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Firebrand looking to add a spark to market

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By Dave McMahon, Editor in Chief
May 4, 2015

Former Vance & Hines duo begins new parts adventure John Peck makes no bones that his duties are plenty as president of Firebrand Design, LLC, the newly launched manufacturer of aftermarket products for motorcycles. And business partner and vice president of development Leigh Crawford, well, he’s... Read more »

Wisconsin wins SAE Snowmobile Challenge at Michigan Tech

May 4, 2015

The 16th Annual SAE Snowmobile Challenge was held March 3-7 at Michigan Technological University in Houghton, Mich., with more than 20 teams from the U.S., Canada and Finland participating.  The members of the International Snowmobile Manufacturers Association — Arctic Cat, BRP, Polaris and Yamaha... Read more »

Yamaha Y-TRACK app for YZF-R1M now available for Android

May 4, 2015

Yamaha Motor Corporation, U.S.A., has announced that its proprietary Y-TRAC System smartphone and tablet applications, for use with the 2015 Yamaha YZF-R1M, are now available for Android devices via the Google Play Store. “The Yamaha-exclusive Y-TRAC applications enable riders to connect with their... Read more »

BRP, Touratech team up for sled

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May 1, 2015

Lynx adventure sled built for European market   BRP has introduced the 2016 Lynx snowmobiles developed for ultimate adventures, and the ultimate gear to ride them. Lynx snowmobiles are only offered for sale in European and Russian markets. The Lynx Commander Touratech sled was developed in cooperation... Read more »

Vance & Hines drops Grenade into market

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By Dave McMahon, Editor in Chief
May 1, 2015

2-into-2 exhaust expected to be a hit Dealers looking for a service department enhancement would have been able to find the ideal shop addition in February. In addition to extensive new exhaust product, Vance & Hines continued to tout its latest FG3 Fuelpak. And while the product has been available... Read more »

Helmet House adds Michigan account rep

May 1, 2015

Helmet House, Inc., announced that Nick Vaughn has been named account representative for Michigan. Vaughn has experience in both inside and outside sales in the industry, along with inventory and business operations knowledge. He will be based in Grand Rapids and is replacing longtime Helmet House account... Read more »

KTM executive board contracts extended early

May 1, 2015

Coming off its best financial year in the company’s history, KTM AG’s Supervisory Board announced that the contracts of its Executive Board members have been extended until Feb. 29, 2020. The Executive Board of KTM AG consists of Stefan Pierer (chairman of the Executive Board), Harald Plöckinger,... Read more »

New apparel brand launches

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April 29, 2015

Indianapolis-based American Metric Motorcycle Company (AMMC), a metric-focused apparel company, is celebrating the launch of its first collection of T-shirts, beanies, work shirts and hoodies for the metric enthusiast. AMMC offers quality apparel, value and selection to mirror the very reasons metric... Read more »

FXR Racing restructures Western U.S. sales

April 29, 2015

Backcountry guru Rasmussen to direct sales and marketing   FXR Racing has announced the reorganization and restructuring of its Western U.S. sales. FXR has contracted Rasmussen Style Sales Management (RSSM), owned by Bret Rasmussen, to take over direction of its sales and marketing program in the... Read more »

Dealership celebrates 15th anniversary with open house

April 29, 2015

Southern California Motorcycles invites riders and enthusiasts of all ages as well as their family and friends to a Spring Open House and 15th anniversary celebration. The event will take place on Saturday, April 11, from 10 a.m.-5 p.m. The location is 515 W Lambert Road in Brea. Attendees will be able... Read more »

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