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Zero Motorcycles adds managing director for Europe

October 20, 2014

Zero Motorcycles announced that Umberto Uccelli has joined the company as managing director of Zero Motorcycles Europe, where he will lead all of Zero’s European operations. Uccelli’s career spans more than 20 years with brands that include MV Augusta, Ducati and BMW. “I’m inspired by the opportunity... Read more »

American Honda sponsors AMA Hall of Fame induction


October 17, 2014

The American Motorcyclist Association welcomes American Honda Motor Co., Inc. as the title sponsor of the AMA Motorcycle Hall of Fame Induction Ceremony being held Friday, Oct. 17, at the Orange County Convention Center in Orlando, Fla. Tickets for the American Honda AMA Motorcycle Hall of Fame Induction... Read more »

MSF offers courses for AIMExpo attendees


October 17, 2014

The Motorcycle Safety Foundation will be giving AIMExpo attendees the experience of riding real motorcycles with the help of MSF-certified RiderCoaches during the 2014 American International Motorcycle Expo on Oct. 18 and 19 just outside of the Orange County Convention Center in Orlando. MSF-certified... Read more »

Benfield’s latest venture ‘a dream experience’

1314News-Benfield Acorn610x300

October 17, 2014

New Acorn Woods owner lifting aftermarket branding You could say Ron Benfield has come full circle as owner of Acorn Woods Communications. A decade ago, Benfield was the accessory marketing manager at American Suzuki Motor Corp., where he worked on several big projects with Yoshimura R&D, specifically... Read more »

Dealers high on 2015 WaveRunner lineup


Dave McMahon, Editor in Chief
October 16, 2014

Dual handlebar throttle controls a welcome addition   Ron Seidner, owner of Bert’s Mega Mall in California, didn’t know where to begin after seeing the 2015 Yamaha WaveRunner lineup. The mid-August unveiling at the Fontainebleau oceanfront resort in Miami was a long way from his 230,000-square-foot... Read more »

Held to launch 2015 collection at AIMExpo


October 16, 2014

Aliso Viejo, Calif.-based Held USA will be launching its all-new 2015 collection at AIMExpo in Orlando. Dealers and attendees will be able to see the complete lineup of Held motorcycle apparel, gloves and luggage. Held USA will be set up at booth #921. Held representatives from the U.S. and Germany... Read more »

WPS now a Pro Circuit distributor

October 16, 2014

WPS (Western Power Sports, Inc.) has added off-road motorcycle exhaust and aftermarket performance parts maker Pro Circuit to its list of product vendors. In 1991, Pro Circuit put together a race team, and since then, the Pro Circuit race team has won more than 200 AMA races and 28 championship titles. ... Read more »

Become a 2015 PSBI speaker

October 16, 2014

Believe it or not, we’re already in the planning stages of the 2015 Powersports Business Institute @ AIMExpo in Orlando, and we hope you are also. If you would like to be considered as a speaker for next year’s event — or would like to recommend a speaker — simply send an email to Powersports... Read more »

Connect the names with faces at PSB Institute

October 16, 2014

Here’s a closer look at the speakers who will be presenting dealer training sessions during the Powersports Business Institute @ AIMExpo. The PSB Institute, brought to you by CDK Global and STA-BIL, will be held Thursday and Friday, Oct. 16-17, at the Orange County Convention Center. See Page 20 for... Read more »

Learn more about the PSB Institute sessions

October 16, 2014

Don’t miss the Powersports Business Institute @ AIMExpo during your time in Orlando. Conveniently located in the meeting rooms adjacent to the Exhibit Hall, the PSB Institute @ AIMExpo is once again loaded with profit-building sessions. All for free, with no registration required. Just pick out your... Read more »

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