Winter is the perfect time for a website tune-up
Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
January 29, 2013
For many dealers, winter is the time of year when much-needed attention is given to their website, often resulting in a fresh coat of paint in the form of a new graphical look. Although that fresh coat of paint looks great, it is important to go beyond appearance and give the site’s content an overall... Read more »
All devices lead to your website
Ben Borchert, Marketing Analyst — 50 Below, an ARI Company
January 15, 2013
All devices lead to your website. Or at least they should. People use many devices throughout the day. They use their laptop with their smartphone or their smartphone with their desktop, or a tablet while watching TV. In any given day, many people use multiple devices to view information. Let me give... Read more »
Remember ‘You Meet the Nicest People on a Honda?’
Fran O'Hagan, President and CEO - Pied Piper Management Co.
December 24, 2012
The big news from this year’s Long Beach motorcycle show is not what happened, but what might happen. First though, remember the Honda motorcycle ad, “You Meet the Nicest People on a Honda?” Believe it or not, 2013 marks fifty years since that ad helped mainstream America notice — and buy —... Read more »
Using online tools and analytics to compete in a digital world
Judith Toland and Sameer Gaur, GE Capital
December 18, 2012
It’s clear that the way business leaders obtain information has changed dramatically, with 85 percent of chief financial officers (CFOs) in a GE Capital survey reporting that online news is their single most important information resource. Webinars are their preferred... Read more »
Take your online accessory sales to the next level
Brad Smith, Director of Product Management & General Manager of Aftermarket — ARI
December 11, 2012
An important step to grow your business online is to set up an e-commerce store loaded with all of your products. Once set, you need to consider the best way to sell accessories and other products on your site. What website elements deliver an outstanding customer experience and set your store apart... Read more »
Why I still love powersports
Mark Mooney, Director, Retail Performance - Pied Piper Management Company LLC
December 4, 2012
I count myself as one pretty lucky fellow. I have the great fortune to be able to meet and talk to a lot of wonderful people. I get to interact with dealers from all over the country, share information and ideas and pass it all on to others that can use it. Sharing ideas and mentoring others is something... Read more »
Understanding Facebook means understanding EdgeRank
Andrew Adashek, Social Strategist — Dominion Social Ventures
November 26, 2012
Understanding “EdgeRank,” the algorithm that Facebook uses to determine what content is displayed and to whom, is a critical component of designing effective campaigns that will drive more engagement with your customers. With more than 1 billion users, and 550 million active daily, there is a tremendous... Read more »
Where sales are made
Brad Smith, Director of Product Management & General Manager of Aftermarket — ARI
October 29, 2012
Getting shoppers to your site is only half the battle. Converting them into buyers is a whole ‘nother ball game. People need to feel absolutely confident that they found exactly what they needed. For that to happen, you have to go beyond the basics of product merchandising content (descriptions,... Read more »
Customize the mobile experience
Dave Valentine, National Sales Manager - PowerSports Network
October 15, 2012
“Redesigned and ready to customize.” Those words greet Harley-Davidson consumers when they land on the OEM’s website. Those words also should be something to consider as you tackle today’s fastest-growing marketing trend: mobile marketing. Of today’s powersports shoppers, roughly a third of... Read more »
The basic stuff
Mark Mooney, Director, Retail Performance - Pied Piper Management Company LLC
October 9, 2012
I was in a dealership the other day conversing with a few of the team leaders. The discussion was centered on what was (and what was not!) happening in their sales department. “Let’s focus on which policies and procedures are being used in the department,” I said. “Great,” was the answer back... Read more »
