Social Media

Would your ‘window display’ bring me into your store?

Aubrey Amborn, Sales Manager, Powersports — ARI
December 9, 2013

During the holiday season, I’m reminded of walking down the streets of Old Colorado City as a kid. I was enticed by the window displays in each little store. The best stores had exciting displays that did a great job featuring many products, while not overwhelming my senses. It was these windows that... Read more »

Innovation (cubed) Part 2

Gary Gustafson, President — G-Force Consulting
December 3, 2013

Define, develop, deliver. In today’s world innovation is necessary in all three stages of a product or service launch. Here is part two in the series Innovation3. Stop punishing small mistakes — they can lead to big discoveries. The list of things discovered by accident are endless — penicillin,... Read more »

Your social presence: Are you being social or spamming?

Bob McCann, Director of Education — ARI
November 12, 2013

With more than 72 percent of adults on social media sites, if you’re not active on the main social media networks such as Facebook, Twitter and Google+, you’re missing a huge marketing opportunity. If you’re not sure how to tell the difference between being social and selling (known as spamming... Read more »


Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
November 4, 2013

“I may not be where I want to be, but I’m thankful for not being where I used to be.” — H. Akande Can you believe that it’s November already? I don’t want to use the big “C” word yet. I still have a hard time with ghouls and goblin candy being merchandised with industrial-sized packages... Read more »

CRM — An OEM/Dealer/Consumer love triangle

Dan Roglin, Partner — Incite Marketing
October 30, 2013

Let’s start with the commonly-accepted definition of CRM – Customer Relationship Management – and take a fresh look at it. The definition implies that the relationship begins after a consumer actually buys something and becomes a customer. For dealers, that is fairly accurate in terms of sales... Read more »

Innovation (cubed) Part 1

Gary Gustafson, President — G-Force Consulting
October 21, 2013

Powersports companies must define, develop and deliver innovative products and services with increasing speed to stay competitive today. I call it Innovation3 (cubed). The word innovation can mean a lot of things to a lot of people. So let’s define it as “a differentiation in the delivery of a product... Read more »

If it’s not about driving sales, then what is it about?

Bob McCann, Director of Education — ARI
October 7, 2013

The inaugural AIMExpo is right around the corner, and we’re dotting our i’s and crossing our t’s getting prepped for exhibiting at the show (Booth 923) as well as our educational sessions. I find it interesting to note the dealers who come to training sessions tend to be the leaders in the industry.... Read more »

Objections, what objections?

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
October 2, 2013

“Success is not what you have, but who you are” — Bo Bennet Invariably at some time during my dealer visits someone is going to bring up, “Just how do you deal with a client’s objections?” Good question, but is that the real question we should be asking? When I was a young whippersnapper... Read more »

Part 2: Tips for powersports startups and launches

Gary Gustafson, President — G-Force Consulting
September 26, 2013

Editor’s Note: This is the second in a two-part series of blogs from consultant Gary Gustafson, featuring tips for powersports startups. To read the first blog in this series, click here. 6. Your business has key functions that are not optional, just like your body’s vital organs. Some startups basically... Read more »

Get revved up for AIMExpo

Bob McCann, Director of Education — ARI
September 10, 2013

All of us at ARI at very excited about the inaugural launch of AIMExpo coming up next month in Orlando. We’re proud to sponsor the Powersports Business Institute @ AIMExpo’s Sales & Marketing track. This show offers dealers a unique opportunity to meet with OEM and aftermarket manufacturers,... Read more »

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