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Spark providing an early boost for PWC dealers

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Dave McMahon, Editor in Chief
July 11, 2014

Sea-Doo dealers take part in demo tour activities They wanted to see what the Sea-Doo Spark was all about so badly that they drove up from Iowa simply to take a test ride. That’s right, hours in the car for a short ride not even around the lake, but instead around a six-buoy demo course. Dealers who... Read more »

Bidding farewell after 8 years of off-roading


Tom Kaiser, Contributing Writer
July 11, 2014

Editor’s note: In June, Tom Kaiser bid farewell to his position as senior editor of Powersports Business in order to accept a position with an automotive B2B publication based in the Twin Cities. Kaiser spent eight years with EPG Media, including his recent stint with PSB. Along the way, he encountered... Read more »

Sabertooth looks to three wheels for expansion

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Liz Keener, Managing Editor
July 11, 2014

Purpose-built trike designed to reach mass market Sabertooth’s WildCat motorcycles are sights — and sounds — to behold. The chopper-style bikes powered by Ford racing V-8s are eye- and ear-catching, but they’re not on every rider’s wish list. With that in mind, Sabertooth is looking to expand... Read more »

Schuberth names new CEO, CFO

July 11, 2014

After financial investor Perusa took over as principal shareholder in September 2013, the reorganization of the German helmet manufacturer Schuberth is taking shape as Jan-Christian Becker has been officially confirmed in his position as CEO of the Magdeburg company. He had been managing the Schuberth... Read more »

A grand re-opening to celebrate community


John Galvin, Contributing Writer
July 9, 2014

Southern Thunder H-D starts anew under Parsons’ ownership “Motorcycles have that edge to them; they add excitement to your life, and that’s the type of thing people want to share. When you sell a motorcycle, the customer becomes part of a community, and then they start interacting within that community.” That’s... Read more »

BRP hosts Baja SAE design competition

BRP - BRP welcomed Baja SAE, a design competition, in Valcourt

July 9, 2014

BRP on June 19 hosted the Baja SAE, an intercollegiate design competition in which teams of students design and build off-road vehicles. There were seven teams from Québec and Ontario universities. The winning team from l’École de technologie supérieure in Montréal, pictured, received a $4,000... Read more »

PWC sales continue upward swing in May

July 9, 2014

A peek at Info-Link’s May bellwether report shows a big upswing in PWC sales, a trend that began in January and has been moving up ever since. May PWC sales for bellwether states grew nearly 20 percent year-over-year, following a 10 percent increase in April. Keeping up with the PWC market are ski... Read more »

Parts Canada to distribute Divas

February 28, 2014

Parts Canada announced that it will distribute Divas SnowGear, the women’s snowmobile apparel brand. “We couldn’t be more excited to add Parts Canada as a distribution partner to expand our reach in that market,” said Wendy Gavinski, president and founder of Divas SnowGear. “Aligning ourselves... Read more »

BMW adds New Orleans dealership to network

February 26, 2014

BMW Motorrad USA has further expanded its brand in the Gulf Coast with the addition of BMW Motorcycles of New Orleans. The new BMW motorcycle dealership in Harvey, La., joins the Halls Motorsports NOLA group at the same location. “After 40 years in the motorsports business, we are delighted to have... Read more »

Parts Unlimited announces new brand manager

February 24, 2014

Ron Bowen Parts Unlimited named Ron Bowen brand manager for Michelin Motorcycle tires. A 14-year veteran of Parts Unlimited, Bowen will use his vast tire knowledge and leadership skills by educating and training dealers and sales reps. He will be attending many industry events representing Michelin tires... Read more »

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