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Great Day looks to build ATV/UTV aftermarket brand

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By Liz Keener, Managing Editor
September 29, 2014

New packaging, new products created to drive business Great Day, Inc. has been involved in the powersports aftermarket industry for more than a decade, but as the company develops more products, it is also looking to increase its brand presence. “Right now we’re in the pioneering days of our... Read more »

K&N adds international sales director

September 29, 2014

Brad Otoupalik has joined the K&N family as senior director international sales. Previously, he was director of international business development for Magnaflow Exhaust Products and vice president of sales for performance and motorsports at Cosworth Engineering. Brad Otoupalik Jon Holder, who was... Read more »

Access fight ends for SAWS

September 29, 2014

Access fight ends for SAWS The Snowmobile Alliance of Western States (SAWS), which supported snowmobilers’ right to ride, announced in August that SAWS volunteers unanimously voted to disband the organization effective Sept. 1, which also happens to be the 10-year anniversary of SAWS. SAWS volunteer... Read more »

Giant Loop launches packing systems for snowmobiles

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September 26, 2014

Tunnel bags and gear pockets are first products Adventure-proof packing systems innovator Giant Loop announced the introduction of a new line of products this fall for the 2014-15 snowmobile season. The new Giant Loop Snow line is targeted at the hardcore mountain sledder, demanding touring snowmobile... Read more »

Arch Motorcycle prepares for V-twin launch

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September 26, 2014

In October 2012, the formation of the Arch Motorcycle Company was announced, with the company’s intent to build a performance-oriented, American V-twin motorcycle. On Sept. 4, the Arch was scheduled to launch its website with full specs and details on ordering its first model, the KRGT-1. Along... Read more »

Indian accessories demand helps Aeromach USA thrive

September 26, 2014

When Polaris Industries acquired Indian Motorcycle in 2011, the team at Aeromach USA immediately began thinking about new products that could be manufactured. Aeromach is a Charlotte, N.C.-based manufacturer of billet aluminum motorcycle accessories. It wasn’t until late 2013 that the first all-new... Read more »

Western Power Sports adds to snow lines

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Liz Keener, Managing Editor
September 24, 2014

FLY, Triple 9 reveal new and updated products Though the temperatures outside Western Power Sports’ Snow Showcase were in the 80s during the distributor’s August event in Minneapolis, inside the talk was all about cold weather. FLY Racing has begun making serious headway with is snowmobile gear line,... Read more »

MAP policies enhanced by companies

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By Dave McMahon, Editor in Chief
September 24, 2014

Maxxis, CST, Seizmik bolster policies to benefit dealers, brands A pair of key aftermarket companies recently enacted enhanced MAP (Minimum Advertised Price) policies that are meant to improve dealer margin and protect brand value. Harry Tripp, Specialty Division manager of Maxxis International –... Read more »

Polaris offering special 3-year factory warranty on RMKs

September 24, 2014

During the Polaris Factory Authorized Clearance, snowmobilers can get a three-year factory warranty when they purchase any RMK model, the same sleds that have dominated Rocky Mountain Hillclimb Association stock classes for the past two seasons with 50 wins in 52 races. This special, limited-time offer... Read more »

Yoshimura introduces franchise accessory kits

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Liz Keener, Managing Editor
September 22, 2014

Packages designed to increase margin on new bikes Dave Waugh, director of sales for Yoshimura R&D of America, Inc., center, explains the company’s new franchise kits at the Tucker Rocky Brand Expo in July. Yoshimura wanted to be noticed at the Tucker Rocky/Biker’s Choice Brand Expo. Not that... Read more »

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