Social Media

Study: Consumers expect online reply in 30 minutes

Liz Hochstedler, Managing Editor
June 3, 2013

Pied Piper releases first Internet study in five years In addition to the annual Prospect Satisfaction Index ratings, Pied Piper Management Company, LLC, also released its first Internet Lead Effectiveness (ILE) study since 2008. For that, the company tested 19 different criteria, related to which dealerships... Read more »

For starters, WSM turns to branding for new ProTorque electrical line

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Dave McMahon, Editor-in-Chief
May 31, 2013

Distributor’s new ProTorque line gets merchandising enhancement Step one. Develop the product. Step two. Brand it and bring it to market. WSM Distributing, Inc., owner Harry Benanti knows all about doing both, as his Bohemia, N.Y.-based company has been manufacturing and distributing performance products... Read more »

Kawasaki’s Brenan enjoying challenges of latest role

Tom Kaiser, Senior Editor
May 31, 2013

Compliance, advocacy rank high on list of duties A respected fixture in the powersports community during his 15-year tenure at Kawasaki Motors Corp. U.S.A., Russ Brenan previously held positions in the company’s marketing department, including advertising supervisor and public relations supervisor,... Read more »

2013 Powersports Business Executive of the Year: Keith Wandell

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Liz Hochstedler, Managing Editor
May 29, 2013

Wandell’s strengths flourish with H-D Harley leader drives change from outsider’s point of view When Keith Wandell stepped in as CEO of Harley-Davidson, Inc., on May 1, 2009, he was put in a unique position. Wandell was the first CEO hired from outside the company since 1981. But it didn’t take... Read more »

2013 Powersports Business Industry Leaders: Sam Yourd

May 29, 2013

Sam Yourd Vice President of Marketing, Motorsports Division GE Capital, Commercial Distribution Finance From new manufacturers and dealerships just entering the industry, to those that have been building and selling bikes for 30 years or more, Sam Yourd has had a front-row seat in helping the powersports... Read more »

2013 Powersports Business Industry Leaders: Roy Olivier

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May 29, 2013

Roy Olivier President and CEO ARI Network Services, Inc. Roy Olivier doesn’t hesitate when asked to describe his favorite Saturday. An admitted gearhead, Olivier, who once restored cars as a hobby, thrives in an environment that includes plenty of tools and time. So it’s no surprise to learn that... Read more »

2013 Powersports Business Industry Leaders: Sam Dantzler

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May 29, 2013

Sam Dantzler President Sam’s Powersports Garage Sam Dantzler Consulting As Sam Dantzler likes to describe it, his first taste of stage life came after his tenure at Florida State University, when he joined the circus (literally). “Yes, really. I love being ‘on stage.’ My girlfriend asked if I’d... Read more »

2013 Powersports Business Industry Leaders: Cristiano Silei

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May 29, 2013

Cristiano Silei CEO Ducati North America Ducati’s 21 percent growth in the U.S. in 2012 compared to 2011 was a gift of sorts to new owner Audi AG, which acquired Ducati Motor Holding S.p.A. in April 2012. In fact, record North American sales of nearly 11,000 units in 2012 helped Ducati post increased... Read more »

KBB.com data shows Q1 growth in used UTV views

Dave McMahon, Editor-in-Chief
May 29, 2013

Used UTV views grew 45 percent on KBB.com in Q1 2013 Consumer interest in powersports vehicles continued to boom in the first quarter, according to exclusive data provided to Powersports Business by Kelley Blue Book. The models receiving the most hits for each vehicle type in Q1 2013 averaged an 81 percent... Read more »

Floe’s growth allows for new plant, diversification

Andy Swanson, Contributing Writer
May 29, 2013

Even though the aluminum snowmobile trailer business is a smaller portion of Floe International’s portfolio than it was 20 years ago, CEO Wayne Floe sees growth in the market. Proof of his belief sits across the street from his company’s factory in central Minnesota. Next month the company will move... Read more »

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