Social Media

To succeed on Craigslist, consider these vital steps

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
April 23, 2013

In the days leading up to spring and summer riding season, some very important changes occurred that you might have missed — changes that could impact your pre-owned unit sales this riding season. Recently, Craigslist has made some significant changes regarding what they consider acceptable ad content... Read more »

Are you prepared for the next generation (the Millennials)?

Ben Borchert, Marketing Analyst — 50 Below, an ARI Company
April 8, 2013

Yesterday I stopped at McDonald’s. A new item called the McWrap was on the drive-through menu. It is basically a chicken burrito. It made me wonder, “Why would McDonald’s add this new item to their menu?” A company the size of McDonald’s doesn’t make this kind of change on a whim. I decided... Read more »

A consistent sales process will help push sales

Mark Mooney, Director, Retail Performance - Pied Piper Management Company LLC
April 2, 2013

Your team needs to be educated, no guessing allowed. The credibility of the entire dealership, every team member, is suspect if just one person or one department says or implies something that might not be correct. Making sure you have an education program that is ongoing is very important in the sales... Read more »

A picture is worth a thousand words

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
March 26, 2013

Facebook certainly agrees. On March 7, Facebook introduced a newly redesigned news feed. Two of the primary features of the new news feed that will impact brands include a cleaner look featuring visually rich stories and the ability for users to select messages from multiple news feeds. As a result of... Read more »

Is your dealership an e-retailer’s showroom?

Ben Borchert, Marketing Analyst — 50 Below, an ARI Company
March 12, 2013

You may have seen it at your dealership already. A potential customer walks through your business and stops at a product. He looks it over carefully and “kicks the tires,” so to speak. Then, he pulls out his smartphone — iPhone, Droid, Samsung Galaxy, whatever — and starts tapping his finger... Read more »

Make good impressions because they last

Mark Mooney, Director, Retail Performance - Pied Piper Management Company LLC
March 7, 2013

The sales process is not complicated; it just needs to be consistent and reinforced. You will introduce yourself, and don’t be afraid to ask their name also. It’s common courtesy, not an invasion of privacy. This should be chiseled in stone and be done by every team member in your dealership, not... Read more »

4 Tips for making online videos for your business

Ben Borchert, Marketing Analyst — 50 Below
February 12, 2013

My brothers bought me a beer making kit for Christmas. Alongside all the supplies and ingredients, I found a DVD: “How to make beer.” I popped it into my computer and clicked play. It was awesome. Not the video quality: the information. The video felt like someone talking about their passion: making... Read more »

Turning those lookers and shoppers into buyers

Mark Mooney, Director, Retail Performance - Pied Piper Management Company LLC
January 31, 2013

Turning all those lookers and shoppers into buyers is, in retail, the “holy grail” of topics. We send our managers and sales folks to workshops and seminars looking for answers. We test the waters, view the landscape, and hope that just over the horizon is the Promised Land, the mother lode. Retail... Read more »

Winter is the perfect time for a website tune-up

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
January 29, 2013

For many dealers, winter is the time of year when much-needed attention is given to their website, often resulting in a fresh coat of paint in the form of a new graphical look. Although that fresh coat of paint looks great, it is important to go beyond appearance and give the site’s content an overall... Read more »

All devices lead to your website

Ben Borchert, Marketing Analyst — 50 Below, an ARI Company
January 15, 2013

All devices lead to your website. Or at least they should. People use many devices throughout the day. They use their laptop with their smartphone or their smartphone with their desktop, or a tablet while watching TV.  In any given day, many people use multiple devices to view information. Let me give... Read more »

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