Social Media

Use inbound links to drive website traffic

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
February 25, 2014

January and February are typically the months where dealers give their websites a little extra love. Redesigns are completed. Page content is updated. But to give your website that full coat of paint, you need expand beyond the surface of your website to the Internet and specifically, your website traffic.... Read more »

Four off-season marketing tips

Bob McCann, Director of Education — ARI
February 10, 2014

With the polar vortex pretty much parked over the Midwest and snow falling as far south as the Florida panhandle, prime selling season might feel like it will never arrive. I assure you, before you know it, spring will arrive, and your doors will swing open and your counter will finally awake from hibernation.... Read more »

Expectations …

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
February 6, 2014

“You have to expect things of yourself before you can do them.” — Michael Jordan When I realized my dream of owning a motorcycle dealership, I believed I was prepared. I was ready for the undertaking and the challenge. After all, I had worked in and managed every department in a motorcycle dealership.... Read more »

Use your digital marketing savvy to sell more inventory

Laura Reinders, Marketing Manager — PowerSports Network & Traffic Log Pro
January 27, 2014

January is the month of new beginnings. New Year’s Resolutions are tried out. Some are kept. Most aren’t. But you still carry renewed ambition for improvement. So let’s use that ambition to sell more units in 2014 with improved online marketing. Let’s start with the basics: Add your inventory... Read more »

4 simple steps to make your email marketing mobile friendly

Bob McCann, Director of Education — ARI
January 13, 2014

Mobile email marketing has reached its tipping point. According to a 2013 Q3 Experian Marketing Services Benchmark Study, 50 percent of unique email opens now occur on mobile. With this swiftly growing shift to consumers engaging with email on mobile devices, both smartphones and tablets, we’re challenging... Read more »

Reflections, reservations and resolutions

Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
January 6, 2014

“Success is simple. Do what’s right, the right way, at the right time.” — Arnold Glasgow I’m sure not the first to say this, and I won’t be the last, but here goes: Didn’t 2013 go by fast? Every year we all seem to say the same thing: the year went by way too quickly. Thank goodness though,... Read more »

Three steps to branding wealth

Chris Clovis, VP — Eaglerider Motorcycle Sales
January 2, 2014

With all due respect to my esteemed colleagues, there is no shortage of branding “experts” in the marketplace today. Many, however, simply aren’t necessary; especially for an entrepreneurial business like a motorcycle dealership. You’re never going to be Disney or Coca-Cola, so stop listening... Read more »

Megatrends in the powersports industry for 2014 — Part 1

Gary Gustafson, President — G-Force Consulting
December 30, 2013

Editor’s note: This is Part 1 in a series about megatrends Gary Gustafson sees for the industry for 2014. To read Part 2, click here. There are major political, demographic and economic forces shaping the outlook for our industry in 2014. Here is an overview of how those forces will affect manufacturers.  1.... Read more »

Emotion? Or just going through the motions?

Long Beach Show

Fran O'Hagan, President & CEO — Pied Piper Management Co.
December 13, 2013

All major motorcycle manufacturers exhibited at the Long Beach Motorcycle Show this year, but while they all started with the same empty show floor, their displays were each very different. Similarly, each manufacturer was assigned the same amount of time — 15 minutes — for a press conference to... Read more »

Would your ‘window display’ bring me into your store?

Aubrey Amborn, Sales Manager, Powersports — ARI
December 9, 2013

During the holiday season, I’m reminded of walking down the streets of Old Colorado City as a kid. I was enticed by the window displays in each little store. The best stores had exciting displays that did a great job featuring many products, while not overwhelming my senses. It was these windows that... Read more »

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