Social Media

If it’s not about driving sales, then what is it about?

Bob McCann, Director of Education — ARI
October 7, 2013

The inaugural AIMExpo is right around the corner, and we’re dotting our i’s and crossing our t’s getting prepped for exhibiting at the show (Booth 923) as well as our educational sessions. I find it interesting to note the dealers who come to training sessions tend to be the leaders in the industry.... Read more »

Objections, what objections?

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
October 2, 2013

“Success is not what you have, but who you are” — Bo Bennet Invariably at some time during my dealer visits someone is going to bring up, “Just how do you deal with a client’s objections?” Good question, but is that the real question we should be asking? When I was a young whippersnapper... Read more »

Part 2: Tips for powersports startups and launches

Gary Gustafson, President — G-Force Consulting
September 26, 2013

Editor’s Note: This is the second in a two-part series of blogs from consultant Gary Gustafson, featuring tips for powersports startups. To read the first blog in this series, click here. 6. Your business has key functions that are not optional, just like your body’s vital organs. Some startups basically... Read more »

Get revved up for AIMExpo

Bob McCann, Director of Education — ARI
September 10, 2013

All of us at ARI at very excited about the inaugural launch of AIMExpo coming up next month in Orlando. We’re proud to sponsor the Powersports Business Institute @ AIMExpo’s Sales & Marketing track. This show offers dealers a unique opportunity to meet with OEM and aftermarket manufacturers,... Read more »

It’s not about the product; it’s about you

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
September 3, 2013

You have to make it happen. … Recently I had the opportunity to get together with a group of dealers and talk about what great customer service is. We talked, shared ideas, and I walked away feeling positive about the interaction and the direction of what we had shared together. My last few blogs... Read more »

5 Tips for powersports startups

Gary Gustafson, President — G-Force Consulting
August 21, 2013

Starting a powersports manufacturing company can be exhilarating, but there are a lot of success factors to employ. These factors do not necessarily translate directly from other markets. In my 21 years of working with startups and product launches, I’ve identified patterns of success and... Read more »

Is your website pure joy, or a total nightmare?

August 12, 2013

Your online shopping experience greatly depends upon the e-commerce site you visit. As you’ve probably noticed, many sites load slowly, or feature site navigation that is completely nonsensical, and the shopping experience? Forget about it. It’s time to shop your own website, as if you were the customer,... Read more »

Customer service that rocks: The loyalty commitment

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
July 31, 2013

“Rock and Roll is not about what you play, it’s about how you play it.” — Billy Corgan Rockanomics 101 says: You want to keep those fans coming to you and buying, like a song you never tire of because it’s so great. Great customer service, no matter how many times it’s played, will always... Read more »

Business truisms that aren’t true

John R. Graham, Sales and Marketing Consultant, GrahamComm
July 30, 2013

Some business ideas seem to have a life of their own, particularly since they sound so reasonable. They’re so much a part of the culture and so obvious that they go unchallenged, requiring neither proof nor explanation. Since they’re “self-evident,” they gain truism status. But once unmasked,... Read more »

Point of sale market disrupted — good news for dealerships

Adam Adashek, Social Strategist — Dominion Social Ventures
July 22, 2013

As the story goes, back in 1870 while on a steamship voyage in Europe, American businessman James Ritty’s imagination was captivated by the automated mechanics on the ship that were tracking the turns of the propeller in order to alert the crew about when maintenance would be required. Ritty took this... Read more »

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