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It’s back in the black for Suzuki Motor America

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By Liz Keener, Managing Editor
January 18, 2015

Suzuki’s American subsidiary reports profitable first year Eighteen months after buying the assets of American Suzuki Motor Corporation, the new Suzuki Motor of America, Inc. (SMAI) gathered its dealers to unveil new models, announce new programs, reinvigorate its network and prove that though SMAI... Read more »

Manheim North America names Barnard president

January 18, 2015

Cox Automotive president Sandy Schwartz announced on Dec. 12 that Janet Barnard will take on the role as president of Manheim North America, effective immediately. Barnard previously served as executive vice president and chief operating officer. In her new role, Barnard will continue to lead the company’s... Read more »

NPA promotes Altieri to director


January 15, 2015

National Powersport Auctions (NPA) recently promoted Tony Altieri to director of business development. In his new role, Altieri will lead the company’s strategic business development initiatives as set by the Executive team and be responsible for managing several major NPA accounts. In addition,... Read more »

MAHLE produces first filter catalog

January 15, 2015

Farmington Hills, Mich.-based MAHLE Aftermarket Inc. has announced the publication of its 2015 Powersports Filter Catalog (No. FI-70-15) including part numbers for MAHLE Original oil filters, air filters and fuel filters. The new filter catalog, available in print and online, includes coverage for a... Read more »

Pro Watercross Tour adds Dallas stop for 2015

January 15, 2015

The Pro Watercross Tour announced that the Dallas suburb of Lewisville, Texas, will be one of the 2015 tour stops. The Liberty Cup will take place on July 17-19 at Lake Park on Lewisville Lake. Lewisville Lake is considered to be the recreational hub of the Dallas-Fort Worth metroplex. “Lewisville... Read more »

Patent pending status for removable traction mats


January 13, 2015

Marine Mat, an Oldsmar, Fla., company, announced that it has obtained patent pending status for removable EVA foam traction mats. “This invention is a huge step forward in making EVA foam traction mats more appealing to boat owners and competitive with traditional flooring products like carpet,”... Read more »

Yamaha names contest winner


January 11, 2015

Yamaha Motor Corp., U.S.A., announced Kylie Ahart of Marietta, Ohio, as the Yamaha “All-American ATV Racer” at the recent Grand National Cross Country (GNCC) awards banquet. Ahart was voted to the top position by her peers, friends and fans in an online contest hosted by Yamaha as a person and racer... Read more »

Pre-owned sales part of service attention

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By Dave McMahon, Editor in Chief
January 9, 2015

Customers build knowledge, relationships at service seminars It’s easy to see that customers feel welcome at Simply Street Bikes in Eden Prairie, Minn. Their kids do, too. Look no further than a recent un-winter-like December Saturday, when the dealership hosted a pair of well-attended seminars in... Read more »

BMW Motorrad USA sales rise in November

January 9, 2015

BMW Motorrad USA reported sales of 833 motorcycles in November, an increase of 1.5 percent above the total of 821 motorcycles sold in November 2013. The new-for-2014 R 1200 GS Adventure was the best performing model in the month with 140 deliveries, helping drive growth of 66 percent in R-Series sales... Read more »

DiFazio opens another N.J. H-D store

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January 7, 2015

Garden State Harley-Davidson moves into new 26,000 square-foot location Owner Bobby DiFazio has owned Williams Harley-Davidson in Lebanon, N.J., since 1999. That highly successful operation led DiFazio to purchase a second store within the last few years — Kosco H-D in northern New Jersey. In November,... Read more »

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