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Social Media

Customer service that rocks: The loyalty commitment

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
July 31, 2013

“Rock and Roll is not about what you play, it’s about how you play it.” — Billy Corgan Rockanomics 101 says: You want to keep those fans coming to you and buying, like a song you never tire of because it’s so great. Great customer service, no matter how many times it’s played, will always... Read more »

Business truisms that aren’t true

John R. Graham, Sales and Marketing Consultant, GrahamComm
July 30, 2013

Some business ideas seem to have a life of their own, particularly since they sound so reasonable. They’re so much a part of the culture and so obvious that they go unchallenged, requiring neither proof nor explanation. Since they’re “self-evident,” they gain truism status. But once unmasked,... Read more »

Point of sale market disrupted — good news for dealerships

Adam Adashek, Social Strategist — Dominion Social Ventures
July 22, 2013

As the story goes, back in 1870 while on a steamship voyage in Europe, American businessman James Ritty’s imagination was captivated by the automated mechanics on the ship that were tracking the turns of the propeller in order to alert the crew about when maintenance would be required. Ritty took this... Read more »

Content is king

Brad Smith, Director of Product — ARI
July 8, 2013

“If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will.” These words were uttered by Microsoft founder Bill Gates way back in 1996, when he coined the term “content is... Read more »

Customer service that rocks: Building customer loyalty during and after sales

Mark Mooney, Director, Retail Performance - Pied Piper Management Company LLC
June 27, 2013

If we don’t take care of our customers, someone else will. ~ Unknown Rockanomics 101 says: Growth and profitability are easier to attain by keeping the customers you have and adding to, rather than continually trying to replace, the ones you are losing. It also says: Exceed what one would expect! How... Read more »

Are your Facebook fans talking about you?

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
June 25, 2013

Having a large base of Facebook users who have “liked” your page is great, but it’s more important to know how many of those users are actively engaged with your page. Facebook’s “Talking About This” metric provides that insight. Viewable to anybody, the number of people talking about your... Read more »

SoLoMo: A new buzzword you need to know

Doran Nurmi, Product Director of Website Platform — ARI
June 10, 2013

In a Powersports Business interview in the May 18 issue, our president and CEO, Roy W. Olivier, referred to “SoLoMo;” that made me wonder just how many dealers are familiar with the term. SoLoMo is an acronym for the integration of social, local and mobile marketing efforts. It’s more than just... Read more »

Customer service that rocks

Mark Mooney, Director, Retail Performance - Pied Piper Management Company LLC
June 4, 2013

“Do what you do so well that they will want to see it again and bring their friends.” — Walt Disney In today’s retail world, it is extremely difficult to set yourself apart from the rest with products and pricing. There are too many similarities and others selling the same. But the one place... Read more »

Is your Facebook page optimized for SEO?

Diana Richardson, Lead Search Engine Specialist — Dominion Web Solutions
May 28, 2013

Facebook and other social media sites are powerful tools to help your online marketing strategy, and just like your website, your Facebook page will benefit from a good dose of SEO. Here are some tips to help give your Facebook dealership page more visibility within searches:   Give your page a... Read more »

Are you managing your online reputation?

Brad Smith, Director of Product — ARI
May 14, 2013

Spring is in full gear and motorcycle enthusiast “Paul” is psyched to buy a new bike, so he heads online to check out local dealerships. The search engine returns a list of results, and Paul spends some time reading customer reviews, which include both positive and negative commentary. Within minutes,... Read more »

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