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Leoni to supply new off-road vehicles from Polaris

April 11, 2014

Leoni, a leading European provider of cables and cable systems to the automotive sector and other industries, has obtained two new orders from Polaris Industries. Leoni has operations in Nuremberg, Germany and Tucson, Ariz. These projects will help the cable specialist to enlarge its activities in its... Read more »

Husqvarna names new brand manager

April 11, 2014

Husqvarna has named industry veteran Steve Lawler as the company’s new North American brand manager. Lawler will be based out of Husqvarna Motorcycles North America’s all-new facility in Murrieta, Calif. Lawler has been a sales manager for BRP for the last 10 years and was with Yamaha for more than... Read more »

Dealership gets new owner

April 9, 2014

Performance Brokerage Services announced that David Pearson, owner of Green Mountain Harley-Davidson of Essex Junction, Vt., has purchased Santa Fe Harley-Davidson from owner Danny Spurlock. The acquisition will continue to be named Santa Fe Harley-Davidson. The transaction was facilitated by George... Read more »

Custom Dynamics lights up the industry

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Liz Keener, Managing Editor
April 9, 2014

When Custom Dynamics exhibits at an industry trade show, its booth is hard to miss. Glowing with numerous lights, the company’s booth usually catches the eye of many show attendees. Powersports Business recently caught up with Megan Barrett, business manager of North Carolina-based Custom Dynamics,... Read more »

Have you seen the latest data on mobile devices?

April 9, 2014

It’s always interesting to read the reports and data we receive on mobile marketing, since so much of our buying experience is on-the-go and related to mobile devices. It was just last week when my wife and I were reading on those exact mobile devices, me with my smartphone and she on her (I mean the... Read more »

Dealerships target MDA with event

April 9, 2014

Pennsylvania Harley-Davidson stores topped $23K in 2013 The 8th Annual Black & Blue Ball to benefit the Muscular Dystrophy Association (MDA), hosted by Bob Noll and sponsored by White’s Harley-Davidson, Iron Valley Harley-Davidson and Harley-Davidson of Chester Springs, will be held in Lebanon,... Read more »

Racer Gloves gets Canadian distribution

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April 7, 2014

Racer Gloves USA, the North American Importer/Distributor for Austrian brand RACER, announces a partnership with Motorcycle Innovations. Racer USA will now be working hand-in-hand with the Toronto-based distributor to expand the glove company’s reach into Canada. Both parties see it as a perfect fit. “I’ve... Read more »

PowerSports Place adds DragonFire Racing bumpers

April 7, 2014

DragonFire Racing’s Rock Solid front and rear bumpers are now available through PowerSports Place. Hand-fabricated in the U.S. and bolted together with grade-8 hardware, these bumpers will take any abuse the track or trail can dish out. Laser-cut steel plates ensure a perfect fit that won’t restrict... Read more »

Sullivans fills national sales post

April 7, 2014

Sullivans Inc. announced the appointment of Brandon McDowell to the position of national sales manager. In addition to the management of its national team of sales associates, McDowell will also be tasked with refining communications from dealer to upper management with the singular goal of amplifying... Read more »

Industry now has a link to Facebook

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Liz Keener, Managing Editor
April 4, 2014

Divas SnowGear joins Facebook council When a representative from a large company like Facebook calls looking for help, it’s hard to turn them down. So Wendy Gavinski, founder and president of Divas SnowGear, was all ears when she received such a phone call about a year ago. Facebook was looking to... Read more »

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