Social Media

Supply chain tips for motorcycle, ATV and UTV manufacturers — Part 2

Gary Gustafson, President — G-Force Consulting
April 22, 2015

The Chinese military sage Sun Tzu said: “If an army does not seek out allies, it will be isolated and weak.” Here are some more tips for vehicle manufacturers to turn suppliers into allies based on a couple of decades in roles on both sides of the negotiation table. 1) Source wisely in low-overhead... Read more »

Is your website mobile-friendly?

Colleen Malloy, Director of Marketing — ARI
April 13, 2015

A major mobile milestone is just around the corner. On April 21, Google will update its search algorithms, and it will reward sites that are mobile-friendly. The search behemoth says that the change will have a “significant impact” on all mobile searches with a goal of providing online shoppers with... Read more »

Stop. Look. Listen.

Chris Clovis, Vice President — Eaglerider Motorcycles
April 1, 2015

I lost a friend the other day. It’d been a few months since we last spoke, and after purposefully avoiding Facebook (I just don’t have time to look at pictures of your lunch, sorry), updates from old friends are infrequent. He was depressed. It was obvious from our last conversation. Deep into middle-aged,... Read more »

Specification for success

Gary Gustafson, President — G-Force Consulting
March 25, 2015

I am convinced that a solid specification is the basis for a commercially successful design program. A good specification is written and maintained as a living file within an organization. It incorporates the collective wisdom of marketing, industrial design, design engineering, field testing, compliance,... Read more »

Social Media 101: LinkedIn and the personal profile

Amanda White, Account Manager, PowerSports Network
March 23, 2015

Why should dealerships take interest in LinkedIn profile pages? Personal profile pages are the solid foundation for building small and medium sized businesses’ reach, credibility and professionalism. LinkedIn has over 277 million users throughout the world; about 34 percent (93 million) of them are... Read more »

Know when to call an airstrike

Chris Clovis, Chris Clovis, Vice President — Eaglerider Motorcycles
March 4, 2015

I’ve got a confession: I hate George Harrison. Yes, as in former Beatle George Harrison. Nothing personal, but his song “Got my mind set on you” evokes an uncomfortable memory. It was the winter of 1988 in the Pacific Northwest, and it was cold. Aside from that annoying song, the cold air is what... Read more »

Supply chain tips for motorcycle, ATV and UTV manufacturers—Part 1

Gary Gustafson, President — G-Force Consulting
February 25, 2015

Powersports OEMs have developed unique purchasing cultures. The biggest ones are becoming more automotive-like every day while smaller OEMs sometimes lack experience or volume-purchasing power. Here are some tips for vehicle manufacturers to obtain a better return from their supply chain based on a couple... Read more »

What you need to know about new SEO updates

Laura Reinders and the PSN Search Services Team, PowerSports Network
February 23, 2015

Google made a lot of exciting developments in 2014 to make for a more productive 2015! Here are a few of those changes highlighted below: Pigeon In 2014, Google launched one of the biggest updates to local search results since 2012. This local algorithm update, or as Search Engine Land calls it, “Pigeon,”... Read more »

Is your website ready for the selling season?

Colleen Malloy, Director of Marketing — ARI Network Services
February 10, 2015

Is your website primed to drive in-store and online sales for the busy selling season that’s just around the corner? Not sure? These five key questions will help you conduct a simple dealership website self-audit and craft a corresponding website optimization action plan. Print this guide, pull up... Read more »

Attack of the clones

Chris Clovis, Vice President — Eaglerider Motorcycles
February 5, 2015

I once had a colleague — we’ll call her Jane — who possessed a permanent “Lemon Face” upon her visage. You know the type: always walking around appearing as if having just finished sucking on a lemon. Although smart and capable, I was convinced she’d practiced that permanent scowl in the... Read more »

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