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New dirt bike oil from AMSOIL

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February 20, 2015

AMSOIL has unveiled its new synthetic dirt bike oil, available in three viscosities. The oils are made to deliver maximum protection and performance for a wide range of dirt bike applications in need of 10W-40, 10W-50 or 10W-60 viscosities. This new product line fulfills the demand for dirt-bike-specific... Read more »

STI Tire & Wheel accepting racer resumes

February 20, 2015

STI Tire & Wheel is providing sponsorship support to a wide variety of racers, including ATV, UTV and off-road motorcycle racers in the U.S., and is now accepting racer resumes. Just as it did in 2014, STI will support selected racers in national race series events like GNCC Racing and WORCS Racing,... Read more »

ProTaper partners with Rockstar Energy Husqvarna Factory Off-Road

February 18, 2015

ProTaper has joined forces with Rockstar Energy Factory Husqvarna for the 2015 off-road season. “ProTaper is pleased to announce a partnership with the Rockstar Energy Husqvarna Factory Racing Off-Road Team for the 2015 season … and beyond,” ProTaper brand manager Paul Perebijnos said. “With... Read more »

Ducati showing growth in China

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February 16, 2015

The motorcycle marketplace in China remains lackluster due to governmental policies that ban or restrict the use motorcycles in more than 200 cities. That said, Ducati China’s dealer network has expanded to eight dealerships in eight cities (Shanghai, Beijing, Chengdu, Chongqing, Haikou, Kunming,... Read more »

Suzuki V-Strom 650XT now in U.K. dealerships

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February 13, 2015

Suzuki’s new V-Strom 650XT is now available in U.K. dealerships, with pricing confirmed at £7,499 ($11,311). Based on the popular V-Strom 650, which has been the best-selling mid-capacity dual-purpose motorcycle over the last decade, the new XT version boasts lightweight DID wire spoke rims, designed... Read more »

A gathering space for riders and non-riders alike

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By Liz Keener, Managing Editor
February 11, 2015

Six Bends H-D focuses on outdoor spaces to deliver a social experience When the industry talks about the expanse of any given dealership, often the number that is brought up is the square footage of the facility itself. While Scott Fischer Enterprises’ Six Bends Harley-Davidson’s dealership comes... Read more »

CST sponsors San Antonio Spurs

February 9, 2015

In its first corporate sponsorship in the U.S., CST has signed a deal with the San Antonio Spurs basketball team, winners of last season’s NBA championship. In effect for the remainder of the current season, the deal takes CST’s exposure in the U.S. to a new level. Among the benefits for the company... Read more »

Backstage Pass event showcases service

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February 9, 2015

Sister dealerships St. Paul Harley-Davidson in St. Paul, Minn., and Wild Prairie Harley-Davidson in Eden Prairie, Minn., each hosted a Backstage Pass to Service event from 9 a.m. to 4 p.m. on Saturday, Jan. 10. St. Paul Harley-Davidson’s service department welcomed customers with its annual Backstage... Read more »

Curtis reveals new Viking cab system

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February 6, 2015

Worcester, Mass.-based Curtis Industries has unveiled its new cab system for the Yamaha Viking. The Curtis cab features rugged, all-steel panels. The doors are powder-coated 16-gauge steel for structural strength. Large windows with dual sliders provide excellent ventilation, plus the exclusive Curtis... Read more »

Import brings big boost to service dept.

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By Dave McMahon, Editor in Chief
February 6, 2015

For Motorcycle Mall, there’s no place like Italy when in need of a Ducati Master Tech When Motorcycle Mall of Belleville, N.J., kept coming up empty-handed while searching for a Ducati Master Technician, the dealership went straight to the horse’s mouth, so to speak, to find their man. That’s... Read more »

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