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BRP, Mossy Oak form partnership

February 2, 2015

BRP and Mossy Oak have concluded a joint marketing agreement to bring the ultimate powersports experience to hunters and outdoor enthusiasts. “You’d be hard-pressed to find a hunter or land owner that doesn’t own an ATV or side-by-side vehicle. These vehicles have become a necessary tool for outdoors... Read more »

Bell Helmets, Pro Circuit announce race partnership

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January 30, 2015

Bell Helmets and Pro Circuit Racing announced a partnership in which Bell will be the official helmet for the 250 team. “Bell has 60 years of experience innovating powersports and bicycle head protection, plus incredible resources from its sister companies Riddell and Giro, which has culminated into... Read more »

STI expands Outback tire line

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January 30, 2015

The STI Outback lineup now offers even more choices for owners of UTVs and ATVs. The new Outback XLT tires add four new sizes, including 30/9-14, 30/11-14, 30/9-17 and 30/11-17. The taller tire profile, offered to fit 14- and 17-inch wheels, makes these tires ideal for today’s big-bore UTVs. The new... Read more »

BMW Motorrad flagship store opens in Cape Town

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January 28, 2015

‘Make Life a Ride’ brand concept store is worldwide first For more than 90 years, BMW Motorrad has created innovative products to provide novice and experienced riders with sheer riding pleasure. In November, BMW Motorrad opened a new BMW Motorrad concept store in Cape Town, South Africa. The... Read more »

Reliable V-Twin Expo set for Cincy

A heavy turnout of dealers is expected again in Cincy.

By Dave McMahon, Editor in Chief
January 28, 2015

‘Upbeat’ industry bodes well for annual event Jim Betlach found himself in the sticker printing business as he ramped up the marketing and promotional efforts for the 15th annual V-Twin Expo in Cincinnati. The show manager, seeking new ways to get the V-twin marketplace amped up for the annual running... Read more »

2014 Top-Read Stories from

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January 27, 2015

1. Can-Am unveils 2015 off-road lineup 2. Yamaha unveils 6-seater Viking VI, starting at $12,799 3. Hi-tech SKULLY helmet offering financing option 4. 2015 Polaris RZR XP 1000 and RZR XP 4 1000 get added power 5. Polaris unveils revolutionary new Sportsman ACE 6. 121hp Can-Am Maverick X ds offers industry-first... Read more »

USXC openers heavy on Arctic Cat wins

January 27, 2015

Team Arctic cross-country racers rang in the New Year with a crushing performance at the USXC J&K Marine 200 in Detroit Lakes, Minn., scoring wins in 16 of 19 classes and capturing 30 of 57 podium positions in the second event of the USXC season. Team Green’s performance was headlined by Zach... Read more »

Ski-Doo unveils RAS 2 Front Suspension Kit


January 22, 2015

BRP makes it easy for owners of older Ski-Doo snowmobiles to upgrade to the latest front suspension with the RAS 2 Front Suspension kit. This kit delivers the RAS 2 benefits of better straight-line tracking in big bumps, lighter weight and great styling, with X Package calibration. The RAS 2 Front Suspension... Read more »

GE survey: Pre-owned still a top industry trend

January 22, 2015

No respondents expecting sales decline in 2015   The industry is expecting to close out the year with strong sales, according to a survey conducted by GE Capital, Commercial Distribution Finance (CDF). Fifty-three percent of respondents anticipate 2014 full-year sales growth of at least 10 percent,... Read more »

Snowmobile Hall induction set for Feb. 7

January 22, 2015

The Snowmobile Hall of Fame and Museum in St. Germain, Wis., announced its four inductees for 2015: Bob Enns, Herb Howe, Pat Mach and Mark Zelich. Enns, of Oak Bluff, Man., was a star racer for the famed Enduro Team Deere in the 1970s and captured key victories in multiple ICCSF cross-country races... Read more »

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