Social Media

Three steps to branding wealth

Chris Clovis, VP — Eaglerider Motorcycle Sales
January 2, 2014

With all due respect to my esteemed colleagues, there is no shortage of branding “experts” in the marketplace today. Many, however, simply aren’t necessary; especially for an entrepreneurial business like a motorcycle dealership. You’re never going to be Disney or Coca-Cola, so stop listening... Read more »

Megatrends in the powersports industry for 2014 — Part 1

Gary Gustafson, President — G-Force Consulting
December 30, 2013

Editor’s note: This is Part 1 in a series about megatrends Gary Gustafson sees for the industry for 2014. To read Part 2, click here. There are major political, demographic and economic forces shaping the outlook for our industry in 2014. Here is an overview of how those forces will affect manufacturers.  1.... Read more »

Emotion? Or just going through the motions?

Long Beach Show

Fran O'Hagan, President & CEO — Pied Piper Management Co.
December 13, 2013

All major motorcycle manufacturers exhibited at the Long Beach Motorcycle Show this year, but while they all started with the same empty show floor, their displays were each very different. Similarly, each manufacturer was assigned the same amount of time — 15 minutes — for a press conference to... Read more »

Would your ‘window display’ bring me into your store?

Aubrey Amborn, Sales Manager, Powersports — ARI
December 9, 2013

During the holiday season, I’m reminded of walking down the streets of Old Colorado City as a kid. I was enticed by the window displays in each little store. The best stores had exciting displays that did a great job featuring many products, while not overwhelming my senses. It was these windows that... Read more »

Innovation (cubed) Part 2

Gary Gustafson, President — G-Force Consulting
December 3, 2013

Define, develop, deliver. In today’s world innovation is necessary in all three stages of a product or service launch. Here is part two in the series Innovation3. Stop punishing small mistakes — they can lead to big discoveries. The list of things discovered by accident are endless — penicillin,... Read more »

Your social presence: Are you being social or spamming?

Bob McCann, Director of Education — ARI
November 12, 2013

With more than 72 percent of adults on social media sites, if you’re not active on the main social media networks such as Facebook, Twitter and Google+, you’re missing a huge marketing opportunity. If you’re not sure how to tell the difference between being social and selling (known as spamming... Read more »


Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
November 4, 2013

“I may not be where I want to be, but I’m thankful for not being where I used to be.” — H. Akande Can you believe that it’s November already? I don’t want to use the big “C” word yet. I still have a hard time with ghouls and goblin candy being merchandised with industrial-sized packages... Read more »

CRM — An OEM/Dealer/Consumer love triangle

Dan Roglin, Partner — Incite Marketing
October 30, 2013

Let’s start with the commonly-accepted definition of CRM – Customer Relationship Management – and take a fresh look at it. The definition implies that the relationship begins after a consumer actually buys something and becomes a customer. For dealers, that is fairly accurate in terms of sales... Read more »

Innovation (cubed) Part 1

Gary Gustafson, President — G-Force Consulting
October 21, 2013

Powersports companies must define, develop and deliver innovative products and services with increasing speed to stay competitive today. I call it Innovation3 (cubed). The word innovation can mean a lot of things to a lot of people. So let’s define it as “a differentiation in the delivery of a product... Read more »

If it’s not about driving sales, then what is it about?

Bob McCann, Director of Education — ARI
October 7, 2013

The inaugural AIMExpo is right around the corner, and we’re dotting our i’s and crossing our t’s getting prepped for exhibiting at the show (Booth 923) as well as our educational sessions. I find it interesting to note the dealers who come to training sessions tend to be the leaders in the industry.... Read more »

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