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Social Media

It’s not about the product; it’s about you

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
September 3, 2013

You have to make it happen. … Recently I had the opportunity to get together with a group of dealers and talk about what great customer service is. We talked, shared ideas, and I walked away feeling positive about the interaction and the direction of what we had shared together. My last few blogs... Read more »

5 Tips for powersports startups

Gary Gustafson, President — G-Force Consulting
August 21, 2013

Starting a powersports manufacturing company can be exhilarating, but there are a lot of success factors to employ. These factors do not necessarily translate directly from other markets. In my 21 years of working with startups and product launches, I’ve identified patterns of success and... Read more »

Is your website pure joy, or a total nightmare?

August 12, 2013

Your online shopping experience greatly depends upon the e-commerce site you visit. As you’ve probably noticed, many sites load slowly, or feature site navigation that is completely nonsensical, and the shopping experience? Forget about it. It’s time to shop your own website, as if you were the customer,... Read more »

Customer service that rocks: The loyalty commitment

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
July 31, 2013

“Rock and Roll is not about what you play, it’s about how you play it.” — Billy Corgan Rockanomics 101 says: You want to keep those fans coming to you and buying, like a song you never tire of because it’s so great. Great customer service, no matter how many times it’s played, will always... Read more »

Business truisms that aren’t true

John R. Graham, Sales and Marketing Consultant, GrahamComm
July 30, 2013

Some business ideas seem to have a life of their own, particularly since they sound so reasonable. They’re so much a part of the culture and so obvious that they go unchallenged, requiring neither proof nor explanation. Since they’re “self-evident,” they gain truism status. But once unmasked,... Read more »

Point of sale market disrupted — good news for dealerships

Adam Adashek, Social Strategist — Dominion Social Ventures
July 22, 2013

As the story goes, back in 1870 while on a steamship voyage in Europe, American businessman James Ritty’s imagination was captivated by the automated mechanics on the ship that were tracking the turns of the propeller in order to alert the crew about when maintenance would be required. Ritty took this... Read more »

Content is king

Brad Smith, Director of Product — ARI
July 8, 2013

“If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will.” These words were uttered by Microsoft founder Bill Gates way back in 1996, when he coined the term “content is... Read more »

Customer service that rocks: Building customer loyalty during and after sales

Mark Mooney, Director, Retail Performance - Pied Piper Management Company LLC
June 27, 2013

If we don’t take care of our customers, someone else will. ~ Unknown Rockanomics 101 says: Growth and profitability are easier to attain by keeping the customers you have and adding to, rather than continually trying to replace, the ones you are losing. It also says: Exceed what one would expect! How... Read more »

Are your Facebook fans talking about you?

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
June 25, 2013

Having a large base of Facebook users who have “liked” your page is great, but it’s more important to know how many of those users are actively engaged with your page. Facebook’s “Talking About This” metric provides that insight. Viewable to anybody, the number of people talking about your... Read more »

SoLoMo: A new buzzword you need to know

Doran Nurmi, Product Director of Website Platform — ARI
June 10, 2013

In a Powersports Business interview in the May 18 issue, our president and CEO, Roy W. Olivier, referred to “SoLoMo;” that made me wonder just how many dealers are familiar with the term. SoLoMo is an acronym for the integration of social, local and mobile marketing efforts. It’s more than just... Read more »

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