Social Media

The 3-layer cake of your team

Chris Clovis, Vice President — EagleRider Motorcycles
July 1, 2015

The late comedian George Burns had a great comeback when asked for advice on acting. He’d say, “It’s simple: if they tell you to sit down and you sit down, that’s ‘good acting’. If they tell you to sit down and you’re still standing up, that’s ‘bad acting.’” I often mentally paraphrase... Read more »

Waste in the powersports industry — Part 1

Gary Gustafson, President — G-Force Consulting
June 24, 2015

Lean is the new black in powersports. Lean principles are a science unto themselves, so this column is a broader summary of random types of waste in our industry. With the market still somewhat floundering, it is a good time to focus on how to get more out of what we already have. Please use the comments... Read more »

Responsive website design: Are you ready to respond?

Amanda White, Account Manager, PowerSports Network
June 22, 2015

The mantra that mobile is the future has been around for a few years and your dealership should embrace it sooner rather than later. Search engines and consumers are gravitating toward the responsive design because it functions efficiently across all platforms — desktop, mobile and tablet. THE NUMBERS... Read more »

Add more customer touches with automation

Bob McCann, Director of Education — ARI Network
June 8, 2015

Are you using all the features of your Customer Relationship Management (CRM) or Lead Management (LMS) software? The major limitation of this type of software today is not its features but the imagination of the user. I haven’t heard any dealer principals at dealer meetings or 20-group meetings say,... Read more »

Love it or leave it

Chris Clovis, Vice President — EagleRider Motorcycles
June 3, 2015

“When I was a boy of 14, my father was so ignorant I could hardly stand to have the old man around. But when I got to be 21, I was astonished at how much the old man had learned in seven years.” -Mark Twain Like most dads, mine spouted his fair share of personal philosophies. And like most sons,... Read more »

How lifted golf cars are disrupting the ATV market

Gary Gustafson, President — G-Force Consulting
May 28, 2015

Everyone knows that UTVs and side-by-sides have converted many buyers that would’ve purchased ATVs ten years ago, but there is another competitive force that is rivaling UTVs in significance. What began as a southern tradition has now gone nationwide. Used golf cars, or what I characterize as Lifted... Read more »

Social media 101: Posting jobs & joining groups on LinkedIn

Amanda White, Amanda White, Account Manager, PowerSports Network
May 26, 2015

Our last two blog posts have focused on LinkedIn profiles and company pages. The final post in the three-part series will first cover what LinkedIn is most recognized for; job postings. The other half of the post will wrap up with how effective LinkedIn Groups can be for your dealership. POSTING JOBS... Read more »

Don’t miss out on increased online action this season

Bob McCann, Director of Education — ARI Network
May 11, 2015

The busy season is upon us! Gone are the long days of winter waiting for the door to swing and the phone to ring. As things get hectic in-store, your online presence and processes can sometimes take a back seat to all of the action in your brick-and-mortar store. Take a look at these three key areas... Read more »

The enlightened gym rat

Chris Clovis, Vice President — EagleRider Motorcycles
May 6, 2015

A while back I was reading an interview with a world-renowned personal trainer. He said — as a broad generalization — that men and women approach exercise very differently. According to this expert, men tend to focus on their strengths, while women tend to focus on their weaknesses. Put another way:... Read more »

Social Media 101: LinkedIn and company pages

Amanda White, Account Manager, PowerSports Network
April 27, 2015

In a previous blog post, I covered the reasons why dealership owners, management and staff should create and maintain LinkedIn profiles. If you and your dealership took the time to create your own profiles, then you have a solid foundation to create and host a Company Page on LinkedIn. Company Pages... Read more »

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