Social Media

Is your website ready for the selling season?

Colleen Malloy, Director of Marketing — ARI Network Services
February 10, 2015

Is your website primed to drive in-store and online sales for the busy selling season that’s just around the corner? Not sure? These five key questions will help you conduct a simple dealership website self-audit and craft a corresponding website optimization action plan. Print this guide, pull up... Read more »

Attack of the clones

Chris Clovis, Vice President — Eaglerider Motorcycles
February 5, 2015

I once had a colleague — we’ll call her Jane — who possessed a permanent “Lemon Face” upon her visage. You know the type: always walking around appearing as if having just finished sucking on a lemon. Although smart and capable, I was convinced she’d practiced that permanent scowl in the... Read more »

What are your managers managing?

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
February 3, 2015

“Lack of knowledge, that is the problem.” — W. Edwards Deming For many of us, “you can’t manage what you don’t measure” is something we have subscribed to since the dawn of time. Monitoring and reviewing how well something is working is not a bad thing to do on a regular basis for any of... Read more »

Social Media 101: Pinterest

Amanda White, Account Manager, PowerSports Network
January 29, 2015

Pinterest launched in 2012 and in its young life has surpassed 10 million users — faster than any other social media platform. Since its launch, its audience has been predominantly female, but it is steadily attracting the male market. About 30 percent of Pinterest users are men. No matter the gender,... Read more »

Safety and freedom: The crux of side-by-side regulations

Gary Gustafson, President — G-Force Consulting
January 20, 2015

Safety and freedom are the yin and yang of modern society. In a free nation, the debate over how best to balance these factors swings back and forth like the pendulum on a clock. However, when the discourse over safety and freedom ratchets in one direction with no chance of ever swinging back, it can... Read more »

Two SEO trends to watch

Colleen Malloy, Director of Marketing — ARI Network Services
January 13, 2015

The art and science of SEO can be a bit overwhelming, but as we turn the calendar to 2015, let’s take a few minutes to simmer down actionable takeaways of two key SEO trends uncovered in the recently released MOZ Annual Local Ranking Factors Study. Trend #1: Proximity to searcher has increased as a... Read more »

Don’t stop

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
January 6, 2015

“I don’t want to end up simply having visited this world.” — Mary Oliver Hope springs eternal with every new season and new year. With every new day, we are afforded the opportunity to make a difference. Whether it’s in your personal life or business life, you are going to get that chance today.... Read more »

Move like Jagger in 3 steps     

Chris Clovis, VP Sales — EagleRider Motorcycles
December 29, 2014

Immediately after hitting the airwaves, “American Idol” was a sensation with viewership rivaling the Super Bowl. Suddenly everyone from your mechanic to your mother had an opinion on tone, timbre, and “pitchyness” of vocal performance. Ever wonder why singing draws such broad scrutiny over other... Read more »

Social Media 101: YouTube Guide

Amanda White, Account Manager, PowerSports Network
December 23, 2014

YouTube was launched in 2005, and now there are more than 1 billion users, 6 billion hours of video watched a month, and subscriptions to YouTube channels quadrupled since last year. Due to its popularity, reach and user-friendly platform, your dealership should actively participate in this medium. YouTube’s... Read more »

Wrap it up with gratitude

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
December 2, 2014

An attitude of gratitude brings great things.” — Yogi Bhajan Here we all are — closing in on the end of another year. During this time of year I hear lots of folks saying “wrap it up.” I’d bet that many of you might be saying the same thing. After all, it’s the Ho, Ho, Ho season with Jolly... Read more »

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