Social Media

Stop dancing with lemons

Chris Clovis, Vice President — Eaglerider Motorcycle Sales
March 19, 2014

There’s a great documentary on education titled “Waiting for Superman” that describes a phenomenon called “The Dance of the Lemons.” It illustrates the sad fact that even horribly bad teachers are never fired, but are merely transferred to other school districts. The “Dance” involves frustrated... Read more »

Alleviate form dysfunction: Get more out of your online leads

Bob McCann, Director of Education — ARI
March 10, 2014

We’ve all done it. You fill out a form on a website, click submit and then … nothing. According to an ARI online secret-shopper study, of forms submitted at 1,370 dealer websites, a shocking 47 percent of leads went unanswered. Of the 53 percent of dealers who did follow up, only 24 percent attempted... Read more »

First principles

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
March 3, 2014

“First things first.” — Anonymous (or your mother) I was on a dealer visit recently, and one of the topics of conversation was first principles. The GM had been a math major in college, and he was talking about how first principles (I shouldn’t have cut all those algebra classes) applied to the... Read more »

Megatrends in the powersports industry — Part 2

Gary Gustafson, President — G-Force Consulting
February 26, 2014

Editor’s note: This is Part 2 in a series about megatrends Gary Gustafson sees for the industry for 2014. To read Part 1, click here. Blurred lines — The monolithic view of powersports as being a motorcycle industry has permanently shifted to a broader view although motorcycle manufacturers and... Read more »

Use inbound links to drive website traffic

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
February 25, 2014

January and February are typically the months where dealers give their websites a little extra love. Redesigns are completed. Page content is updated. But to give your website that full coat of paint, you need expand beyond the surface of your website to the Internet and specifically, your website traffic.... Read more »

Four off-season marketing tips

Bob McCann, Director of Education — ARI
February 10, 2014

With the polar vortex pretty much parked over the Midwest and snow falling as far south as the Florida panhandle, prime selling season might feel like it will never arrive. I assure you, before you know it, spring will arrive, and your doors will swing open and your counter will finally awake from hibernation.... Read more »

Expectations …

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
February 6, 2014

“You have to expect things of yourself before you can do them.” — Michael Jordan When I realized my dream of owning a motorcycle dealership, I believed I was prepared. I was ready for the undertaking and the challenge. After all, I had worked in and managed every department in a motorcycle dealership.... Read more »

Use your digital marketing savvy to sell more inventory

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
January 27, 2014

January is the month of new beginnings. New Year’s Resolutions are tried out. Some are kept. Most aren’t. But you still carry renewed ambition for improvement. So let’s use that ambition to sell more units in 2014 with improved online marketing. Let’s start with the basics: Add your inventory... Read more »

4 simple steps to make your email marketing mobile friendly

Bob McCann, Director of Education — ARI
January 13, 2014

Mobile email marketing has reached its tipping point. According to a 2013 Q3 Experian Marketing Services Benchmark Study, 50 percent of unique email opens now occur on mobile. With this swiftly growing shift to consumers engaging with email on mobile devices, both smartphones and tablets, we’re challenging... Read more »

Reflections, reservations and resolutions

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
January 6, 2014

“Success is simple. Do what’s right, the right way, at the right time.” — Arnold Glasgow I’m sure not the first to say this, and I won’t be the last, but here goes: Didn’t 2013 go by fast? Every year we all seem to say the same thing: the year went by way too quickly. Thank goodness though,... Read more »

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