Social Media

Love it or leave it

Chris Clovis, Vice President — EagleRider Motorcycles
June 3, 2015

“When I was a boy of 14, my father was so ignorant I could hardly stand to have the old man around. But when I got to be 21, I was astonished at how much the old man had learned in seven years.” -Mark Twain Like most dads, mine spouted his fair share of personal philosophies. And like most sons,... Read more »

How lifted golf cars are disrupting the ATV market

Gary Gustafson, President — G-Force Consulting
May 28, 2015

Everyone knows that UTVs and side-by-sides have converted many buyers that would’ve purchased ATVs ten years ago, but there is another competitive force that is rivaling UTVs in significance. What began as a southern tradition has now gone nationwide. Used golf cars, or what I characterize as Lifted... Read more »

Social media 101: Posting jobs & joining groups on LinkedIn

Amanda White, Amanda White, Account Manager, PowerSports Network
May 26, 2015

Our last two blog posts have focused on LinkedIn profiles and company pages. The final post in the three-part series will first cover what LinkedIn is most recognized for; job postings. The other half of the post will wrap up with how effective LinkedIn Groups can be for your dealership. POSTING JOBS... Read more »

Don’t miss out on increased online action this season

Bob McCann, Director of Education — ARI Network
May 11, 2015

The busy season is upon us! Gone are the long days of winter waiting for the door to swing and the phone to ring. As things get hectic in-store, your online presence and processes can sometimes take a back seat to all of the action in your brick-and-mortar store. Take a look at these three key areas... Read more »

The enlightened gym rat

Chris Clovis, Vice President — EagleRider Motorcycles
May 6, 2015

A while back I was reading an interview with a world-renowned personal trainer. He said — as a broad generalization — that men and women approach exercise very differently. According to this expert, men tend to focus on their strengths, while women tend to focus on their weaknesses. Put another way:... Read more »

Social Media 101: LinkedIn and company pages

Amanda White, Account Manager, PowerSports Network
April 27, 2015

In a previous blog post, I covered the reasons why dealership owners, management and staff should create and maintain LinkedIn profiles. If you and your dealership took the time to create your own profiles, then you have a solid foundation to create and host a Company Page on LinkedIn. Company Pages... Read more »

Supply chain tips for motorcycle, ATV and UTV manufacturers — Part 2

Gary Gustafson, President — G-Force Consulting
April 22, 2015

The Chinese military sage Sun Tzu said: “If an army does not seek out allies, it will be isolated and weak.” Here are some more tips for vehicle manufacturers to turn suppliers into allies based on a couple of decades in roles on both sides of the negotiation table. 1) Source wisely in low-overhead... Read more »

Is your website mobile-friendly?

Colleen Malloy, Director of Marketing — ARI
April 13, 2015

A major mobile milestone is just around the corner. On April 21, Google will update its search algorithms, and it will reward sites that are mobile-friendly. The search behemoth says that the change will have a “significant impact” on all mobile searches with a goal of providing online shoppers with... Read more »

Stop. Look. Listen.

Chris Clovis, Vice President — Eaglerider Motorcycles
April 1, 2015

I lost a friend the other day. It’d been a few months since we last spoke, and after purposefully avoiding Facebook (I just don’t have time to look at pictures of your lunch, sorry), updates from old friends are infrequent. He was depressed. It was obvious from our last conversation. Deep into middle-aged,... Read more »

Specification for success

Gary Gustafson, President — G-Force Consulting
March 25, 2015

I am convinced that a solid specification is the basis for a commercially successful design program. A good specification is written and maintained as a living file within an organization. It incorporates the collective wisdom of marketing, industrial design, design engineering, field testing, compliance,... Read more »

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