Social Media

Know when to call an airstrike

Chris Clovis, Chris Clovis, Vice President — Eaglerider Motorcycles
March 4, 2015

I’ve got a confession: I hate George Harrison. Yes, as in former Beatle George Harrison. Nothing personal, but his song “Got my mind set on you” evokes an uncomfortable memory. It was the winter of 1988 in the Pacific Northwest, and it was cold. Aside from that annoying song, the cold air is what... Read more »

Supply chain tips for motorcycle, ATV and UTV manufacturers—Part 1

Gary Gustafson, President — G-Force Consulting
February 25, 2015

Powersports OEMs have developed unique purchasing cultures. The biggest ones are becoming more automotive-like every day while smaller OEMs sometimes lack experience or volume-purchasing power. Here are some tips for vehicle manufacturers to obtain a better return from their supply chain based on a couple... Read more »

What you need to know about new SEO updates

Laura Reinders and the PSN Search Services Team, PowerSports Network
February 23, 2015

Google made a lot of exciting developments in 2014 to make for a more productive 2015! Here are a few of those changes highlighted below: Pigeon In 2014, Google launched one of the biggest updates to local search results since 2012. This local algorithm update, or as Search Engine Land calls it, “Pigeon,”... Read more »

Is your website ready for the selling season?

Colleen Malloy, Director of Marketing — ARI Network Services
February 10, 2015

Is your website primed to drive in-store and online sales for the busy selling season that’s just around the corner? Not sure? These five key questions will help you conduct a simple dealership website self-audit and craft a corresponding website optimization action plan. Print this guide, pull up... Read more »

Attack of the clones

Chris Clovis, Vice President — Eaglerider Motorcycles
February 5, 2015

I once had a colleague — we’ll call her Jane — who possessed a permanent “Lemon Face” upon her visage. You know the type: always walking around appearing as if having just finished sucking on a lemon. Although smart and capable, I was convinced she’d practiced that permanent scowl in the... Read more »

What are your managers managing?

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
February 3, 2015

“Lack of knowledge, that is the problem.” — W. Edwards Deming For many of us, “you can’t manage what you don’t measure” is something we have subscribed to since the dawn of time. Monitoring and reviewing how well something is working is not a bad thing to do on a regular basis for any of... Read more »

Social Media 101: Pinterest

Amanda White, Account Manager, PowerSports Network
January 29, 2015

Pinterest launched in 2012 and in its young life has surpassed 10 million users — faster than any other social media platform. Since its launch, its audience has been predominantly female, but it is steadily attracting the male market. About 30 percent of Pinterest users are men. No matter the gender,... Read more »

Safety and freedom: The crux of side-by-side regulations

Gary Gustafson, President — G-Force Consulting
January 20, 2015

Safety and freedom are the yin and yang of modern society. In a free nation, the debate over how best to balance these factors swings back and forth like the pendulum on a clock. However, when the discourse over safety and freedom ratchets in one direction with no chance of ever swinging back, it can... Read more »

Two SEO trends to watch

Colleen Malloy, Director of Marketing — ARI Network Services
January 13, 2015

The art and science of SEO can be a bit overwhelming, but as we turn the calendar to 2015, let’s take a few minutes to simmer down actionable takeaways of two key SEO trends uncovered in the recently released MOZ Annual Local Ranking Factors Study. Trend #1: Proximity to searcher has increased as a... Read more »

Don’t stop

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
January 6, 2015

“I don’t want to end up simply having visited this world.” — Mary Oliver Hope springs eternal with every new season and new year. With every new day, we are afforded the opportunity to make a difference. Whether it’s in your personal life or business life, you are going to get that chance today.... Read more »

« Previous PageNext Page »