Social Media

Look Marketing wins award for Sea-Doo Spark event

March 18, 2015

Melbourne, Fla.-based LOOK Marketing was awarded the Neptune Award at the Miami International Boat Show for Best Event Marketing/Sales Promotion of 2014 for its integrated production of the Sea-Doo #SPARKSOMEFUN Test Ride Tour by the Marine Marketers of America. “LOOK really took this series of Sea-Doo... Read more »

Seat Concepts acquires Quad Tech-ATV

March 18, 2015

Seat Concepts, a premium aftermarket motorcycle seat maker, announced the acquisition of Quad Tech-ATV. The two companies have had a long time association, with Seat Concepts providing production and design services to Quad Tech’s ATV market. Seat Concepts plans a major influx of development and resources... Read more »

A new show plus a repeat equals success for Parts

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By Liz Keener, Managing Editor
March 16, 2015

Regional Showcases bring strong outlook for 2015 Outside AmericasMart in Atlanta, Ga., the weather was rainy and gloomy on Feb. 22, but inside, dealers and vendors were abuzz about the upcoming riding season. Feb. 21-22 marked the second weekend in a row of Parts Unlimited/Drag Specialties Regional... Read more »

Yamaha RiDEs home with innovation award

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By Kate Swanson, Assistant Editor
March 16, 2015

New RiDE dual-throttle system WaverRunners honored by NMMA   For Yamaha WaveRunner dealers, 2015 is off to a great start. Since the launch of the RiDE dual throttle control system on WaveRunners last summer, Yamaha has been gaining speed and easily maneuvering through the marketplace. Most recently,... Read more »

Rigid Industries gets acquired

March 16, 2015

Rigid Industries LED Lighting has been acquired by Truck-Lite Co., LLC of Falconer, N.Y., a member of the PENSKE Corporation. Together, Rigid Industries and Truck-Lite will now offer the complete package of DOT, off-road and accessory LED lighting for not only on and off-road vehicular markets, but markets... Read more »

Garmin reports strong revenue in fiscal 2014

March 16, 2015

Switzerland-based Garmin Ltd. announced a 9-percent revenue increase for the fiscal year ended Dec. 27, 2014, compared to the year-ago period. Highlights for the recent quarter ended include gross and operating margins increasing 54 percent and 22 percent, respectively, from the year-ago quarter.

Pro Watercross World Championship set for Florida

March 13, 2015

The Pro Watercoss World Championship will be held Sept. 19-27 at Sugden Park in Naples, Fla. “Over the past several months, Pro Watercross has visited five different potential venues from all over the U.S. — two on the East Coast, one in the Midwest and two on the West Coast. Naples was the final... Read more »

Stepping into the motorcycle market

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By Liz Keener, Managing Editor
March 11, 2015

Bates Footwear adds riding boots to law enforcement, military lineup For 130 years, Bates Footwear has focused on a tight customer base, producing footwear for members of the military and law enforcement and security officers, a base which it refers to as “those who wear uniforms for their job.”... Read more »

Wakeboard behind a PWC without a driver

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March 11, 2015

Wake Solo set for summer launch with $1,000 MSRP   San Diego-based company Wake Solo Inc. has filed a patent for its product that allows the user to wakeboard behind a PWC without a driver. Nobody to tow you when you want to be towed? Wake Solo’s product solves that problem without the need for... Read more »

Southland Cycle Center benefits from outstanding service department

Marc Johnson, owner of Southland Cycle Center, continues to see growth at his single-line Power 50 Suzuki dealership in California.

By Dave McMahon, Editor in Chief
March 11, 2015

Being a small, 2,000-square-foot single-line Suzuki dealer in central Orange County has its benefits for Southland Cycle Center. Located in Garden Grove, Calif., just a block east of Beach Boulevard and four miles south of Knotts Berry Farm, Southland benefits from a customer base that rides year-round.... Read more »

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