gun in the house next door. Burn it. Take the shot from the weapon. Breach man’s mind.” — Ray Bradbury, Fahrenheit 451 “If you want to make enemies, try to change something.” — Woodrow Wilson 60 Days. That’s the minimum period a new activity must be repeated in... Read more »

What’s in your dealership DNA?

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
July 3, 2014

“The starting point of all achievement is desire.” — Napoleon Hill According to Webster, DNA is the fundamental and distinctive characteristics or qualities of someone, or something. It’s the nucleus of how things work. The genetic markers of life and business have a lot of similarities. How... Read more »

Buy low, sell high — Observations on company acquisitions

Gary Gustafson, President — G-Force Consulting
June 26, 2014

Separate the company value from the sweat equity Some of the work spent building a business will not be recovered in the sales price while other work does add to the sales value. I’ll illustrate this with an analogy. When you go out to dinner would you pay more for the same meal because the chef dropped... Read more »

Social Media One-on-One for Dealers: Which social media channels work for your dealership?

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
June 24, 2014

In last month’s post we focused on gaining familiarity with the more popular social networks that every web user should know about. If you’ve gone through the process of setting up accounts on some of the social platforms such as Twitter, Instagram, or Pinterest, to name a few, you are now ready... Read more »

Beacons enable hyper-targeted in-store offers

Colleen Brousil, Director of Marketing — ARI
June 18, 2014

While connecting customers with in-store specials via their mobile devices isn’t necessarily a new phenomenon, beacon technology takes the concept to a whole new level. Introduced in December, Apple’s industry-leading iBeacons use Bluetooth low-energy technology to communicate with nearby mobile... Read more »

Barriers

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
June 3, 2014

“Embrace the fundamentals like the closest of friends, for they will be the foundation of your future success.” — Chris Murray It’s not an easy task to open a new motorcycle dealership, buy an existing dealership, or to operate a dealership, for that matter. The costs associated with along with... Read more »

Social Media One-on-One for Dealers: Where does your dealership start?

Amanda White, Account Manager — PowerSports Network
May 27, 2014

In order to choose which social media platforms your dealership should explore, you first need to understand why social media is an effective way to communicate in the first place. Social media is not a “new” commodity. Its humble beginnings started in the late ‘70s by two Chicago computer hobbyists... Read more »

The adventures of a mystery shopper

Bob McCann, Director of Education — ARI
May 22, 2014

I often go mystery shopping on the web on behalf of OEMs. I get to see the good, the bad and the ugly in terms of lead management and follow-up, and I use that evidence to help ARI dealer clients implement best practices and stay away from major deal breakers. I once submitted quote requests to 10 dealerships... Read more »

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