Share more today to sell more tomorrow
Brad Smith, Product Manager, ARI
March 12, 2012
Let’s say you heard of some breaking news, and you wanted to tune in to learn more. Would you pick CNN, Fox News, or your local TV network affiliate? Chances are everyone reading this blog would choose a different channel. This is also true when people search for bikes and other powersports products... Read more »
Your dirt riding customers are only hibernating. Wake them up.
Fran O'Hagan, President, Pied Piper Management Co.
March 5, 2012
In 2005, more than 275,000 dirt bikes were sold in the U.S., but over the next six years dirt bike retails plummeted 75 percent – more of a drop than any other motorcycle category. Most of those dirt bike customers are still around, but do they still ride? Are they riding, but just not replacing their... Read more »
Use social media to improve your website’s ranking
Dave Valentine, National Sales Manager - PowerSports Network
February 28, 2012
Having a dealership presence on social media sites provides many benefits, including the opportunity to improve search engine optimization (SEO) ranking. There are distinct SEO benefits achieved from maintaining social media sites, which include quality inbound links to your website and opportunities... Read more »
It doesn’t take a genius …
Mark Hoadley, National Sales Manager - V-Sept
February 21, 2012
Today’s world is fascinated with the term genius. Everywhere you turn another successful person has been crowned a “genius”. From CEOs to Internet entrepreneurs, from musicians to engineers, today’s society is quick to attribute the achievement of great success to being born a genius. Research... Read more »
Under the Web-influence
Ben Borchert, Marketing Analyst - 50 Below
February 14, 2012
It’s dangerous to shop and drive, but with smartphones, tablets, laptops with Wi-Fi and home and work computers, your customers can start the shopping process anywhere, even in their car. When they want to make a purchase, many of your customers will leave their computer to drive to your dealership. Just... Read more »
Could it be as simple as improving showroom lighting?
Fran O'Hagan, President, Pied Piper Management Co.
February 7, 2012
Can your dealership sell more motorcycles and accessories simply by improving your showroom lighting? Some dealerships make no change to the standard fluorescent fixtures that came with the building, while others install bright ambient lighting as well as spotlights on motorcycles and on accessory displays.... Read more »
Engage more buyers with online videos
Bob McCann, Director of Education - ARI
January 31, 2012
As today’s buyer expects immediate and complete information up front, online videos are becoming another arrow in the salesman’s quiver. Contrary to popular opinion, shooting video is neither complicated nor time-consuming. Today’s digital cameras allow you to quickly and easily make videos of... Read more »
A prescription for ailing sales
Mark Hoadley, National Sales Manager - V-Sept
January 24, 2012
When we get sick, we head to the doctor. Typically, we get a general assessment and then the physician makes a referral. The primary care doctor is the one we would like to have cured us, but in most cases, an additional step is necessary to get to the desired result. The same is true for sales success... Read more »
Increase event success with an online marketing plan
Dave Valentine, National Sales Manager - PowerSports Network
January 17, 2012
Events are an important part of your dealership’s marketing plan. Similar to the engagement that takes place via social media channels, your events provide you with another opportunity to create lasting relationships with your customers. You can exponentially increase the reach of your message by marketing... Read more »
As dealer principal, do you act like a CEO or a janitor?
Fran O'Hagan, President - Pied Piper Management Co.
January 10, 2012
Back in 1985, I scraped together every last cent to buy a Kawasaki Ninja 600R from a dealer in Pennsylvania, Bill Peacock. I still remember Bill’s business card to this day because below his name he had chosen for a title, “Owner, Janitor.” His point was that his dealership was a small, friendly,... Read more »
