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Yamaha hits target with new models

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July 15, 2015

Star Bolt, R-series and FZ-series hit the mark Dennis McNeal, vice president of Motorcycle Operations for Yamaha Motor Corporation, U.S.A., was all smiles in late May. Not only had the OEM planned to unveil its new YZ250X, along with 2016 updates to other key models within the coming days, but it had... Read more »

Lazer Star Lights awarded patent for light bars

July 15, 2015

Paso Robles, Calif.-based Lazer Star Lights was awarded patent number 8974102 on March 10, which protects Lazer Star’s intellectual property of a number of innovative solutions for LED light bars. Foremost among the patent’s claims is the unique power design of Lazer Star’s light bars: Power input... Read more »

Hisun making a splash in the U.S.

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By Dave McMahon, Editor in Chief
July 13, 2015

Behind-the-scenes factory tour in China shows strong future   The biggest name in utility vehicles that most have never heard of likely won’t be a sleeping giant for very long now that it’s launched its own brand. Considering the room for growth at the company’s 7.1 million-square-foot factory... Read more »

Great Day’s new packaging hits dealerships

July 13, 2015

Great Day, Inc.’s new color-label boxes have arrived in dealerships, the company announced. Great Day’s products were previously only available in plain white boxes with no photos or specs. The new merchandising is designed for a more appealing store display and to attract consumer attention. Great... Read more »

STI Tire & Wheel full-coverage center caps unveiled

July 13, 2015

STI Tire & Wheel has unveiled new options for customizing the STI HD5 Beadlock and HD6 wheels with optional full-coverage center caps. The optional caps deliver a clean no-lug look by adding a durable center cap that clips in securely.  STI’s new full-coverage center caps The full-coverage center... Read more »

Dealership makes waves with sponsorship

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By Kate Swanson, Assistant Editor
July 10, 2015

Hidden Trails Motorsports becomes title sponsor of Pro Watercross For Trey Frame, president of Hidden Trails Motorsports, the opportunity to sponsor the Pro Watercross Championship was a dream come true. “As a kid, I followed the Budweiser National Tour, and I guess you could say that’s how my... Read more »

Industry expert finds Zero Motorcycles a gem indeed

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July 8, 2015

Gart Sutton 20-group members to gain insight into electric bikes Gart Sutton, founder of industry consultancy and 20-Club moderator Gart Sutton & Associates, recently ventured to Zero Motorcycles headquarters in California to learn more about the growing electric motorcycle maker. Gart then proceed... Read more »

High school student represents Polaris at Robotics Challenge

July 8, 2015

Polaris Industries Inc. has selected Patrick Henry High School student Jared Voight to accompany Polaris officials at the upcoming DARPA Robotics Challenge (DRC) Finals to be held June 5-6, at the Fairplex, in Pomona, Calif. Voight will be able to write about his experiences on Polaris’ social media... Read more »

Kubota expands U.S. manufacturing operations

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July 6, 2015

Kubota Tractor Corporation (KTC) and Kubota Manufacturing of America Corporation (KMA) on May 26 officially announced plans to increase production capacity for Kubota equipment in the U.S. by building a new manufacturing plant and expanding its existing operations in Gainesville, Ga. The company’s... Read more »

Chaney pilots Maverick to Mountaineer Run Victory

July 6, 2015

Can-Am Maverick 1000R side-by-side vehicle racer Kyle Chaney won the XC1 Pro UTV class at the Mountaineer Run Grand National Cross Country race the weekend of May 23-24 in West Virginia. Can-Am Maverick 1000R pilots swept the XC1 Pro class and also won the XC2 Pro Sport and Amateur Limited classes at... Read more »

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