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MAHLE produces first filter catalog

January 15, 2015

Farmington Hills, Mich.-based MAHLE Aftermarket Inc. has announced the publication of its 2015 Powersports Filter Catalog (No. FI-70-15) including part numbers for MAHLE Original oil filters, air filters and fuel filters. The new filter catalog, available in print and online, includes coverage for a... Read more »

Pro Watercross Tour adds Dallas stop for 2015

January 15, 2015

The Pro Watercross Tour announced that the Dallas suburb of Lewisville, Texas, will be one of the 2015 tour stops. The Liberty Cup will take place on July 17-19 at Lake Park on Lewisville Lake. Lewisville Lake is considered to be the recreational hub of the Dallas-Fort Worth metroplex. “Lewisville... Read more »

Patent pending status for removable traction mats


January 13, 2015

Marine Mat, an Oldsmar, Fla., company, announced that it has obtained patent pending status for removable EVA foam traction mats. “This invention is a huge step forward in making EVA foam traction mats more appealing to boat owners and competitive with traditional flooring products like carpet,”... Read more »

Yamaha names contest winner


January 11, 2015

Yamaha Motor Corp., U.S.A., announced Kylie Ahart of Marietta, Ohio, as the Yamaha “All-American ATV Racer” at the recent Grand National Cross Country (GNCC) awards banquet. Ahart was voted to the top position by her peers, friends and fans in an online contest hosted by Yamaha as a person and racer... Read more »

Pre-owned sales part of service attention

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By Dave McMahon, Editor in Chief
January 9, 2015

Customers build knowledge, relationships at service seminars It’s easy to see that customers feel welcome at Simply Street Bikes in Eden Prairie, Minn. Their kids do, too. Look no further than a recent un-winter-like December Saturday, when the dealership hosted a pair of well-attended seminars in... Read more »

BMW Motorrad USA sales rise in November

January 9, 2015

BMW Motorrad USA reported sales of 833 motorcycles in November, an increase of 1.5 percent above the total of 821 motorcycles sold in November 2013. The new-for-2014 R 1200 GS Adventure was the best performing model in the month with 140 deliveries, helping drive growth of 66 percent in R-Series sales... Read more »

DiFazio opens another N.J. H-D store

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January 7, 2015

Garden State Harley-Davidson moves into new 26,000 square-foot location Owner Bobby DiFazio has owned Williams Harley-Davidson in Lebanon, N.J., since 1999. That highly successful operation led DiFazio to purchase a second store within the last few years — Kosco H-D in northern New Jersey. In November,... Read more »

R2C Performance Filters offer UTV applications

January 7, 2015

R2C Performance Products, manufacturer of high efficiency, low restriction synthetic fiber engine intake filters for the automotive performance world, now offers applications for the powersports marketplace. The highly efficient, synthetic filter media is unique to all R2C off-road or severe-duty filtration... Read more »

Sea-Doo X-Team claims Kings Cup

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January 5, 2015

BRP closed the 2014 watercraft racing season with a dominating performance at the King’s Cup, winning six of the seven runabout championships featuring modern four-stroke models. Sea-Doo racers from around the world congregated in Thailand to compete in the last high-profile race of the year. Of the... Read more »

MSR sponsoring AMA’s Big 6 races

January 5, 2015

Malcolm Smith Racing (MSR) has signed a two-year contract to be the presenting sponsor of the AMA District 37 Big 6 Grand Prix Series (Big 6) beginning in 2015. The largest AMA-sanctioned off-road racing series west of the Mississippi, Big 6 strives not only to strengthen relationships with current... Read more »

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