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Southern California Motorcycles adds Suzuki to lineup

July 16, 2014

Southern California Motorcycles in Brea, Calif., has added Suzuki motorcycles to its lineup. Sales are expected to begin in July, with a grand opening on July 26. There will be live music, free food, demo rides, a vendor fair and more. The dealership is undergoing major construction to rearrange its... Read more »

K&N Filters partners with AMA EnduroCross

July 16, 2014

Endurocross will be among the series highlighted on The Racer X Show. K&N Performance Filters has partnered with AMA Geico Motorcycle EnduroCross fueled by Monster Energy as the official Air Filter and Oil Filter for the 2014 season. “K&N has a great legacy in all forms of motorsports, so we... Read more »

Power 50 dealer adds electric motorcycle to lineup

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July 14, 2014

Brammo, Inc., announced that Brammo Newport Beach is the newest member of its dealer network. The Costa Mesa, Calif., dealership also carries Ducati and Triumph, and was a PSB Power 50 dealer in 2013. “I believe that electric motorcycles are becoming an important segment in our industry,” Mike Guerin,... Read more »

Motoblot gets started with dealer participation

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Dave McMahon, Editor in Chief
July 14, 2014

Vintage rally boosted by dealership bike building event A lack of mods brought on a name change for the largest annual vintage motorcycle and scooter rally in the U.S. Even so, the newly named Motoblot proved to be a success in Year 1 in Chicago, thanks in large part to a bike building competition that... Read more »

STI Tire & Wheel launches new website

July 14, 2014

STI Tire & Wheel has launched its redesigned website. Led by bolder STI product photos and easy-to-navigate categories, the new site also gives visitors more detailed presentation of features-and-benefits information. The site is built on a responsive design that works as well on mobile devices and... Read more »

Spark providing an early boost for PWC dealers

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Dave McMahon, Editor in Chief
July 11, 2014

Sea-Doo dealers take part in demo tour activities They wanted to see what the Sea-Doo Spark was all about so badly that they drove up from Iowa simply to take a test ride. That’s right, hours in the car for a short ride not even around the lake, but instead around a six-buoy demo course. Dealers who... Read more »

Bidding farewell after 8 years of off-roading

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Tom Kaiser, Contributing Writer
July 11, 2014

Editor’s note: In June, Tom Kaiser bid farewell to his position as senior editor of Powersports Business in order to accept a position with an automotive B2B publication based in the Twin Cities. Kaiser spent eight years with EPG Media, including his recent stint with PSB. Along the way, he encountered... Read more »

Sabertooth looks to three wheels for expansion

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Liz Keener, Managing Editor
July 11, 2014

Purpose-built trike designed to reach mass market Sabertooth’s WildCat motorcycles are sights — and sounds — to behold. The chopper-style bikes powered by Ford racing V-8s are eye- and ear-catching, but they’re not on every rider’s wish list. With that in mind, Sabertooth is looking to expand... Read more »

Schuberth names new CEO, CFO

July 11, 2014

After financial investor Perusa took over as principal shareholder in September 2013, the reorganization of the German helmet manufacturer Schuberth is taking shape as Jan-Christian Becker has been officially confirmed in his position as CEO of the Magdeburg company. He had been managing the Schuberth... Read more »

A grand re-opening to celebrate community

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John Galvin, Contributing Writer
July 9, 2014

Southern Thunder H-D starts anew under Parsons’ ownership “Motorcycles have that edge to them; they add excitement to your life, and that’s the type of thing people want to share. When you sell a motorcycle, the customer becomes part of a community, and then they start interacting within that community.” That’s... Read more »

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